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REF NO.: 27

SUBJECT: New managing editor appointed to the Newfoundland Quarterly

DATE: Nov. 1

The Newfoundland Quarterly celebrated its 100th anniversary in 2001, and now the well-known publication has a new managing editor with a new mandate and continued support from Memorial University to see the Quarterly into its second century of publication. The publication, housed in the Genesis Centre, Memorial's technology transfer organization, will be developed with reference to a long-term plan that places a new emphasis on marketing and promotion.

The new editor, Dr. Linda (Sheppard) Whalen, replaces Dr. Harry Cuff, who retired in 2001 after 35 years as the Quarterly's editor and publisher. During Dr. Cuff's tenure, the Quarterly published contemporary fiction, poetry, visual arts, essays and book reviews. In addition, it incorporated Aspects, the official publication of the Newfoundland History Society, edited by Dr. Leslie Harris. These elements will remain a vital part of the new Quarterly, which will operate under a broadened mandate to present and exemplify an innovative approach to both content and production.

Dr. Whalen said that improving on the Quarterly's time-tested format presents a particular challenge, because the Newfoundland Quarterly has occupied a central position in the development and expression of Newfoundland's cultural imagination since its very first issue. Founding editor, printer and proprietor, John J. Evans, Sr., aimed first and foremost "to produce a first-class literary treat." For the next 100 years the magazine maintained a sometimes small but always loyal following of readers interested in Newfoundland arts and letters. Dr. Whalen said that her aim is to keep the Quarterly's old friends while making new ones. She hopes to do this by expanding its range of subject matter, updating its visual appeal and taking the magazine on-line.

"The 21st century Quarterly will showcase not only the talents of local writers, artists, performers, musicians, film-makers and photographers but also the vast resources of the university and the province as a whole," Dr. Whalen said. "We'll run feature articles on groundbreaking, relevant or unusual work and the people who do it, present debate on issues of concern to Newfoundland and Labrador, feature political/historical analysis and commentary, and cover a wide range of current issues and topics. We're looking at opening up the Quarterly to limited advertising, not just as a financial measure but also because the Quarterly is a historical document and advertising conveys an especially evocative sense of a particular time."

The incoming editor stresses that, while the new Quarterly aims to be a dynamic publication that will change to meet the rapidly changing multi-media options available to the contemporary reader, the magazine will remain grounded in print. "Our primary objective is pretty much the same as it was for John Evans - to place a top-quality magazine in the hands of the reader. Our readers and subscribers are our first priority," she said. "We hope to introduce a forum and an interactive component for them once we go on-line. The connectivity possibilities are especially exciting."

The Newfoundland Quarterly invites inquiries and contributions on any subject relevant to Newfoundland and Labrador. For further information, please contact Linda Whalen, Newfoundland Quarterly,

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