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REF NO.: 38

SUBJECT: Memorial University's Genesis Centre launches another company into the marketplace

DATE: Nov. 13

Memorial University's Genesis Centre has launched another company into the provincial economy. Today, Creative Business Solutions Inc. (CBS) became the tenth company to graduate out of the Genesis Centre, Memorial's commercialization arm.

Creative Business Solutions Inc, the developer of PPM (Process and Performance Measurement) Software, has been a client of the Genesis Centre since 1999. PPM software, the company's flagship product, is an audit and inspection management system designed to provide a total management solution for quality, environmental, and health and safety needs.

Present to celebrate the company's graduation were, Dr. Axel Meisen, president of Memorial University; Lee Shinkle, chair of the Genesis Group board, and Brian Dicks, president of Creative Business Solutions Inc.

"I would like to congratulate Creative Business Solutions, the latest graduate of the Genesis Centre, which continues to provide local technology-based companies with the assistance they need to advance to the next level of business operation," said Gerry Byrne, minister of state for the Atlantic Canada Opportunities Agency (ACOA). "The government of Canada is pleased to support this important initiative, which assists our innovative businesses in Newfoundland and Labrador."

Dr. Meisen said Creative Business Solutions Inc. is a good example of how the resources available through Memorial University's Genesis Centre can be utilized to assist in economic development in this province. "The Genesis Centre provided business expertise, mentoring and access to local investors all of which assisted in the company's success," he said. "Memorial has many strengths, one of which is helping translate ideas into commercial products in partnership with our business community."

Lee Shinkle, Chairman of the Genesis Group Board said, "It is always really rewarding to have another graduate from our centre heading out into the real world of commerce."

The versatility of the PPM audit and inspection management system has provided Creative Business Solutions with an opportunity to build international partnerships around the globe. CBS has forged relationships with companies such as American Label Mark Company (LabelMaster), Global Protective Management and Minerva Consulting Group PTY LTD. These partners have all become value-added resellers of the core PPM software technology adding to the company's overall success.

During its tenure at the Genesis Centre, Creative Business Solutions was paired up with Paul Martin as a mentor. Mr. Martin grew up in St. John's and is currently president of DTM Systems Inc. of Vancouver British Columbia.

The Genesis Centre helps selected enterprises gain access to the marketing, finance and management expertise of world-class mentors and advisors. By helping entrepreneurs to develop comprehensive business plans and effective advisory boards, the centre prepares promising ventures for private investment. The Genesis Centre is one of the components of Genesis Group Inc.

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