Defend Your Blend: Memorial University’s Centennial Blends
In celebration of Memorial University’s 100th anniversary, we are excited to announce the launch of two special blends crafted exclusively for our community by local favourite Jumping Bean Coffee®! These limited-edition blends are a tribute to 100 years of learning, growth, and innovation.
Now, it’s your turn to Defend Your Blend! Cast your vote and help decide which specialty coffee will become the official brew of Memorial University’s 100th anniversary.
The Blends
Choose between two exceptional blends:
- Centennial Dark Roast:
Centennial Blend Dark Roast has been specially roasted to celebrate Memorial University’s 100th anniversary in 2025. This smart blend of Fair Trade Organic coffee boasts an enticing spicy aroma and smooth full-bodied flavour. It’s the perfect cup to launch your day with a taste as deep and rich as the history of Memorial University itself.
- Centennial Medium Roast:
Launch into your day with the ideal cup of coffee. Centennial Blend Medium Roast is a thoughtful Fair Trade Organic coffee specially blended to celebrate Memorial University’s 100th anniversary in 2025. Aromatic and fruity with an exquisite depth of flavour, it’s the perfect way to celebrate 100 years of early morning classes and all-night essay writing.
These blends, made from organic and fair-trade certified beans, have been specially crafted by Jumping Bean Coffee® using their innovative Eco2Roast process, ensuring a fresher cup with minimal environmental impact.
Cast Your Vote
From September 17 to December 1, you’ll have the chance to try both blends and vote for your favourite. Simply stop by one of the locations to try the new blends, and then cast your vote!
Where to try the Blends
Countdown to the Centennial – September 17, 11:45 a.m. – 12:45 p.m.
- Queen Elizabeth II Library lobby, St. John’s Campus
- Johnson Insurance Atrium, Signal Hill Campus
- Hampton Hall, Marine Institute
- The Lord Taylor Room, Harlow Campus
- Water & Ice room, Labrador Campus
After September 17
- Jumping Bean Café, Queen Elizabeth II Library
- Pop-ups:
- Whale of a Day, Core Science Facility, Saturday, October 5, 9:30 a.m. - 4:00 p.m.
- Oasis, University Centre, 3rd floor, Thursday, October 10 and October 24, 10:00 a.m. - 2:00 p.m.
- Faculty Friday (11 a.m. - 2 p.m., Fridays in October and November) R. Gushue Dining Hall
- Watch for other Centennial Blend pop-ups throughout October (Fair Trade Month) and November
- Whole Beans:
- Available for purchase at the Memorial University Bookstore, both online at shop.mun.ca and in person on the St. John’s campus. Online orders can be shipped anywhere in Canada!
- Whole beans are also available for purchase at the Jumping Bean Café in the Queen Elizabeth II Library.
Hosting a conference or looking for a speaker gift? Internal departments looking for bulk orders of coffee beans should direct enquiries to customorders@mun.ca
The Story Behind the Coffee
Jumping Bean Coffee® was founded in 2005 by Memorial University alumnus Jeff LeDrew. He earned his Bachelor of Engineering degree from Memorial back in 1997. He was working as an electrical engineer and dedicating his time as a volunteer when he decided to turn his love of coffee into a fundraising opportunity. And that’s how Jumping Bean Coffee® was born.
Jeff sources only organic and fair-trade certified beans from single-origin farmers and has them shipped to Newfoundland. These beans are then roasted with Jeff’s unique Eco2Roast process. So you can feel good about your choice and enjoy a fresher cup because it’s roasted right here.
Now Jeff has developed special blends of coffee just for us. And you get to choose which coffee will be brewed throughout Memorial University’s 100th anniversary.