Alex Marland


Department of Political Science
Memorial University of Newfoundland
St. John's, NL A1B 3X9 Canada

Telephone: (709) 864-8178
Email: amarland[at]mun[dot]ca


BA Hons (Carleton); MA (Memorial); PhD (Lancaster)

Areas for Student Research Supervision

  • Political marketing, political communication, election campaigning
  • Governance, public policy and political elites in Canada and Newfoundland and Labrador
  • Canadian political parties and leadership

Examples of Recent Courses Taught

4600 Public Policy Work Internship
"How Government Works" through the Gardiner Centre


Dr. Marland's research and teaching centres on political marketing, public policy, election campaigning and political elites in Canada. Before entering academia he worked in Ottawa and in St. John's in government, media relations and opinion research. He is the co-editor, with Thierry Giasson (Laval), of the UBC Press book series Communication, Strategy, and Politics. His book Brand Command won the Donner Prize for best public policy book by a Canadian.

Selected Publications


Marland, Alex and Jared Wesley. 2018. The Public Servant's Guide to Government in Canada. Toronto: University of Toronto Press.

Marland, Alex, Thierry Giasson and Andrea Lawlor, eds. 2018. Political Elites in Canada: Power and Influence in Instantaneous Times. Vancouver: UBC Press.

Marland, Alex and Lisa Moore, eds. 2017. The Democracy Cookbook: Recipes to Renew Governance in Newfoundland and Labrador. St. John's: ISER Books.

Marland, Alex, Thierry Giasson and Anna Esselment, eds. 2017. Permanent Campaigning in Canada. Vancouver: UBC Press.

Marland, Alex. 2016. Brand Command: Canadian Politics and Democracy in the Age of Message Control. Vancouver: UBC Press.

Marland, Alex and Jared Wesley. 2016. Inside Canadian Politics. Toronto: Oxford University Press.

Journal  Articles

Marland, Alex and Anna Esselment. 2018. "Negotiating with gatekeepers to get interviews with politicians: Qualitative research recruitment in a digital media environment." Qualitative Research.

Marland, Alex. 2018. "The brand image of Canadian Prime Minister Justin Trudeau in international context." Canadian Foreign Policy Journal 24(2): 139-144.

Marland, Alex and Lisa Moore. 2018. "Democratic reform on the menu in Newfoundland and Labrador." Canadian Parliamentary Review 41(1): 5-7.

Marland, Alex. 2017. "Above and below the line: Strategic communications and media management in Canadian governments." Canadian Public Administration 60(3).

Marland, Alex. 2017. "Strategic management of media relations: Communications centralization and spin in the Government of Canada." Canadia Public Policy 43(1): 36-49.

Marland, Alex. 2017. "Journal publishing and marketing in an age of digital media, open access and impact factors." Canadian Journal of Political Science 50(1): 77-95.

Marland, Alex and Jared Wesley. 2017. "Surveying the Canadian state: Evolution of Canadian political science, politics and government since 1967." Canadian Journal of Political Science 50(1): 377-393.

Marland, Alex. 2017. "Government communications under Trudeau." Policy Options, April 18.

Marland, Alex, JP Lewis and Tom Flanagan. 2017. "Governance in the age of digital media and branding." Governance 30(1): 125-141.

Marland, Alex. 2016. "Justin Trudeau's sunny grip of control." Inroads 39: 38-43.

Marland, Alex. 2016. "The 2015 Newfoundland and Labrador election: Liberals have a ball as PC party suffers from post-Williams hangover." Canadian Political Science Review 9(3): 72-98.

Book Chapters

Marland, Alex. 2018. "Communications concepts and practices in Canadian public administration." In C. Dunn, ed. Handbook of Canadian Public Administration, 3rd edition, p. 472-488. Toronto: University of Toronto Press.

Marland, Alex and Thierry Giasson. 2016. "From brokerage to boutique politics: Political marketing and the changing nature of party politics in Canada." In A-G. Gagnon and A.B. Tanguay, eds. Canadian Parties in Transition: Recent Evolution and New Paths for Research, 4th ed., p. 343-363. Toronto: University of Toronto Press.

Flanagan, Luke and Alex Marland. 2016. "Newfoundland and Labrador." In J.J. Wesley, ed. Big Worlds: Politics and Elections in the Canadian Provinces and Territories, p.1-18. Toronto: University of Toronto Press.


Department of Political Science

230 Elizabeth Ave, St. John's, NL, CANADA, A1B 3X9

Postal Address: P.O. Box 4200, St. John's, NL, CANADA, A1C 5S7

Tel: (709) 864-8000