Alex Marland

ProfessorAlex Marland

SN2045
Department of Political Science
Memorial University of Newfoundland
St. John's, NL A1B 3X9 Canada

Telephone: (709) 864-8178
Email: amarland[at]mun[dot]ca


Academics

BA Hons (Carleton); MA (Memorial); PhD (Lancaster)


Areas for Student Research Supervision

  • Political marketing, political communication, election campaigning
  • Governance, public policy and political elites in Canada and Newfoundland and Labrador
  • Canadian political parties and leadership

Examples of Recent Courses Taught

4600 Public Policy Work Internship
"How Government Works" through the Gardiner Centre


Bio

Dr. Marland is trusted by Canadian politicians, political staff and other members of the public sector to respect their conditions for sharing information about what goes on behind the scenes in Canadian politics and governance. He is a co-editor of the UBC Press book series Communication, Strategy, and Politics. His book Brand Command: Canadian Politics and Democracy in the Age of Message Control (UBC Press, 2016) won the Donner Prize for best public policy book by a Canadian and an Atlantic book award for scholarly writing.


Selected Publications

Books

Marland, Alex and Jared Wesley. 2019. The Public Servant's Guide to Government in Canada. Toronto: University of Toronto Press.

Marland, Alex, Thierry Giasson and Andrea Lawlor, eds. 2018. Political Elites in Canada: Power and Influence in Instantaneous Times. Vancouver: UBC Press.

Marland, Alex and Lisa Moore, eds. 2017. The Democracy Cookbook: Recipes to Renew Governance in Newfoundland and Labrador. St. John's: ISER Books.

Marland, Alex, Thierry Giasson and Anna Esselment, eds. 2017. Permanent Campaigning in Canada. Vancouver: UBC Press.

Marland, Alex. 2016. Brand Command: Canadian Politics and Democracy in the Age of Message Control. Vancouver: UBC Press.

Marland, Alex and Jared Wesley. 2016. Inside Canadian Politics. Toronto: Oxford University Press.

Marland Alex and Thierry Giasson, eds. 2015. Canadian Election Analysis 2015: Communication, Strategy and Democracy. Samara Canada and UBC Press. Digital publication.

Marland, Alex, Thierry Giasson and Tamara A. Small, eds. 2014. Political Communication in Canada: Meet the Press and Tweet the Rest. Vancouver: UBC Press.

Marland, Alex and Matthew Kerby, eds. 2014. First Among Unequals: The Premier, Politics, and Policy in Newfoundland and Labrador. Montreal and Kingston: McGill-Queen’s University Press.

Marland, Alex, Thierry Giasson and Jennifer Lees-Marshment, eds. 2012. Political Marketing in Canada. Vancouver: UBC Press.

Journal Articles

Marland, Alex and Angelia Wagner. 2019. “Scripted messengers: How party discipline and branding turn election candidates and legislators into brand ambassadors.” Journal of Political Marketing.

Esselment, Anna and Alex Marland. 2019. “Want to interview a politician? Ways to prepare for digital vetting by political staffers.” PS: Political Science and Politics.

Marland, A. 2019. “Fewer politicians and smaller assemblies: How party elites rationalize reducing the number of seats in a legislature – Lessons from Canada.” Journal of Legislative Studies 25(2): 149-168.

Marland, A. 2019. “Gaining interview access to political party elites.” SAGE Research Methods Cases: 1-9. 

Marland, Alex and Anna Esselment. 2018. "Negotiating with gatekeepers to get interviews with politicians: Qualitative research recruitment in a digital media environment." Qualitative Research

Marland, Alex. 2018. "The brand image of Canadian Prime Minister Justin Trudeau in international context." Canadian Foreign Policy Journal 24(2): 139-144.

Marland, Alex and Lisa Moore. 2018. "Democratic reform on the menu in Newfoundland and Labrador." Canadian Parliamentary Review 41(1): 5-7.

Marland, Alex. 2017. "Above and below the line: Strategic communications and media management in Canadian governments." Canadian Public Administration60(3).

Marland, Alex. 2017. "Strategic management of media relations: Communications centralization and spin in the Government of Canada." Canadian Public Policy43(1): 36-49.

Marland, Alex. 2017. "Journal publishing and marketing in an age of digital media, open access and impact factors." Canadian Journal of Political Science 50(1): 77-95.

Marland, Alex and Jared Wesley. 2017. "Surveying the Canadian state: Evolution of Canadian political science, politics and government since 1967." Canadian Journal of Political Science 50(1): 377-393.

Marland, Alex, JP Lewis and Tom Flanagan. 2017. "Governance in the age of digital media and branding." Governance: An International Journal of Policy, Administration, and Institutions 30(1): 125-141.

Marland, Alex. 2016. "Justin Trudeau's sunny grip of control." Inroads 39: 38-43.

Marland, Alex. 2016. "The 2015 Newfoundland and Labrador election: Liberals have a ball as PC party suffers from post-Williams hangover." Canadian Political Science Review 9(3): 72-98.

Kerby, Matthew and Alex Marland. 2015. “Media management in a small polity: Political elites’ synchronized calls to regional talk radio and attempted manipulation of public opinion polls.” Political Communication 32(3): 356-376.

Marland, Alex and Tom Flanagan. 2015. “From opposition to government: Party merger as a step on the road to power.” Parliamentary Affairs 68(2): 272-290.

Marland, Alex. 2015. “Going negative: Campaigning in Canadian provinces.” Canadian Political Science Review 9(1): 14-27.

Esselment, Anna, Jennifer Lees-Marshment and Alex Marland. 2014. “The nature of political advising to prime ministers in Australia, Canada, New Zealand and the United Kingdom.” Commonwealth & Comparative Politics 52(3): 358-375.

Marland, Alex. 2014. “If seals were ugly, nobody would give a damn: Propaganda, nationalism and political marketing in the Canadian seal hunt.” Journal of Political Marketing 13(1-2): 66-84.

Marland, Alex and Tom Flanagan. 2013. “Brand new party: Political branding and the Conservative party of Canada.” Canadian Journal of Political Science 46(4): 951-972.

Marland, Alex and Thierry Giasson. 2013. “Investigating political marketing using mixed method: The case for campaign spending data.” Journal of Public Affairs 13(4): 391-402.

Marland, Alex. 2013. “Public opinion monitoring by provincial governments: The prevalence of open line radio in Newfoundland and Labrador.” Canadian Journal of Communication 38: 649-661.

Marland, Alex. 2012. “Political photography, journalism and framing in the digital age: Management of visual media by the prime minister of Canada.” International Journal of Press/Politics 17(2): 214-233.

Koop, Royce and Alex Marland. 2012. “Insiders and outsiders: Presentation of self on Canadian MPs’ newsletters and websites.” Policy & Internet 4(3-4): 112-135.

Lees-Marshment, Jennifer and Alex Marland. 2012. “Canadian political consultants’ perspectives about political marketing.” Canadian Journal of Communication 37(2): 333-343.

Marland, Alex. 2012. “A race for second place: The 2011 provincial election in Newfoundland and Labrador.” Canadian Political Science Review 6(2-3): 117-130.

Marland, A. 2011. “Order, please!: The Newfoundland and Labrador House of Assembly.” Studies of Provincial and Territorial Legislatures, Canadian Study of Parliament Group: 1-48.

Marland, Alex and Matthew Kerby. 2010. “The audience is listening: Talk radio and public policy in Newfoundland and Labrador.” Media, Culture & Society 42(6): 997-1016.

Marland, Alex. 2010. “Masters of our own destiny: The nationalist evolution of Newfoundland Premier Danny Williams.” International Journal of Canadian Studies 42: 155-181.

Marland, Alex. 2009. “Voting in Newfoundland and Labrador: Turned off by Canadian elections? Tune in to Canadian Idol!” Newfoundland and Labrador Studies 24(2): 219-237.

Marland, Alex. 2008. “Promotional and other spending by party candidates in the 2006 Canadian federal election campaign.” Canadian Journal of Media Studies 3(1): 57-89.

Marland, Alex. 2007. “Scandal and reform in the Newfoundland and Labrador House of Assembly.” Canadian Parliamentary Review 30(4): 37-41.

Marland, Alex. 2007. “The 2007 provincial election in Newfoundland and Labrador.” Canadian Political Science Review 1(2): 75-85.

Marland, Alex. 2003. “Marketing political soap: A political marketing view of selling candidates like soap, of electioneering as a ritual, and of electoral military analogies.” Journal of Public Affairs 3(2): 103-115.

Marland, Alex. 1999. “Electoral benefits and limitations of incumbency.” Canadian Parliamentary Review 21(4): 33-36.

Book Chapters

Marland Alex and Vincent Raynauld. 2019. “Political communication and the Trudeau Liberal government.” Assessing Justin Trudeau’s Liberal Government: 353 Promises and a Mandate for Change, p.85-99. eds. F. Pétry and L. Birch. Laval: Presses de l’Université Laval.

Marland, Alex. 2018. "Communications concepts and practices in Canadian public administration." In C. Dunn, ed. Handbook of Canadian Public Administration, 3rd edition, p. 472-488. Toronto: University of Toronto Press.

Marland, Alex and Anna Esselment. 2018. “Tips and tactics for securing interviews with political elites.” In A. Marland, T. Giasson and A. Lawlor, eds. Political Elites in Canada: Power and Influence in Instantaneous Times, p.29-47. Vancouver: UBC Press.

Marland, Alex and Maria Mathews. 2017. “Friend, can you chip in $3? Canadian political parties, perpetual fundraising and relationship marketing.” In A. Marland, T. Giasson and A. Lennox Esselment, eds. Permanent Campaigning in Canada, p.87-107. Vancouver: UBC Press.

Marland, Alex. 2017. “How democratic government works in Newfoundland and Labrador.” In A. Marland and L. Moore, eds. The Democracy Cookbook: Recipes to Renew Governance in Newfoundland and Labrador, p.37-55. St. John’s: ISER Books.

Marland, Alex and Thierry Giasson. 2016. "From brokerage to boutique politics: Political marketing and the changing nature of party politics in Canada." In A-G. Gagnon and A.B. Tanguay, eds. Canadian Parties in Transition: Recent Evolution and New Paths for Research, 4th ed., p. 343-363. Toronto: University of Toronto Press.

Flanagan, Luke and Alex Marland. 2016. "Newfoundland and Labrador." In J.J. Wesley, ed. Big Worlds: Politics and Elections in the Canadian Provinces and Territories, p.1-18. Toronto: University of Toronto Press.

Marland, Alex. 2014. “Political communication in Canada: Strategies and tactics.” In J. Bickerton and A.-G. Gagnon, eds. Canadian Politics, 6th edition, p.309-326. Toronto: University of Toronto Press.

Marland, Alex and Mireille Lalancette. 2014. “Access Hollywood: Celebrity endorsements in American politics”. In J. Lees-Marshment, B.M. Conley and K.M. Cosgrove, eds. Political Marketing in the United States. p.130-147. New York: Routledge.

Bastedo, Heather, Quinn Albaugh and A. Marland. 2014. “The story behind the story: Evaluating the focus, tone and information in the news.” In E. Gidengil and H. Bastedo, eds. Canadian Democracy from the Ground Up: Perceptions and Performance. p.125-147. Vancouver: UBC Press.

Marland, Alex. 2014. “The branding of a prime minister: Digital information subsidies and the image management of Stephen Harper.” In A. Marland, Thierry Giasson and Tamara A. Small, eds. Political Communication in Canada: Meet the Press and Tweet the Rest, p.55-73. Vancouver: UBC Press.

Marland, Alex. 2014. “The brand image of governing parties and leaders.” In A. Marland and M. Kerby, eds. First Among Unequals: The Premier, Politics, and Policy in Newfoundland and Labrador, p.100-120. Montreal and Kingston: McGill-Queen’s University Press.

Marland, Alex. 2012. “The case for a functioning majority government.” In M. Charlton and P. Barker, eds. Crosscurrents: Contemporary Political Issues, 7th edition, p.177-188. Toronto: Nelson Education.

Marland, Alex. 2012. “Yes we can (fundraise): The ethics of marketing in fundraising.” In J. Lees-Marshment, ed. TheRoutledge Handbook of Political Marketing, p.164-176. London: Routledge.

Marland, Alex. 2012. “Amateurs versus professionals: The 1993 and 2006 Canadian federal elections.” In A. Marland, T. Giasson and J. Lees-Marshment, eds. Political Marketing in Canada, p.59-75. Vancouver: UBC Press.

Dufresne, Yannick and Alex Marland. 2012. “The Canadian political market and the rules of the game.” In A. Marland, T. Giasson and J. Lees-Marshment, eds. Political Marketing in Canada, p.22-38. Vancouver: UBC Press.

Marland, Alex. 2011. “Constituency campaigning in the 2011 Canadian federal election.” In J.H. Pammett and C. Dornan, eds. The Canadian Federal Election of 2011, p.167-194. Toronto: Dundurn Press.

Marland, Alex. 2005. “Canadian political parties: Market-oriented, or ideological slagbrains?” In J. Lees-Marshment and D. Lilleker, eds. Political Marketing: A Comparative Perspective, p.59-78. Manchester: Manchester University Press.

Contact

Department of Political Science

230 Elizabeth Ave, St. John's, NL, CANADA, A1B 3X9

Postal Address: P.O. Box 4200, St. John's, NL, CANADA, A1C 5S7

Tel: (709) 864-8000