At its core, a brand is a promise, rooted in a shared set of values. Elements such as logos, campaigns, promotional materials, and daily interactions among faculty, students, staff, and alumni are expressions of that promise—one that reflects who we are as an institution; distinguishes us from other universities; and resonates in a way that engages our communities.

Memorial is the natural place for people and ideas to "become."

One of our brand goals is to articulate a singular, compelling idea about Memorial—one that engages our audiences, strengthens our profile and reputation, and advances the university’s position locally, nationally, and internationally.

Memorial’s uniqueness is rooted in the resourceful, tenacious, and independent character of the institution, its people, and the province itself. This spirit is expressed through:

• Ingenuity—because there is a need
• Exploration—because opportunity is all around us
• Problem-solving—because challenges demand solutions
• Freedom—because a safe, supportive environment makes meaningful work possible

As noted by stakeholders during the original brand consultations, Memorial reflects “a culture of doing, of ability” and “striving, independence, and grit.” These qualities continue to define who we are today.

  

Brand Positioning

Brand positioning describes how we want Memorial to be perceived and talked about—how we are positioned in the hearts and minds of our key audiences.

Memorial provides the freedom to explore and experience your ingenuity.

Both accurate and aspirational, this positioning statement guides all institutional marketing and communications, even though this exact wording is not intended to appear verbatim in advertising or promotional materials.

What the positioning statement says about Memorial:

• It is central to how we approach learning, teaching, research, and public engagement
• It is reflected in the breadth, flexibility, and relevance of our programs and opportunities
• It grows from our long-standing culture of ingenuity and resourcefulness
• It is enabled by a supportive, inclusive, and safe environment
• It is true to our history, character, and spirit

With more than 100,000 alumni working across virtually every field of endeavour, Memorial is a university where ingenuity is not only encouraged, but actively practiced and shared.

Find out how we will tell our story to people throughout the province and around the world by exploring this website.

If you have questions or comments about Memorial's brand, get in touch.