Finding the words

Site structure, searchability and design are important, but without words there is no reason to visit a site - let alone return.

Just because we have moved from pen and paper to keyboard and screen doesn't make the task of communicating clearly through writing easier. Don't worry though - we're here to help. Web content services offers free tools and services to help you.

If a website were a car, we provide you with everything you need, except the gas - the content; that's up to you! You know your audiences best and what they want to hear from you!

online presence explained


We can help you think through your web strategy and where this fits in your media choices and how best to communicate your messages.

Assuming you know what kind of webpage you want, and are a student, staff or faculty member, we can help. Follow our step-by-step guide for creating a website.


Found the words? Follow these steps

Once you know what you are going to say, here's a step-by-step guide to get started:
  1. Complete a Request for Marketing Services form. If approved, we'll meet with you to discuss your plans and how we can support your efforts. We'll review our service level agreement with you.

  2. Review your content. We can set you up with tools to help you inventory existing content and it's effectiveness.

  3. Get trained. Attend the next content management system training.

  4. Plan your site. Consider your key messages, target audiences, desired outcomes and site structure.

  5. Complete an Information Provider's Agreement form (IPA). Request your desired URL or redirect an existing site.

  6. Populate your site. Create and input content.

  7. Edit, approve and test.

  8. Go live.Let us know 5-7 business days before you're ready to publish your webpages.

  9. Evaluate. Review your statistics and user feedback. Tweak accordingly.

  10. Maintain your site and your skills. Get set up with Google Analytics, attend a content management system advanced training, and participate in a web writing workshop.


Marketing & Communications

230 Elizabeth Ave, St. John's, NL, CANADA, A1B 3X9

Postal Address: P.O. Box 4200, St. John's, NL, CANADA, A1C 5S7

Tel: (709) 864-8000