Our Mission is to prepare our students for global success, to engage in scholarship with global reach and local relevance, and to serve as a catalyst for the success of organizations and individuals. In this way we fulfill our special obligation to the people of Newfoundland and Labrador.

1. We provide comprehensive business education that combines theory and practice, inspiring students to become successful and valued members of their professions and communities.

2. We conduct and disseminate high quality basic and applied research that informs understanding of the core disciplines of business and management and enhances organizational practice.

3. We engage with our community to share expertise, advance and apply business knowledge, and develop and deliver best practices.