Our Mission is to prepare our students for global success, to engage in scholarship with global reach and local relevance, and to serve as a catalyst for the success of organizations and individuals. In this way we fulfill our special obligation to the people of Newfoundland and Labrador.
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We provide comprehensive business education that combines theory and practice, inspiring students to become successful and valued members of their professions and communities.
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We conduct and disseminate high quality basic and applied research that informs understanding of the core disciplines of business and management and enhances organizational practice.
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We engage with our community to share expertise, advance and apply business knowledge, and develop and deliver best practices.