When you create a new page on your website, there are simple best practices you can follow to ensure your content is relevant for your users, accessible to all visitors, optimized for superior search engine results and more.

Luckily, it is fairly easy to tick all of these boxes. A good starting point is to read through the best practices below, and apply these tips to all pages on your site.

Write for your audience

Help visitors find answers and complete tasks. Put the most useful information first. Use plain language, short paragraphs, clear headings and lists.

Make content accessible

Use descriptive link text, meaningful image descriptions and headings in a logical order. Provide captions for videos and use accessible documents when downloads are needed.

Keep information current

Review your website regularly. Update deadlines, contact details and program information. Remove outdated content and check for broken links.

Check your pages on mobile

Preview your pages on a phone as well as a computer. Check that text, images, tables and navigation are easy to use.

Help people find your content

Use descriptive page titles, headings and relevant search terms naturally in your writing. Add a clear page description in T4.

Follow Memorial’s policies and standards

Follow Memorial’s Institutional Web policy, Visual Identity policy, Brand Standards and applicable web standards when creating or updating your website. These requirements help maintain a consistent and recognizable university web presence.