News Release

REF NO.: 96

SUBJECT: Memorial MBA team wins inaugural P&G Cup

DATE: March 3, 2014

Four MBA students from Memorial University were named champions of Canada’s only technology and innovation case competition over the weekend.
Janine Brophy, Amy Fisher, Daan Goossens and David Winsor, all graduate students in the master of business administration (MBA) program at the Faculty of Business Administration, won the inaugural P&G Cup competition at Ryerson University on March 1.
The P&G Cup was launched to address the growing role of technological innovation in global management practices. It is sponsored by Procter and Gamble and Ryerson.
Teams from across Canada were provided with a two-page problem provided by Procter and Gamble in advance of the competition. They had one week to research the problem and prepare for a 20-minute presentation delivered during the competition.
“The feedback from the judges, who were Procter and Gamble executives, was that Memorial’s MBA students were the only competitors to provide a comprehensive and innovative solution to how P&G can leverage technology to obtain information about customers,” said Prof. Peggy Coady, director of graduate programs at the Faculty of Business Administration and coach of the MBA team. “Our
team’s presentation was really amazing. It’s a very proud moment for our students and our MBA program.”
Memorial defeated 11 teams from across Canada to claim the title, including Ivey Business School at Western University, Rotman School of Management at the University of Toronto, Goodman School of Business at Brock University, Sobey School of Business at Saint Mary’s University, Odette School of Business at the University of Windsor, Alberta School of Business at the University of Alberta, School of Business at Thompson Rivers University, DeGroote School of Business at McMaster University, School of Business & Economics at Wilfrid Laurier University, Ted Rogers School of Management at Ryerson University, and Telfer School of Management at the University of Ottawa.
Wilfrid Laurier finished second and University of Ottawa finished third.
Earlier this year, the Memorial MBA team also finished as the top Canadian team at the 33rd annual John Molson MBA International Case Competition, the oldest and largest business case competition in the world.
About the Faculty of Business Administration
Memorial University’s Faculty of Business Administration is recognized as a leader in Canadian business education with innovative programs at both the undergraduate and graduate levels including four undergraduate degrees, three graduate degrees and a diploma. The Faculty of Business Administration’s programs are accredited by the Association to Advance Collegiate Schools of Business (AACSB) International, a mark of exceptional quality in management education and the highest distinction a business school can achieve worldwide. For more information about the Faculty of Business Administration, visit www.business.mun.ca.   

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