Our Team


Nicole Helwig

Nicole Helwig


Nicole Helwig heads the Centre for Social Enterprise at Memorial University of Newfoundland where she is responsible for setting strategy and direction to fulfill the centre’s mandate to nurture social entrepreneurs, strengthen social enterprise and drive social innovation in Newfoundland and Labrador. Nicole is also program co-ordinator for Memorial’s MBA in social enterprise and entrepreneurship (MBA-SEE), which is the only MBA program in Canada purposefully designed to develop business leaders who are committed to sustainable and social business practices.

Nicole’s circuitous career path has provided her with a wealth of experiences and exposure to societal issues around the world. She holds a bachelor of arts from McGill University (humanistic studies program) and a master of business administration from the University of Strathclyde (Malaysia International Centre). She is also is also a Social Innovation Fellow at the Cambridge Centre for Social Innovation (Judge Business School, University of Cambridge, United Kingdom). Outside of work and raising her young daughter, she is a member of the board of directors of the Atlantic Better Business Bureau and Kittiwake Dance Theatre.

More about Nicole: https://gazette.mun.ca/public-engagement/creativity-is-innovation/

Sarah Head shot

Sarah Croft

Program and Student Engagement Coordinator

Sarah is a recent graduate of Memorial University. She holds a Bachelor of Commerce degree with a minor in Psychology. She has a background working within entrepreneurial environments including social entrepreneurship and technology start-ups. Sarah first began working at the Centre for Social Enterprise in 2017 as a student, where she completed two of her work-terms. What she enjoys most about this environment is witnessing the energy that people bring when exploring innovative solutions to gaps they have identified.

Her current work at the Centre for Social Enterprise includes developing and delivering programs and coordinating student-focused events of the centre. Outside of work, you will find Sarah creating vinyl projects with her Cricut machine!


Centre for Social Enterprise

230 Elizabeth Ave, St. John's, NL, CANADA, A1B 3X9

Postal Address: P.O. Box 4200, St. John's, NL, CANADA, A1C 5S7

Tel: (709) 864-8000