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REF NO.: 228

SUBJECT: Memorial University picks up armload of awards for marketing and communications activities

DATE: July 4

            Memorial University has picked up numerous awards for several of its communications and marketing initiatives during the past year.
            The Council for the Advancement and Support of Education (CASE) recently awarded Memorial a gold and two silver awards in its international Circle of Excellence Awards program. CASE is the Washington, D.C.-based organization that represents communications, alumni and marketing professionals working at universities globally, including the top universities in the world such as Harvard, Oxford and many Canadian universities, among thousands of others.
            Memorial’s research report, The Shining: Research Stars 2010, nabbed a gold award for Best Institutional Relations Publications and a silver in the Best in Design category. The 2010 student recruitment view book, A Zagger’s Guide to Memorial University, took a bronze in Best Student Recruitment Publications.
            Nationally, the Canadian Council for the Advancement and Education (CCAE) recently recognized Memorial’s marketing and communications efforts with two gold, two silver and one bronze award in its 2011 Prix d’excellenceawards. CCAE is the association of educational advancement professionals in Canada. Its members work in advancement services, alumni relations, communications and marketing, enrolment management, fundraising, government relations, public affairs and other institutional advancement disciplines. The awards were presented at CCAE’s annual conference held in Quebec City last month.
            The Shining: Research Stars 2010 was recognized for excellence by CCAE with a gold award for Best Brochure/Newsletter/Flyer, a silver for Best Print Ad or Poster and a bronze for Best Photograph (Drs. Kurt Gamperl and Ian Fleming in “Ocean’s Sixteen”). Wish You Were Here: President’s Report Highlights 2010 was honoured with a gold award for Best Institutional Annual Report. Finally, in the category for Best PR/Marketing/Communications Initiative, Memorial won silver for a video campaign to promote distance education entitled “The Course of Choice.”
            “This outstanding recognition of Memorial’s marketing and communications work underscores the mark our university is making on a global scale,” said Dr. Gary Kachanoski, president and vice-chancellor. “For the staff and faculty who devote their collective, creative energy to ensure Memorial’s international reputation, awards like these serve to ensure their efforts do not go unnoticed – not only by their peers and colleagues in Canada, but by the wider university world as well.”
            A 72-page brochure that includes highlights of the university’s accomplishments over the last year, Wish You Were Here: President’s Report Highlights 2010, is also available on the web at Both versions contain snapshots encapsulating individual success stories -- covering research, teaching and community involvement -- of how Memorial is making its mark around the globe.
            The Shining: Research Stars 2010 is a 50-page report that describes some of the significant university research projects of 2009-10 and uses movie titles as an entrée to the specialized worlds of Memorial's research “stars.” A pdf of the The Shining: Research Stars 2010 is available at A Zagger’s Guide to Memorial University takes an engaging and irreverent approach to present Memorial to youthful adventure seekers using visuals and language that would be appealing to their demographic.
            “The Course of Choice,” videos illustrating students’ freedom of choice while pursuing post-secondary education via distance at Memorial, can be viewed at
            For more information about CASE, please visit For more information about CCAE, please visit  

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For further information, please contact Ivan Muzychka, associate director(communications), Memorial University, at 709-864-8665 or   


Marketing & Communications

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