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REF NO.: 347

SUBJECT: Industry experts connect customer relationships to the bottom line

DATE: June 22

Note to editors:

Is the customer always right? Best-selling authors and leaders in customer relationship marketing are in St. John’s this week to discuss how seeing things from the customer’s perspective can help organizations see profits and growth. Paul Greenberg, Heather Tulk and Larry Austin have been meeting with Dr. Jim Barnes and others at Memorial’s Faculty of Business Administration for the 13th International Colloquium on Relationship Marketing from June 21-24.

On Friday, June 24, the colloquium will feature Customer Insight: Building Profitable Customer Relationships, a one-day business seminar being held at the Delta St. John’s from 9 a.m.–3 p.m. The seminar will feature internationally-recognized authors and industry leaders who will bring the focus of relationship marketing and customer relationship management back to the customer. Members of the media are invited to attend.



Paul Greenberg is author of the best-selling CRMat the Speed of Light: Capturing and Keeping Customers in Real Time and president of The 56 Group LLC, an enterprise applications consulting services firm, focused on customer relationship management (CRM) strategies. His book CRMat the Speed of Light: Essential Customer Strategies for the 21st Century, now in its third edition is in eight languages and has been called the “bible of the CRM industry.” He writes regularly for CRMMagazine, CRMGuru and SearchCRM among others.

Jim Barnes is an internationally-recognized consultant, speaker and author on customer relationship strategy and metrics. His most recent book for practitioners, Secrets of Customer Relationship Management: It’s All About How You Make Them Feel, has been translated into several languages worldwide. In addition to authoring seven books, he is a marketing professor at Memorial University and co-founder of the Bristol Group, a full-service Canadian marketing services company.

Heather Tulk is vice-president Broadband and Marketing for Aliant Inc. and leads all aspects of telecom marketing including market and product management. She also leads Aliant’s investment in and marketing of new technology applications and enhanced services to customers.

Larry Austin is the director of CRM for Rogers Cable, Canada’s largest cable television company. He is responsible for leading the design and implementation of marketing and sales process in support of Rogers’ enterprise-wide CRM program. He is an expert in business process management and has over 15 years of experience in diverse organizations and industries.

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For more information contact colloquium organizer Lyle Wetsch at (709) 690-2878.


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