Brand+Aid 2016

Join us at the HKR lecture theatre in the Physical Education Building (PE2001) on Thursday April 21st, for four sessions on the latest tips and tools to help you achieve your marketing and communications goals.

9 a.m. 

Cold Ocean and Arctic Science, Technology, and Society. And You.

Rob Greenwood, PhD, executive director, Public Engagement and The Leslie Harris Centre of Regional Policy and Development

Cold Ocean and Arctic Science, Technology, and Society, or COASTS, is a university-wide planning and public engagement exercise to build upon Memorial’s world-class strengths in all things cold and wet by building stronger connections with industry, government, and community partners; coordinating like-minded students, faculty, and staff inside the university; and telling Memorial’s many exciting COASTS stories. Rob Greenwood, Executive Director Public Engagement and the Harris Centre will share the story behind the initiative and provide an update on the exciting things that have happened over the past year and a half.

10 a.m.

Using the Gazette to Advance Your Priorities

Meaghan Whelan, manager, digital communications & content management, Division of Marketing and Communications.

Earlier this year the Gazette transitioned from a print publication to a robust online destination. Join us for a discussion of what we’ve learned through this transition and how the Gazette can help you tell your story in today’s digital world.

11 a.m.

Developing a Strategic Mindset

Paula Dyke, associate director, communications, Division of Marketing and Communications.

Tom Cooper, PhD, assistant professor, Faculty of Business Administration

This presentation will provide some guidance to help you utilize a strategic mindset in all of aspects of your work.

12 p.m. 

Putting Strategic Thinking to Practice: Roundtable Discussions

Roll up your sleeves and join us for a collaborative session about putting strategic thinking to practice. You’ll be part of groups assigned critical sections of a marketing and communications plan to figure out how to attract undergraduate students to Memorial. At the end of the session, the groups’ work will be combined into one document for review. Expect to learn the right questions to ask and find out what work needs to be completed to answer them.


Attend as many sessions as you like—it's free.

Live streaming available - instructions below.
No registration is required.
Open to the university community.
Coffee, tea and water in lobby.

Note: Only water is allowed in the lecture theatre. No food or other drinks.



Can't make it? Watch live from anywhere. Join the LIVE STREAM here at the start of each session

Click the link above and login:

  • Click the login button when prompted, and login with your MUN login or your D2L-only login.


  • If you don’t have a MUN login or a D2L-only login, you can click the drop down button on the top right-hand side of the page next to the Login button, choose Advanced Login and input the following credentials.

         Username: webcast
         Password: webcast

Questions for our presenters? Text them to 709-725-8738 during the live stream.