11 Course Descriptions

In accordance with Senate's Policy Regarding Inactive Courses, course descriptions for courses which have not been offered in the previous three academic years and which are not scheduled to be offered in the current academic year have been removed from the following listing. For information about any of these inactive courses, please contact the Dean of the Faculty.

Unless otherwise specified in the course description or awarded as transfer credit, only Business courses offered by the Faculty of Business Administration and designated as BUSI are applicable to programs of the Faculty of Business Administration.

All courses of the Faculty are designated by BUSI.

BUSI 1000 Introduction to Business in Society

is designed to provide students with an introduction to the Canadian business environment, business issues and functions, including entrepreneurship, accounting and financial management, human resource management, and marketing. These areas will be examined in profit and not-for-profit contexts. Students will explore the importance of business ethics, sustainability, and social responsibility in an increasingly global environment.

CR:
Business 1010, the former BUSI 2001
UL:
may be used in place of Business 1010 in programs offered in Business Administration at the Grenfell Campus
BUSI 2000 Business Communications

- inactive course.

BUSI 2011 Business Writing

introduces students to effective business writing and provides a foundation in individual writing skills. Through individual written assignments and with extensive instructor feedback, students will learn about the distinctive elements of business writing. Students will develop awareness of language and tone and will learn how to research, reference, organize, and convey information and ideas to produce professional-quality business documents.

CR:

the former BUSI 2010

PR:

BUSI 1000, 6 credit hours in English of which 3 credit hours may be replaced by any Memorial University of Newfoundland Critical Reading and Writing (CRW) course

BUSI 2012 Business Professionalism

introduces students to the essential skills which help business professionals be successful. Beyond strong technical and analytical skills, business graduates are expected to possess effective presentation, social and emotional skills with ethics, integrity and attention to inclusion and diversity. This knowledge and skill set will be developed through use of various readings, exercises, group work and individual presentations to foster professionalism, empathy, and effective interactions with all stakeholders.

PR:

BUSI 1000, BUSI 2011

BUSI 2102 Introductory Accounting for Non-Business Students

provides introductory coverage of both financial and managerial accounting topics. Areas covered include financial statements, break-even analysis and budgeting.

CR:
BUSI 2111 or the former BUSI 1101, BUSI 2112 or the former BUSI 2101
BUSI 2111 Introductory Financial Accounting

introduces the student to financial accounting principles, concepts, and issues. The course provides an introduction to generally accepted accounting principles (GAAP); measurement and valuation of financial statement items; and preparation and usefulness of financial statements.

CR:

BUSI 2102, Business 2100

EQ:

the former BUSI 1101

PR:

Mathematics 1090 or 109B or a combination of placement test and high school Mathematics scores acceptable to the Faculty

BUSI 2112 Introductory Management Accounting

introduces management accounting by developing students’ ability to prepare, interpret, and communicate accounting information that supports management decisions. The course also considers the limitations inherent in this information. For example, a product cost system seldom perfectly satisfies the information requirements of both external (financial accounting) and internal (management accounting) users. Main topics covered in the course include costing systems, cost behaviour, cost-volume-profit analysis, relevant costing, business decisions, budgeting, and performance evaluation.

CR:

BUSI 2102, Business 2110

EQ:

the former BUSI 2101

PR:

BUSI 2111 or the former BUSI 1101

BUSI 2205 Introduction to Marketing

provides a relationship-focused introduction to the marketing principles that support evidence-based decision making. Students are introduced to the marketing process, social responsibility and marketing ethics, marketing research, consumer and business buyer behaviour, market segmentation, targeting and positioning, and product planning, pricing, distribution, and marketing communication. In this course, students will become familiar with the strategic and tactical components of a comprehensive marketing plan.

CO:
BUSI 2011
CR:
Business 2200, the former BUSI 2210, Business 2250
PR:
BUSI 1000
BUSI 2220 Personal and Business Branding with Social Media

develops students’ ability to design and refine on-line personal brands and display brands through social media channels.

CR:
Business 3230, the former BUSI 6042
BUSI 2400 Decision Modeling

provides an introduction to linear optimization and the related topics of integer, assignment, and transportation models; and decision analysis including payoff matrices, decision trees, and Bayesian revision. All topics will be taught within the context of business applications.

CO:

Statistics 2500

PR:

Mathematics 1000 or Mathematics 1005

BUSI 2600 Entrepreneurial Thinking and Behaviour

is an introductory course designed to give students an understanding of the broad field of entrepreneurship, the significant role that entrepreneurship plays in business and society and their potential for entrepreneurial careers. Students are encouraged to think and act entrepreneurially and to be creative in assessing business opportunities. Skills gained in this course will be useful in any organization.

EQ:

the former BUSI 1600

BUSI 2710 Modeling and Implementing Business Processes

introduces techniques for understanding and modelling business processes and implementing them in modern enterprise systems. Course work will be project-based; students will create small-scale business applications, including web-based applications, using current design and development methodologies and tools.

PR:
BUSI 1000, BUSI 2011
BUSI 2720 Business Computer Applications

features a strong hands-on, problem-based approach rooted in a variety of business disciplines to allow students to develop practically relevant technology skills. Students will learn to explore and solve business problems and communicate findings using current productivity applications including spreadsheets, programming language and graphical visualization tools.

PR:
BUSI 1000
BUSI 3005 Business Law I

is an introductory course that focuses on the laws relating to business activity in Canada and Newfoundland and Labrador, including key aspects of the nature of law and legal processes, an examination of the law of contract, tort, business organizations and agency.

CR:

Business 3030

EQ:

the former BUSI 4000

PR:

BUSI 2011

BUSI 3160 Cost Accounting

deals with the use of accounting data for decision making. Topics covered include cost estimation, pricing, joint costs, advanced variance analysis, total quality management, just-in-time, decentralization, transfer pricing, performance evaluations, activity-based accounting, and backflush costing.

EQ:

the former BUSI 5160

PR:

BUSI 2112 (or the former BUSI 2101) with a final grade of at least 60%

BUSI 3210 Consumer Behaviour

deals with concepts related to factors which influence the purchase and consumption behaviour of individuals including culture, social class, reference groups, perception, learning, motivation, personality and lifestyle. The unique aspects of groups and organizational buyers will also be examined.

CR:
Business 3240
PR:
BUSI 2011, BUSI 2205 or the former BUSI 2210
BUSI 3250 Business and Industrial Marketing

presents a comprehensive view of business markets, including industrial, institutional, and government markets. There is a balanced focus on strategy development and implementation. Particular attention is given to organizational buying behaviour, relationship management, global competitiveness, and the marketing of new high technology products and services.

EQ:

the former BUSI 5250

PR:

BUSI 2011, BUSI 2205 or the former BUSI 2210

BUSI 3310 Organizational Behaviour

focuses on the study of individual and group processes in organizations. Taking a systematic approach to the study of behavior this course addresses the areas of personality, job attitudes, diversity, motivation, leadership, negotiation, conflict, decision making and group/team dynamics.

CR:
Business 2300
PR:
BUSI 2011
BUSI 3325 Human Resource Management

provides an introduction to Human Resources Management (HRM). It includes a basic overview of the activities in the area of HRM. Key topics include job analysis, human resources planning, legal issues, recruiting and selecting, employee onboarding, training and development, performance management, diversity, compensation and benefits, occupational health & safety, and how unions impact HRM functions. It reviews the role of HRM in contributing to the well-being of the total enterprise.

CR:

Business 3300

EQ:

the former BUSI 4320

PR:

BUSI 2012

BUSI 3335 Labour Relations

examines labour relations via an Industrial Relations Systems Model and other theoretical perspectives. Key components include environmental factors, parties of interest (such as workers/unions, employers, and government), interaction between the parties, dispute resolution, and outcomes such as strikes/lockouts, and terms and conditions of work in unionized and non-union settings. To explore these topics, students will be exposed to various experiential exercises including a collective bargaining simulation.

CR:

Business 3320

EQ:

the former BUSI 4330

PR:

BUSI 2011

BUSI 3401 Operations Management

teaches fundamental concepts, methods, tools, and techniques to understand, analyze, and effectively manage as well as improve operations in business organizations. The course covers operations competitiveness and strategy, productivity, forecasting, capacity planning, material requirements planning, waiting lines analysis, project management, inventory management, quality control and its improvement, and supply chain management.

CR:
Business 3410
PR:
Statistics 2500
BUSI 3405 Optimization I: Applications

extends the formulation seen in BUSI 2400 to more complex optimization models.

EQ:

the former BUSI 5401

PR:

BUSI 2400, Statistics 2500

BUSI 3406 Optimization II: Algorithms

covers the algorithms needed to solve the computer models made in BUSI 2400: the simplex and revised simplex algorithms, the interior-point algorithm, and the branch and bound algorithm.

EQ:

the former BUSI 5402

PR:

BUSI 2400, Statistics 2500

BUSI 3550 Financial Management I

introduces students to theoretical and practical aspects of financial management, including current technology for financial analysis and trading. Topics covered include: the time value of money, pricing of stocks and bonds, risk and return, diversification, the Capital Asset Pricing Model, and capital budgeting.

CR:

Business 3500, Economics 3160

EQ:

the former BUSI 4500

PR:

BUSI 2111 or the former BUSI 1101, Economics 1010, Statistics 2500

BUSI 3610 Regulatory and Taxation Issues for Small Business

is designed for non-accounting students and provides knowledge of various tax and regulatory issues considered in starting a business. The role of tax in decision making is examined as well as types of corporate funding to establish a new business through government grants, conventional loans and tax credits as provided under the Income Tax Act. Alternative corporate structures, aspects of employee compensation, business valuations and practical aspects of starting a business will also be examined.

PR:
successful completion of at least 48 credit hours
BUSI 3630 Venture Creation

covers the business creation process from the idea conception stage to the launch stage. Students learn how to search for, screen and evaluate opportunities, and to plan and assemble the required resources, including the preparation of an actual business plan. Alternatives to new venture creation, such as purchasing an existing business and purchasing a franchise, are also explored. Extensive group work is required.

CR:

Business 3600

EQ:

the former BUSI 5600

PR:

successful completion of at least 48 credit hours

BUSI 3700 Information Systems

examines information systems in an organizational context. Students will learn to: explain how information systems generate organizational value; identify, describe, and evaluate options for acquiring information systems; assess the appropriateness of an information systems strategy in the context of an organizational strategy, and identify and analyze information systems-related risks and learn to propose mitigation approaches to those risks by creating appropriate policies and procedures.

PR:
BUSI 1000, BUSI 2011
BUSI 4005 Business Law II

is an advanced course that focuses on real and intellectual property law, special types of contracts, business and banking law, business succession planning law and the evolving legal business environment.

CR:

Business 4030

EQ:

the former BUSI 5000

PR:

BUSI 3005 or the former BUSI 4000

BUSI 4006 International Business Law

develops the skills a business student must have in understanding the laws and regulations that exist and relate to international business decision making. The course will equip students with a knowledge and understanding of laws and regulations that currently prevail in international business operations.

EQ:

the former BUSI 6040

PR:

BUSI 3005 or the former BUSI 4000

BUSI 4011 Strategic Management of Technology and Innovation

is designed to explore the strategic management of technology and innovation for improving competitiveness and for business development. This will include market-strategy technology connections, and technical innovation/new product development processes. Technology and technical innovation are viewed as fundamental to strategic competitiveness and business development as important elements of the management of strategic change in the business firm. In approaching technical innovation as strategic implementation, business environmental, organizational capability, human resources and management factors will be discussed.

EQ:

the former BUSI 6010

PR:

BUSI 3005 or the former BUSI 4000, BUSI 3325 or the former BUSI 4320, BUSI 3335 or the former BUSI 4330, BUSI 3550 or the former BUSI 4500, BUSI 3700

BUSI 4015 Business and Society

examines the inter-relationships among business, government, society and the environment. Topics include: the social-economic business system, business ideologies, social responsibilities of business, business ethics, stakeholder and issues management, and selected current issues in business.

CR:

Business 2060, Business 4020

EQ:

the former BUSI 7010

PR:

BUSI 1000, BUSI 2012

BUSI 4021 Topics in Resource-Based-Industries Management

enables students to engage with resource-based industry companies and agencies through an integrated working knowledge of the sector and its operations. Topics include: an overview of the oil and mining industries, regulation, social license concerns, human resources issues, procurement, and contracting. The course provides opportunities for student involvement with industry leaders and events through the use of guest speakers.

EQ:

the former BUSI 5020

BUSI 4101 Intermediate Accounting I

covers intermediate areas of accounting for assets, revenue and expense recognition, and presentation and disclosure of issues pertinent to general-purpose financial statements.

CR:

Business 3100

EQ:

the former BUSI 6100

PR:

BUSI 2111 (or the former BUSI 1101) with a final grade of at least 60%

BUSI 4102 Intermediate Accounting II

covers intermediate areas of accounting for liabilities, both short and long-term including deferred taxes; employees’ future benefits and leases; shareholders’ equity; and financial statement presentation including earnings per share.

CR:

Business 3110

EQ:

the former BUSI 6110

PR:

BUSI 2111 (or the former BUSI 1101) with a final grade of at least 60%

BUSI 4121 Taxation I

covers personal income tax including the calculation of net and taxable income, federal and provincial income taxes and surtaxes including basic tax planning for individuals.

CR:

Business 3120

EQ:

the former BUSI 6120

PR:

either BUSI 2111 or the former BUSI 1101, or the former BUSI 3100; and BUSI 3005 or the former BUSI 4000

BUSI 4131 Auditing

covers the theory and practice of external auditing according to Canadian Auditing Standards (CASs). The course also provides an overview of other assurance services and reports.

CR:

Business 4130

EQ:

the former BUSI 6130

PR:

BUSI 4101 (or the former BUSI 6100) with a final grade of at least 60%; or BUSI 4102 (or the former BUSI 6110) with a final grade of at least 60%

BUSI 4215 Marketing Communications

provides a theoretical background on the nature, role and principles of marketing communications; and develops analytical and decision-making skills in planning, executing, evaluating and controlling marketing communications campaigns.

EQ:

the former BUSI 5210

PR:

BUSI 2011, BUSI 2205 or the former BUSI 2210

BUSI 4217 Professional Selling

provides a detailed introduction to and application of the principles of personal selling. The course introduces the basic concepts of professional selling, including customer analysis, communication skills, effective openings and closings, and customer relations. Selling skills and concepts are developed through the extensive use of sales exercises, role-plays and presentations.

EQ:

the former BUSI 5217

PR:

BUSI 2011, BUSI 2205 or the former BUSI 2210

BUSI 4218 Salesforce Management

examines the elements of an effective salesforce as a key component of the organization’s total marketing effort. The course will apply theory relating to salesforce management from a manager’s point of view. Topics include the sales process, the relationship between sales and marketing salesforce structure, territory design, use of technology to improve salesforce effectiveness, and issues in recruiting, selecting, training, motivating, compensating and retaining salespeople.

EQ:

the former BUSI 6217

PR:

BUSI 2011, BUSI 2205 or the former BUSI 2210

BUSI 4221 Marketing Research

is designed to acquaint the student with the use of marketing research as an aid to management. This is a comprehensive survey of the scope and methods of marketing research.

CR:

Business 4210

EQ:

the former BUSI 5220

PR:

BUSI 2011, BUSI 2205 or the former BUSI 2210, Statistics 2500

BUSI 4235 Services Marketing

examines the marketing of services and the role of services in supporting the marketing of tangible products. This course identifies the distinct issues which are encountered in services marketing and explores strategies for implementing services marketing programs. This course examines in detail the role of people in delivering services, the importance of service quality as a strategic differentiating tool, and the importance of collaboration between marketing and human resources management in the delivery of services.

CR:

Business 3220

EQ:

the former BUSI 6230

PR:

BUSI 2011, BUSI 2205 or the former BUSI 2210

BUSI 4241 Digital Marketing

is designed to instruct students on the best practices and trends for digital marketing, specifically through the utilization of digital advertising across web and social media, communications and engagement through messaging applications, and optimizing web presence. Throughout the course, an introduction to digital analytics for each channel will be discussed. This course complements BUSI 2220 where the focus is on the effective utilization of social media channels and other online platforms.

EQ:

the former BUSI 6241

PR:

BUSI 2011, BUSI 2205 or the former BUSI 2210

BUSI 4246 International Marketing

provides an understanding of the effects that the international dimension has upon the strategies and management of the marketing efforts of the firm. In particular, the student is introduced to the analysis techniques of the various environments that constitute a country analysis. Entry strategies are discussed with an emphasis upon the export process. Finally, the standardization/adaptation question is discussed in the context of each element of the marketing mix.

CR:

Business 4230

EQ:

the former BUSI 7240

PR:

BUSI 2011, BUSI 2205 or the former BUSI 2210

BUSI 4250 Retailing Management

provides an integrative examination of the activities involved in marketing goods and services directly to the ultimate consumer. Specifically, the following areas will be examined within a managerial framework: the evolution of retailing; retailing within the marketing channel; market analysis and planning; shopping behaviour; image and retail advertising; trading area and site analysis; store layout; shelf space utilization; merchandising; and the future prospects for retailing.

EQ:

the former BUSI 6250

PR:

BUSI 2011, BUSI 2205 or the former BUSI 2210

BUSI 4305 New Directions in Organizational Behaviour

provides an opportunity for students to explore and to develop their interests in topics in a dynamic field. Topics will be selected according to current emphases in the organizational behaviour literature.

EQ:

the former BUSI 6301

PR:

BUSI 3310

BUSI 4306 International Business

introduces students to essential frameworks and different political, economic, legal systems and technological forces that impact the global business environment. Content includes globalization, de-globalization, the global business environment, global strategy and cross-cultural management. Students will be able to explain the drivers and consequences of globalization, analyze the role of multinationals, and evaluate the role of ethics and social responsibility in the global economy.

CR:

BUSI 4040

EQ:

the former BUSI 5302

PR:

BUSI 1000, BUSI 2012, BUSI 3005 or the former BUSI 4000, Economics 1010, Economics 1020

BUSI 4315 Organizational Theory

focuses on the organization, its environment, and its subsystems. From providing a basic appreciation of the role and practice of research in organizations, study extends to measures of organizational effectiveness, determinants of structure and design, power and politics, intergroup conflicts and conflict resolution, and organizational development and change.

CR:

Business 3010

EQ:

the former BUSI 5301

PR:

BUSI 3310

BUSI 4322 Employee Recruitment and Selection

is a critical factor in creating high performance work systems. This course examines the role of selection in Human Resource Management, legal issues, measurement, selection criteria, job competencies, testing, and interviewing, and making the employment decision.

CR:

Business 4310

EQ:

the former BUSI 6312

PR:

BUSI 3325 or the former BUSI 4320

BUSI 4325 Advanced Human Resource Management

examines processes for managing contemporary Human Resource Management (HRM) issues. Topics include problem solving in the areas of promotion policy, performance appraisal, test validation, training and development, compensation, job evaluation and pay equity, wrongful dismissal, occupational health and safety, absenteeism, equity, diversity, inclusion and racism. Students will examine cases and other material involving worker-management conflict and seek to relate these to the legal, ethical and behavioural foundations of HRM in both unionized and non-unionized settings.

EQ:

the former BUSI 6310

PR:

BUSI 3325 or the former BUSI 4320

BUSI 4326 International Human Resource Management

develops the skills a business student must have in understanding the processes and practices of international human resource management (IHRM) for a successful managerial career. The course will equip students with a solid knowledge and understanding of human resource functions and practices that currently prevail in global/international business operations.

EQ:

the former BUSI 6311

PR:

BUSI 3325 or the former BUSI 4320

BUSI 4335 Advanced Labour Relations

provides advanced treatment of industrial and labour relations (ILR) in Canada, with primary emphasis on labour-management relationship and understanding recent ILR problems/issues and the resolution options available. Topics may include industrial relations theory; labour law reform; union growth and structure; management strategy; the role of third parties; workplace innovations; alternative dispute resolution mechanisms; union impact; public sector labour relations; comparative industrial relations; etc. Students may be exposed to various role-playing exercises applicable to ILR.

EQ:

the former BUSI 6320

PR:

BUSI 3335 or the former BUSI 4330

BUSI 4336 International Labour Relations

aims to place Canadian industrial relations in an international context by studying industrial relations in a number of different countries, bearing in mind the challenges faced by practitioners and policy makers arising from globalization and the information age. The review includes a selection of long-established industrialized countries as well as later industrializing countries.

EQ:

the former BUSI 6330

PR:

BUSI 3335 or the former BUSI 4330

BUSI 4410 Project Management

introduces methodology and theory for selecting, planning and managing projects including project portfolio selection, creation of a plan including breakdown of tasks, construction of inherent relationships and dependencies, and controlling execution of activities according to the plan. Emphasis is placed on resource allocation, leveling and management, critical path analysis, risk analysis, accounting for uncertainties and time-cost trade-offs. Also addressed are issues related to multi-project management and the roles of the project manager and team.

EQ:

the former BUSI 7410

PR:

successful completion of at least 78 credit hours

BUSI 4415 Supply Chain Management

covers the management of the processes, assets, and flows of material and information required to satisfy customers’ demands. In this course, important supply chain drivers will be identified and investigated in detail such as inventory, information and pricing. Those drivers determine the performance of a supply chain. The understanding of these key drivers and their inter-relationships with strategy and other functions of the company are really crucial in the management of any supply chain.

CO:

BUSI 3401, BUSI 3700

EQ:

the former BUSI 6415

PR:

BUSI 3401, BUSI 3700, Statistics 2500

BUSI 4420 Logistics Management

will focus on transportation, location, procurement and distribution aspects of logistics management, within local and global settings. A number of classical and latest models related to the focus areas will be introduced, and some real-life case examples discussed. The focus is on modes of transportation, transportation management, facility location, procurement and supplier selection, distribution strategies, and global logistics.

EQ:

the former BUSI 6410

PR:

BUSI 3401, Statistics 2500

BUSI 4540 Investments

is a study of investment securities, risks, markets and mechanics; an appraisal of the economy, the industry and the firm; and portfolio management for personal and institutional investments.

CR:

Business 4510

EQ:

the former BUSI 6510

PR:

BUSI 3550 or the former BUSI 4500

BUSI 4545 Options and Futures

is an extension of BUSI 4540 Investments, which will introduce the student to the workings of the options and futures markets. Specific topics will include the institutional structure of the markets, option pricing, strategies such as straddles and spreads, hedging, spot/forward/futures markets, speculation, risk transference and market efficiency considerations.

EQ:

the former BUSI 7510

PR:

BUSI 4540 or the former BUSI 6510

BUSI 4550 Financial Management II

is an extension of BUSI 3550. Topics include capital investment decision-making using discounted cash flow methodologies; investments under uncertainty; financial structure and leverage; analysis of money and capital markets; further examination of long-term external financing.

CR:

Business 3510

EQ:

the former BUSI 5500

PR:

BUSI 3550 or the former BUSI 4500

BUSI 4560 International Finance

examines the risks and opportunities that arise for firms when they extend operations into international markets. Specific topics will include the determination of exchange rates, the international monetary system, balance of payments, the foreign exchange market, international money and capital markets, the parity conditions, accounting exposure, economic exposure, transactions exposure, political risk, and global financing. Knowledge of these topic areas will give further understanding with respect to operating within the constraints of the international marketplace.

EQ:

the former BUSI 6550

PR:

BUSI 3550 or the former BUSI 4500

BUSI 4605 Small Business Consulting

introduces students to the nature of business consulting and the challenges associated with growth in small firms. The course draws upon knowledge from various functional areas and emphasizes complex and interdisciplinary applications of this knowledge in a real-world environment. Topics include models of the consulting process, problem diagnosis, managing the client relationship, research design, document preparation and ethics in consulting. Working in teams, students will undertake a problem-solving project for a local organization. A student will not be permitted to register for the course after the first day of classes.

AR:

attendance is required

EQ:

the former BUSI 6605

PR:

BUSI 3005 or the former BUSI 4000, BUSI 3335 or the former BUSI 4330, BUSI 4306

BUSI 4615 Small Enterprise and Regional Development

explores the potential and constraints on efforts to foster small enterprise formation and expansion as a means to promote regional economic development. It critically examines government initiatives to promote small business as the panacea for depressed regional economies, and reviews changes in the global economy and the organization of production which may enhance small business competitiveness. Both Canadian and international cases are studied, with theoretical and empirical findings related to the Newfoundland and Labrador context.

EQ:

the former BUSI 6610

BUSI 4700 Information Systems Analysis and Design

provides students with the skills to identify business problems which may be solved using information technology, determine requirements for information systems solutions, and develop detailed designs which form the basis for implementing systems. Topics may include role of the user in systems development, systems development life cycle, requirements analysis and conceptual modelling, structured analysis and design, and trends in systems development methodologies. The importance of CASE tools in modern systems development is emphasized through hands-on exercises.

EQ:

the former BUSI 5700

PR:

BUSI 3700

BUSI 4710 Business Models and Strategy of Electronic Commerce

examines business concepts, social issues, and technology issues related to e-commerce, as well as providing an introduction to current practices, opportunities and challenges in implementing e-commerce solutions. Topics include business models associated with web-based commerce; security, privacy, and intellectual property issues; payment and distribution systems; internet marketing; and strategic and planning issues.

EQ:

the former BUSI 5702

PR:

BUSI 3700

BUSI 4720 Business Analytics

introduces concepts and techniques to select, evaluate, prepare and process data for decision making in organizations. Students learn to select and apply descriptive, predictive and prescriptive techniques, including deep learning, sequence analysis and text mining, to solve business problems, and learn to interpret and communicate results. The course also examines ethical and legal issues in the use of business analytics and discusses appropriate governance and oversight. Students analyze real-life data using modern software.

PR:

BUSI 2720, Mathematics 1000 or Mathematics 1005, Statistics 2500

BUSI 5001 Strategic Management

develops student’s skills to create and implement organizational strategy aimed at achieving superior performance and sustaining it over the long run. Primarily based on case studies and experiential learning, students apply theories of strategy and integrate concepts of the various functional areas of business, learning how successful strategy simultaneously satisfies internal and external circumstances of an organization.

CR:

Business 4010

EQ:

the former BUSI 7000

PR:

BUSI 2012, BUSI 2112 or the former BUSI 2101, BUSI 2205 or the former BUSI 2210, BUSI 2600 or the former BUSI 1600, BUSI 3310, BUSI 3325 or the former BUSI 4320, BUSI 3335 or the former BUSI 4330, BUSI 3401, BUSI 3550 or the former BUSI 4500, BUSI 3700, BUSI 4306 or the former BUSI 5302, BUSI 4720

BUSI 5002 Strategic Management in the Music Industry

develops a comprehensive approach for understanding the important, organization-wide issues involved in strategy making in the music industry. Using experiential learning activities, the course focuses on key trends in the music sector and considers the strategic actions needed to achieve successful positioning in the industry. Strategy implementation is also covered. Students will examine how organizational culture, structure, and control systems can be key instruments for realization of business and corporate strategies, leading to business sustainability.

CO:

Music 4800

EQ:

the former BUSI 7002

PR:

BUSI 2205 or the former BUSI 2210, BUSI 3005 or the former BUSI 4000, BUSI 3325 or the former BUSI 4320, BUSI 3335 or the former BUSI 4330, BUSI 3550 or the former BUSI 4500, and admission to the Joint Degrees of Bachelor of Commerce and Bachelor of Music program

BUSI 5120 Advanced Financial Accounting

covers specific topics such as long-term investments, consolidated financial statements, joint ventures, and not-for-profit accounting.

EQ:

the former BUSI 7120

PR:

BUSI 4101 (or the former BUSI 6100) with a final grade of at least 60%, BUSI 4102 (or the former BUSI 6110) with a final grade of at least 60%

BUSI 5125 Accounting Capstone

is a capstone course designed to prepare students to pursue a Canadian professional accounting designation. Students will be introduced to foreign currency transactions and translation, corporate income tax issues, and integrated case analysis and will further develop financial reporting, income tax, and auditing competencies.

CO:

BUSI 5120 or the former BUSI 7120

EQ:

the former BUSI 7125

PR:

BUSI 4101 (or the former BUSI 6100) with a final grade of at least 60%, BUSI 4102 (or the former BUSI 6110) with a final grade of at least 60%, BUSI 4121 (or the former BUSI 6120) with a final grade of at least 60%, BUSI 4131 (or the former BUSI 6130) with a final grade of at least 60%

BUSI 5165 Advanced Topics in Managerial Accounting

introduces the student to an in-depth study of advanced qualitative and quantitative methodology available to the managerial accountant. The application of mathematical models and behavioural theories to realistic challenges faced by various fiscal entities will be stressed. Class instruction will include the use of cases and rely heavily on a multidisciplinary approach towards solving the unstructured problem.

EQ:

the former BUSI 7160

PR:

BUSI 3160 (or the former BUSI 5160) with a final grade of at least 60%

BUSI 5218 Customer Relationship Management (CRM)

is the evolution and integration of marketing ideas, data, technology, and organizational factors. Relying on the integration of people, processes, and marketing capabilities and facilitated by information technology, effective CRM optimizes the identification, acquisition, growth, and retention of desired customers. The history of CRM and the benefits and challenges of its implementation in business and consumer markets are addressed. The course culminates in the student's creation of a CRM strategic plan.

EQ:

the former BUSI 6218, the former BUSI 7218

PR:

BUSI 2011, BUSI 2205 or the former BUSI 2210, BUSI 4221 or the former BUSI 5220

BUSI 5230 Strategic Marketing Management

integrates the principles, concepts and skills acquired in previous marketing courses to enhance the student's analytical and decision-making capabilities with regard to developing marketing strategies. The course focuses on: market analysis, marketing planning, the strategic decisions to be made within the framework of the marketing mix; and the control systems related to the marketing program. The use of market research and knowledge from other functional areas of the organization are considered throughout the course.

CO:

BUSI 4221 or the former BUSI 5220

EQ:

the former BUSI 7230

PR:

BUSI 2011 or the former BUSI 2010, BUSI 3210

BUSI 5320 Human Resource Management Training

exposes students, through a variety of methods including lecture, discussion, case analysis, research, and the development of a detailed training program, to many topics in the area of human resource management training; including: needs analysis, training design, on and off-the-job training methods, technology and training, training implementation and delivery, transfer of training, and training evaluation.

EQ:

the former BUSI 7315

PR:

BUSI 3325 or the former BUSI 4320

BUSI 5325 Seminar in Human Resource Management

seeks to integrate policies, procedures and methods covered in BUSI 4325 with other functional areas which impact upon the management of Human Resource Systems. Stakeholder assumptions about work-force characteristics; management philosophy; business strategy; labour markets; laws and society; task technology and unions will be examined via a combination of cases, readings, research, peer discussion and dialogue with guest speakers.

EQ:

the former BUSI 7310

PR:

BUSI 3325 or the former BUSI 4320

BUSI 5332 Labour Law

provides an overview of laws regulating the employment relationship in Canada, including the common law, general employment and collective bargaining laws, and the Charter of Rights and Freedoms. Emphasis is placed on the law of collective bargaining in the private sector, including the acquisition and termination of bargaining rights, unfair labour practices, the duty to bargain, industrial conflict and the administration of the collective agreement.

EQ:

the former BUSI 7322

PR:

BUSI 3005 or the former BUSI 4000, BUSI 3335 or the former BUSI 4330

BUSI 5335 Collective Agreement Administration and Arbitration

provides advanced coverage of the substantive and procedural rights of employers, unions and employees under collective agreements, and the means by which disputes over these rights are resolved through the grievance arbitration process. Students undertake extensive reviews of labour arbitration cases and examine the impact of jurisprudence on the philosophy and practice of management in the private and public sectors. Students may be exposed to various role-playing exercises applicable to industrial and labour relations.

EQ:

the former BUSI 7320

PR:

BUSI 3005 or the former BUSI 4000, BUSI 3335 or the former BUSI 4330

BUSI 5410 Advanced Management Science

provides advanced level treatment of special topic(s) in Management Science, such as queueing theory, stochastic dominance, stochastic dynamic programming, etc. The topic(s) to be covered in any particular year will be chosen by the Instructor and may vary from year to year.

EQ:

the former BUSI 6400

PR:

either BUSI 3405 or the former BUSI 5401 or; BUSI 3406 or the former BUSI 5402

BUSI 5414 Simulation in Management

emphasizes the use of simulation modeling technique to study and analyze management systems. Generally, simulation is considered as an experimental technique and is used in problem situations whose complexity precludes the use of analytical problem-solving techniques. Topics to be covered include simulation methodology, model building, developing and building simulation models, simulation languages, generation of random numbers, and simulating a business system. Computers and case studies will be used to study various applications of simulation in business.

EQ:

the former BUSI 7400

PR:

either BUSI 3405 or the former BUSI 5401 or; BUSI 3406 or the former BUSI 5402

BUSI 5415 Managing Business Process Flows

employs a logical, rigorous approach to studying the fundamentals of business processes. This approach is based on modeling business process and its flows, studying causal relationships between the business process and its performance, and formulation implications for managerial action by determining business process drivers and their impact on process management and performance. The focus is on business process flow, capability, productivity, variability, control, improvement, risk sharing and management, coordination and integration.

EQ:

the former BUSI 7415

PR:

BUSI 3401, BUSI 3700, Statistics 2500

BUSI 5530 Public Finance

- inactive course.

BUSI 5550 Advanced Finance

examines advanced developments in finance. Several topics will be selected, researched and discussed. These topics shall vary as financial practices change.

CO:

BUSI 4540 or the former BUSI 6510

EQ:

the former BUSI 7500

PR:

BUSI 4550 or the former BUSI 5500

BUSI 5601 Current Topics in Entrepreneurship

endeavors to address recent research findings in various aspects of entrepreneurship. Students will have the opportunity to pursue issues in entrepreneurship development covering a wide range of topics using publications, journals and conference proceedings.

EQ:

the former BUSI 7600

PR:

BUSI 3630 or the former BUSI 5600

BUSI 5701 Information Systems Development

- inactive course.

BUSI 5703 Information Security, Privacy, and Ethics

- inactive course.

BUSI 5720 Data Management

is based on the premise that data is a valuable resource which needs to be managed effectively to provide accurate, complete, timely, relevant, and accessible information to support decision making. Topics may include enterprise data modelling, logical database design, database management systems, query languages, transaction management and concurrent access, and security.

EQ:

the former BUSI 6700

PR:

BUSI 3700

BUSI 6000-6029 Special Topics

is a range of special topics courses announced by the Faculty.

BUSI 6041-6060 Special Topics

is a range of special topics courses announced by the Faculty.

BUSI 6701 Information Technology Management

- inactive course.

BUSI 7110 Accounting Theory

- inactive course.

BUSI 7150 Taxation II

- inactive course.

BUSI 7321 Dispute Settlement in Labour Relations

- inactive course.

BUSI 7330 Organizational Development

- inactive course.

BUSI 7700 Strategic Information Systems

- inactive course.

BUSI 7701 Current Topics in Information Systems

- inactive course.

AN = Additional notes.

AR = Attendance requirement as noted.

CH = Credit hours: unless otherwise noted, a course normally has a credit value of 3 credit hours.

CO = Co-requisite(s): course(s) listed must be taken concurrently with or successfully completed prior to the course being described.

CR = Credit restricted: The course being described and the course(s) listed are closely related but not equivalent.  Credit is limited to one of these courses.  Normally, these courses cannot be substituted, one for the other, to satisfy program requirements.

EQ = Equivalent: the course being described and the course(s) listed are equal for credit determination.  Credit is limited to one of these courses.  These courses can be substituted, one for the other, to satisfy program requirements.

LC = Lecture hours per week: lecture hours are 3 per week unless otherwise noted.

LH = Laboratory hours per week.

OR = Other requirements of the course such as tutorials, practical sessions, or seminars.

PR = Prerequisite(s): course(s) listed must be successfully completed prior to commencing the course being described.

UL = Usage limitation(s) as noted.

The information on this site has been extracted from the Official 2023-2024 University Calendar. While every reasonable effort has been made to duplicate the information contained in the official University Calendar, if there are differences, the official Memorial University of Newfoundland Calendar will be considered the final and accurate authority.

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Newfoundland and Labrador, Canada.
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