Manager, Digital Communications and Content Management
Associate Director, Communications (acting)
As the acting associate director, communications, at Memorial, I lead a team of talented communicators and help our university tell its story – inside the institution and around the world.
My story began in Harbour Grace, N.L., where I was born and raised. A high school internship with the local radio station, CHVO, turned into my first real job — after school and throughout the summer, I applied my new skills to radio production, on-air announcing and emceeing community events all around Conception Bay North – including a memorable go at calling pig races at a fall fair.
I earned a bachelor of public relations (co-op) degree from Mount Saint Vincent University in 2005. I particularly enjoyed a semester working with the Atlantic Provinces Council on the Sciences (now Science Atlantic). That job introduced me to science communications and ignited a spark for telling the story of higher education.
In 2006 I began my career at Memorial. Beginning with a research group in the Faculty of Medicine, I then worked for the Faculty of Business Administration, followed by the Office of the Vice-President (Research). During my time with the VPR, I developed a strategy to transition the 2013 annual research report from print to online – the first major university publication to go digital. At the same time, I completed the master of business administration degree from Memorial. My MBA helped me refine my strategic perspective: linking creative communications initiatives with organizational strategy to meet our audiences’ needs.
I joined the central Marketing & Communications team in 2014. As part of the central team, I’ve worked extensively on emergency communications, the annual President’s Report and developing Memorial’s digital communications strategy. I’m particularly proud of my work to transition Memorial’s newspaper of record, the Gazette, into a solely online publication. This move significantly decreased our costs while allowing us to better tell the story of Memorial. It’s been read in nearly every country around the world and has earned more than 2.8 million page views.
As acting associate director, communications, I’m committed to telling the story of Memorial University in ways that resonate with our students, faculty, staff, alumni and community. Building connections is at the heart of what we do and I’m proud to work with a smart, energetic and strategic team who are able to do just that.
Contact me about:
• Strategic long-term communications planning
• Opportunity-based communications planning
• Stakeholder and government relations
• Emergency communications
• Issues management
• Reaching your audiences
• Or to learn about our team