Proactive approach

Nov 4th, 2013

By Jill Hunt

Making a splash at SLE 2013!
Proactive approach

Did you see Memorial University? Who is Memorial University? You would have heard these questions if you were at the Student Life Expo (SLE) this year.

On Oct. 4-6, Memorial University’s Office of Student Recruitment (OSR) participated in one of the largest undergraduate student recruitment fairs, SLE, in Ontario. The expo gives prospective students an opportunity to speak with universities and colleges from across Canada.

A new Memorial University exhibit was launched at the expo this year, giving Memorial quite a visible presence at the expo. The 20X20 booth area anchored the region for Atlantic Canadian universities.

The OSR has participated in this recruitment fair for the last number of years, as Ontario is a key recruitment market for undergraduate prospective student recruitment.  This year, however, it was decided that Memorial would expand its presence at the expo and take an institutional approach. Representatives from Grenfell Campus, Marine Institute, Distance Education, Learning and Teaching Support (DELTS), Marketing and Communications and for the first time, the Faculty of Engineering and Applied Science accompanied the team.

“The collaboration among the units that made the event a successful was outstanding,” says Shona Perry-Maidment, director, Office of Student Recruitment. “Units working together like this continue to prove the support for undergraduate recruitment efforts.”

This year, the Faculty of Engineering partnered with the OSR to maximize its national undergraduate recruitment efforts. This proactive approach is key to reaching out to (potentially) recruit top-notch prospective students from across Canada.

“The faculty is hoping to add an additional 500 undergraduate students over the next six years. Our presence at national recruitment fairs, such as SLE, is mandatory if we are going to meet our target. Partnering with Memorial’s Office of Student Recruitment on this initiative was a positive experience and we look forward to working with them in the future as we continue to recruit the best students to our engineering program,” said Prof. Andy Fisher, associate dean, undergraduate recruitment, Faculty of Engineering and Applied Science.

“The OSR continues to work with the faculties and schools on various proactive recruitment efforts,” says Ms. Perry-Maidment. “We will continue with traditional recruitment efforts, but certainly plan to do more planning and outreach that includes specific faculty and/or school participation.” 


Faculty of Engineering and Applied Science

230 Elizabeth Ave, St. John's, NL, CANADA, A1B 3X9

Postal Address: P.O. Box 4200, St. John's, NL, CANADA, A1C 5S7

Tel: (709) 864-8000