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REF NO.: 247

SUBJECT: Expertise available on “intangible cultural heritage”

DATE: March 29

Note to editors:
One of the strategic directions identified by the province’s Blueprint for Development and Investment in Culture, released yesterday, was sustaining our “intangible cultural heritage.”
But what is intangible cultural heritage – and why does it matter?
“Intangible heritage is the stories and the customs and the knowledge that people pass on that are relevant to a culture,” explains Memorial folklore professor Dr. Jerry Pocius, who has been working in this arena for several years.
“It’s not like a building. It’s living knowledge that adapts and changes, and once lost it can’t be restored.”
Dr. Pocius can explain why safeguarding our living heritage matters to the everyday life of Newfoundlanders and Labradorians, and how a Living Heritage Forum on Memorial's campus this June will give those involved in local heritage an opportunity to learn from world experts. Organized in collaboration with the Association of Heritage Industries, the conference will allow participants to share in developing recommendations for government policy in this area.

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For more information, contact Leslie Vryenhoek, communications co-ordinator for the Faculty of Arts at 737-8292 or


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