Web Content Services facilitates content clustering sessions to assist units in creating site maps reflective of their target audiences' information needs as well as specific organizational priorities. A site map is as it sounds, a structure for your website. It helps users navigate your site and is key to website usability.
The content clustering exercise, similar to a focus group, requires a minimum of a two-hour time commitment from no more than 10 participants. Frontline employees are valuable participants as they are often aware of website gaps and repetitive requests for information.
How does a content clustering exercise work?
- The first activity is roundtable introductions and audience analysis.
- Next, participants identify topics that their target audience needs from the unit’s website. All ideas are considered.
- Through discussion all ideas are clustered by theme. Theme clusters generate main navigational items or site menu.
- Once all items are placed, every idea is reviewed, as are themes.
- Next, any omitted items, such as priorities that must be communicated, are added.
- Following the exercise the coordinating unit drafts a site map for the website based on information gathered during the exercise.
- The draft site map is reviewed by the MarComm web team and used to develop a staging or development site.
- Unit website editors are provided with access to the development site which is then populated using the site map as a guide.
- After content updates are completed, unit staff contact MarComm to schedule a final review and launch date. A week's notice is recommended to ensure a timely launch.