News Release

REF NO.: 234

SUBJECT: Memorial@Home brings recruitment to the street

DATE: August 3, 2007

Memorial University’s Distance Education and Learning Technologies (DELT) is doing something a little different to encourage students to consider enrolling in a distance education course or program this fall. In addition to the traditional print and radio advertising avenues DELT is bringing recruitment efforts to the street. At this weekend’s busker and folk festivals, Memorial alumni, dressed in academic robes, will be handing out pseudo degrees, in an effort to prove that you can get your degree from wherever you are.
Following the provincial government’s announcement earlier this summer to provide $1.5 million for the development of new distance education courses and programs at Memorial, the purpose of this weekend’s campaign is to let people know that getting a quality education from Memorial is possible, regardless of physical location or a busy schedule. DELT is hoping to capture the attention of many of the rural Newfoundlanders and Labradorians who may be in town for the festivals. Other street level marketing initiatives are also planned for the month of August.
Through Memorial@Home, Memorial University currently offers about 350 undergraduate and graduate degree-credit courses via distance education from 10 faculties and schools, with approximately 14,000 registrations annually from across the province, the country and around the world. Further expansion of distance education offerings in the form of courses as well as full undergraduate and graduate level program is already in progress.

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