Office of the Registrar
Sir Wilfred Grenfell College (2007/2008)
11.4 Business

Notes:

  1. Any prerequisite listed may be waived by permission of the instructor and Program Chair.

  2. Enrolment in Business courses is limited and first priority will be given to students registered in Sir Wilfred Grenfell College’s Business Administration programs and Memorial University of Newfoundland’s Faculty of Business Administration programs.

11.4.1 Core Program Course Descriptions

1000

Introduction to Business

is an overview of business in the Canadian environment is presented in the course with emphasis on the stakeholders involved and the issues confronting managers. The course examines the functional areas of the enterprise (finance, marketing, production, and human resources management) in addition to providing an overview of the business system. An analysis of actual business situations provides a framework of study.

Note:

Credit may not be obtained for both Business 1000 and the former 2001.

1101

Principles of Accounting (QRA)

emphasize the concepts and issues of introductory financial accounting as they relate to the Canadian conceptual framework, and will also address the strengths and weaknesses of financial reporting at an introductory level. The student will be introduced to the accounting process and analysis of the balance sheet, income statement, and the statement of changes in financial position.

Note:

Credit may not be obtained for Business 1101 and either of the former 3100 and the former 2100.

1201

Principles of Marketing (W)

provides an overview of the marketing function, emphasizing customer satisfaction as the focal point of an organization's activities. The course examines customer characteristics and behaviours as a crucial element in the design of effective marketing strategies and programs. The course also deals in detail with the elements of the marketing mix: products and services; pricing; distribution channels; and promotion.

Prerequisite: Business 1000 or the former 2001.

Note:

Credit may not be obtained for both Business 1201 and the former 3200 and Tourism Studies 2201

1600

Introduction to Entrepreneurship

is an introductory course designed to give students a broad understanding of the field of entrepreneurship and the role that entrepreneurship plays in society. Topics will include the nature and theories of entrepreneurship, the characteristics and behaviours of entrepreneurs, and the entrepreneurial process in small and large firms. Students will get to think and act in a creative manner, obtain exposure to local entrepreneurs, assess their potential for entrepreneurial careers and develop attitudes and skills that will be useful in any organization. The course is also useful for those who will be dealing with smaller firms in the context of larger organizations and for those who will be working for entrepreneurs.

Prerequisite: Business 1000.

2000

Business Communications (W)

focuses on the development of written and oral communication skills critical in the workplace. The common communications media are reviewed with emphasis on electronic and written correspondence. Students learn how to prepare comprehensive analytical reports including proposal writing. Attention is also given to building confidence in delivering oral presentations and preparing appropriate employment packages. A highly interactive design encourages student practice and participation.

2101

Managerial Accounting (QRA)

provides an overview of the use of financial data for managerial decision making. The student will be introduced to basic budgeting and analysis techniques for both service-oriented and manufacturing businesses.

Prerequisite: Business 1101.

Note:

Credit may not be obtained for both Business 2101 and the former 4100.

2301

Organizational Behaviour

focuses on the study of individual and group processes in formal organizations. The student is introduced to the nature of work, the systematic approach to the study of behaviour, organizational roles and socialization, motivation, leadership, communication, and group dynamics.

Note:

Credit may not be obtained for both Business 2301 and the former 4300.

2401

Quantitative Methods for Business (QRA)

includes series, probability, linear algebra with applications, graphing (including two-variable linear optimization), and business applications of differential calculus; where applicable, spreadsheets will be used.

Prerequisite: Mathematics 1000 or the former 1081.

Note:

A knowledge of the basic operations of spreadsheets is required.

2700

Computing and Information Systems for Business

serves to introduce computer applications in document processing, spreadsheet and database management, and basic web design and technology. Students will also examine the role of information systems and their design and management in supporting business decision making, and ethical issues surrounding technology in the workplace.

Laboratory: Three hours per week

Notes:

  1. Credit may not be obtained for both Business 2700 and Computer Science 1600, 2650, and 2801

  2. Business 2700 can not be used as a Business elective in programs offered by the Faculty of Business Administration.

3401

Operations Management

presents and discusses the fundamental concepts necessary to understand the nature and management of the operations function in organizations. The course will focus on forecasting for operations, inventory management; capacity, aggregate and requirements planning; operations scheduling; quality management and continuous improvement; just-in-time systems; product and service design. Case studies will be used.

Prerequisites: Statistics 2500 and Business 2401

Note:

Credit may not be obtained for both Business 3401 and the former 5400.

4000

Business Law I

is a course dealing with the law relating to certain aspects of business activity; includes introductory material on the nature of law and legal processes, together with a detailed study of certain aspects of the law of contract, examination of the general principles of the law of agency as they affect business operations; introduction to selected topics in company and partnership law.

Note:

Credit may not be obtained for both Business 4000 and the former 3000.

4320

Human Resource Management

introduces the student to the design, operation and management of P/HRM processes, their evaluation, and their contribution to employee and organization effectiveness. The principal processes considered are staffing, development, employment relations, and compensation. Consideration of the influence of relevant organizational and external conditions on P/HRM is included. The course views the management of human resources as the joint responsibility of line and P/HRM managers.

Prerequisite: Business 2301.

4500

Financial Management I (QRA)

is designed to introduce the student to the role of financial management in business, financial analysis techniques, working capital management, and long-term and short-term financing.

Prerequisites: Business 1101, Statistics 2500, and Economics 2010.

Note:

Credit may not be obtained for both Business 4500 and the former 4110.

5301

Organizational Theory

focuses on the organization, its environment, and its subsystems. From providing a basic appreciation of the role and practice of research in organizations, study extends to measures of organizational effectiveness, determinants of structure and design, power and politics, intergroup conflicts and conflict resolution, and organizational development and change.

Prerequisite: Business 2301.

Note:

Credit may not be obtained for both Business 5301 and the former 5300.

7000

Organizational Strategy (W)

emphasises the concepts of business and organizational strategy, and the formulation and implementation of strategy. These will be discussed from a senior management perspective and as the result of senior management decision-making. The student is expected to develop a facility in the strategic analysis of business and other types of organizations, and in strategy formulation and implementation. Theoretical concepts will be discussed and will be explored through case analysis.

Prerequisites: Business 2101, 2201, 3320, 3401, 3700, 4000, 4320, 4500, and 5301 or permission of the Chair of Business at SWGC

7010

Business and Society (W)

examines the inter-relationships among business, government, society and the environment. Topics include: the social-economic business system, business ideologies, social responsibilities of business, business ethics, stakeholder and issues management, and selected current issues in business.

Prerequisite: Term 7 standing or permission of the Chair of Business at SWGC

7025

Management Decision Making (W)

is a case-based course that takes a critical look at the decision-making process and examines the complexities of the business environment that affect both the effectiveness and efficiency of decision making, including environmental uncertainty, and competing stakeholder interests. Through case analysis, students will have an opportunity to evaluate and practice both qualitative and quantitative managerial decision making skills as they apply to areas such as marketing, human resources, production and operations, and business planning. Topics to be covered may include: decision theory, evaluating risk and uncertainty, game theory, and creative problem solving.

Prerequisite: Business 2401; restricted to BBA students who have completed at least 75 credit hours

Note:

Credit may be obtained for only one of Business 7025, Business 4401 and the former Business 3400. Business 7025 can not be used to satisfy the requirement of Business 4401 in any program.

11.4.2 Business Electives

Notes:

  1. All existing business courses at Memorial University of Newfoundland that are not included in the SWGC BBA core will be considered business electives.

  2. When selecting electives, students must ensure that they satisfy requirements for one of the three concentrations under The Curriculum, 4..

2201

Marketing Applications

applies the principles learned in Business 1201 in a variety of contexts and organizations. Students gain an appreciation for the application of marketing principles in specialist application areas such as: marketing for services, not-for-profit and public sector organizations, and in an international context. In addition, an overview and appraisal of the marketing function and of marketing performance is addressed through the marketing planning process.

Prerequisite: Business 1201.

Note:

Credit may not be obtained for both Business 2201 and the former 3200.

2808

Business Ethics (W)

examines the implications of business conduct using ethics as a framework, and will provide the tools to anticipate, critically analyze, appropriately respond to, and provide personal and professional leadership regarding critical ethical issues that will arise both during professional and personal careers.

3101

Accounting Applications

continues the study of accounting on a more in-depth and detailed basis. Building on the theory and concepts of Business 1101 and 2101, Business 3101 will emphasize the procedures and techniques required for the preparation and presentation of accounting information and general purposes financial statements.

Prerequisites: Business 1101.

Note:

Credit may be obtained for only one of Business 3101, the former 3100, or the former 2100.

3320

Introduction to Labour Relations

provides an introduction to the field of industrial and labour relations in Canada, with primary emphasis on the labour-management relationship. Students will be introduced to the basic elements of an industrial relations system, including the participants, their roles and relationships, the social, economic, legal and political environment in which the participants interact, and the process and outcomes of collective bargaining. Students may be exposed to various role playing exercises that are applicable to a career in industrial and labour relations.

3700

Information Systems

provides an introduction to information systems to support operations and management. Topics include: an overview of information systems technology; data management; systems development approaches; and managing the information systems function.

Prerequisites: Computer Science 2801 (or equivalent computer literacy course) and Term 3 standing.

Notes:

  1. Credit may not be obtained for both Business 3700 and the former 6300.

  2. Credit may not be obtained for both Business 3700 and 3701.

4010

Government Policy and Economic Development

examines the integration of Government policy, scientific understanding, local knowledge and social and economic principles for sustainable economic development. Students will explore experiences with various institutions, regulations and policy instruments in dealing with economic development, both theoretically and in a number of case studies.

Prerequisites: Business 1000, Economics 2010 and Economics 2020

4020

Research and Economic Analysis

will examine the interpretation and analysis of research tools and methods commonly utilized in assessing the impact of economic development in the context of local government, business, social and cultural, and institutional environments.

Prerequisites: Business 2401, Business 4500, Economics 2010, and Economics 2020

4401

Management Science

is an introduction to the analysis, structuring, and model formulation of quantitative business problems, and to the methods for solving these models. Topics include the management science paradigm, payoff matrices, sensitivity analysis of solutions, decision trees, imperfect information, utility theory, Markov chains, formulation of simple linear optimization models, and other topics at the discretion of the instructor; where applicable, available software will be used.

Prerequisite: Business 2401

Note:

Credit may not be obtained for both Business 4401 and the former 3400.

5000

Business Law II

is designed to show the student how principles of Law are applied to four areas of Business. The areas dealt with in this course are accounting/finance, marketing, personnel and production.

Prerequisite: Business 4000

5010

International Development

addresses present critical issues in international development such as sources of national and international economic development, causes of poverty, the role of international trade and financial aid, foreign debt problems, the role of the government and its policies, and globalization. Through lectures, class discussions and project writing it aims to develop the students’ knowledge of different theories of development and their ability to identify and analyze the major economic problems, as well as to think critically and to find solutions.

Prerequisites: Economics 2010, Economics 2020, Mathematics 1000, and Statistics 2500

5160

Cost Accounting

deals with the use of accounting data for decision making. Topics covered include: cost estimation, pricing, joint costs, advanced variance analysis, total quality management, just-in-time, decentralization, transfer pricing, performance evaluations, activity based accounting, and backflush costing.

Prerequisites: either the former Business 3100 and 4100, or 2101

Note:

Credit may not be obtained for both Business 5160 or the former 7100.

5200

Consumer Behaviour

deals with concepts related to factors which influence the purchase and consumption behaviour of individuals including culture, social class, reference groups, perception, learning, motivation, personality and lifestyle. The unique aspects of groups and organizational buyers will also be examined.

Prerequisite: Business 2201 or the former 3200.

5401

Linear Optimization and Extensions I: Applications

is an extension of Business 4401 to more complex linear optimization models, and models which are extensions of this of the ideas of formulation. Emphasis will be on formulation and computer-based sensitivity analysis, applications to other fields of business, cases in linear optimization and related fields.

Prerequisite: Business 4401

Note:

Credit may not be obtained for both Business 5401 and the former 4400.

5402

Linear Optimization and Extensions II: Algorithms

include the simplex and revised simplex algorithms, sensitivity analysis and duality, goal optimization, advanced formulation of 0/1 models, branch and bound algorithm, network models: assignment, transportation, transshipment, shortest path, critical path, minimal spanning tree, and maximal flow.

Prerequisite: Business 4401

Note:

Credit may not be obtained for both Business 5402 and the former 4400.

5500

Financial Management II

is an extension of Business 4500. Capital investment decision-making using discounted cash flow methodology; investments under certainty; financial structure and leverage; analysis of money and capital markets; further examination of long-term external financing.

Prerequisite: Either the former Business 4110 or 4500.

Note:

This course was formerly Business 7140 and Business 5140. Credit may be obtained for only one of Business 5500, the former 7140, and the former 5140.

5530

Public Finance

recognizes the large role played by government in our society. Sources and uses of government funds at the federal, provincial and local levels will be covered. Intergovernmental fiscal problems will be examined with special emphasis on various incentive programs available to business from the three levels of government.

Prerequisites: Economics 2010 and 2020.

Note:

Credit may not be obtained for both Business 5530 and the former 5100.

5600

New Venture Creation

covers the business creation process from the idea conception stage to the launch stage. Students learn how to search for, screen and evaluate opportunities, and to plan and assemble the required resources, including the preparation of an actual business plan. Alternatives to new venture creation, such as purchasing an existing business and purchasing a franchise, are also explored. Extensive group work is required.

Prerequisites: Business 1101, 1600, and 2201.

Note:

This course was formerly Business 5030 and 7030. Credit may be obtained for only one of Business 5600, the former 7030 and the former 5030.

5700

Information Systems Analysis and Design

provides students with the skills to identify business problems which may be solved using information technology, determine requirements for information systems (IS) solutions, and develop detailed designs which form the basis for implementing systems. Topics may include: role of the user in systems development, systems development life cycle, requirements analysis and conceptual modelling, structured analysis and design, and trends in systems development methodologies. The importance of CASE tools in modern systems development will be emphasized through hands-on exercises.

Prerequisite: Business 3700.

5701

Information Systems Development

focuses on issues related to the implementation of information systems. Particular attention will be paid to the requirements of transaction processing and management reporting systems. Topics may include: transition from design to implementation, software construction, testing, documentation, training, conversion, and evaluation.

Prerequisites: Business 3700 and Computer Science 2710.

6000-6029 (Excluding 6001, 6008, 6009, 6010 and 6022)

Special Topics

has a range of special topics.

6010

Strategic Management of Technology and Innovation

is designed to explore the strategic management of technology and innovation for improving competitiveness and for business development. This will include market-strategy-technology connections, and technical innovation/new product development processes. Technology and technical innovation are viewed as fundamental to strategic competitiveness and business development as important elements of the management of strategic change in the business firm. In approaching technical innovation as strategic implementation, business environmental, organizational capability, human resources and management factors will be discussed.

Prerequisites: Business 2101, 2201, 3320, 3401, 3700, 4320, 4500, and 5301.

6040

International Business Law

develops the skills a business student must have in understanding the laws and regulations that exist and relate to international business decision making. The course will equip students with a knowledge and understanding of laws and regulations that currently prevail in international business operations.

Prerequisite: Business 4000.

6100

Intermediate Accounting I

continues the study of financial accounting by focusing on specific topics such as current assets, long-term investments, capital assets, intangibles, current liabilities, and long-term liabilities. Emerging issues in accounting will also be covered.

Prerequisite: Either the former Business 3100 or 3101.

6110

Intermediate Accounting II

is designed to integrate the principles, concepts and skills acquired in previous accounting courses and to enhance the student's analytical and decision-making capabilities. The course will focus on specific topics related to deferred taxes, pension liabilities, shareholders' equity, and financial statement presentation. The skills acquired in earlier courses will be integrated for purposes of interpreting and analyzing financial information.

Prerequisite: Either the former Business 3100 or 3101.

6120

Taxation I

is a determination of income tax liability of individuals and corporations, and a survey of sales taxes.

Prerequisite: Business 1101 or the former 3100, and 4000.

6130

Auditing

introduces the student to the practice of auditing and to stress the auditor's decision-making process when determining the nature and amount of evidence the auditor should accumulate. Specific topics to be covered include the auditor's legal liability, materiality, internal control, transaction cycles, and audit of information processed through electronic data processing systems.

Prerequisite: Either Business 6100 or 6110.

6200

Marketing Research

is designed to acquaint the student with the use of marketing research as an aid to management. This is a comprehensive survey of the scope and methods of marketing research.

Prerequisites: Business 2201 or the former 3200, and Statistics 2501 or equivalent.

6210

Advertising Management

provide a theoretical background on the nature, role and principles of advertising; and to develop analytical and decision-making skills in planning, executing, evaluating and controlling advertising campaigns. Areas to be examined include: social, ethical, legal, and economic considerations; market and customer analysis; advertising objectives; advertising budgets; creative strategy; media strategy; sales promotion and advertising; campaign management and retail advertising.

Prerequisite: Business 2201 or the former 3200.

6220

Professional Selling and Sales Management

focuses on professional selling skills and the selling process, as it is important to understand them to manage a sales force effectively. The sales management component will focus on sales forecasting; planning and budgeting; sales force organization; recruiting, selecting, training, motivating, and compensating salespeople; and evaluating and controlling the sales force and individual salespeople.

Prerequisite: Business 2201 or the former 3200.

6230

Services Marketing

is intended to examine the marketing of services and the role of services in supporting the marketing of tangible products. The distinction between the marketing of tangibles and intangibles will be stressed. The course will identify and examine the distinct issues which are encountered in the marketing of services and will explore appropriate strategies for implementing services marketing programs, primarily in services organizations, including health care, transportation, telecommunications, education, etc. Specifically, the course will examine in detail the role of people in delivering services, the importance of service quality as a strategic differentiating tool, and the importance of collaboration between marketing and human resources management in the delivery of services.

Prerequisite: Business 2201 or the former 3200.

6301

New Directions in Organizational Behaviour

provides an opportunity for students to explore and to develop their interests in topics in a dynamic field. Topics will be selected according to current emphases in the organizational behaviour literature.

Prerequisites: Business 2301 and 5301.

6310

Advanced Personnel and Human Resource Management

reinforces the applied aspects of theory covered in Business 4320 by examining approaches to (a) the avoidance of lawsuits, arbitration and performance-related problems which could result from the lack of both due process and effective policies and procedures, and (b) processes for the management of contemporary issues in Human Resource Management. Topics include problem solving in the areas of promotion policy, performance appraisal, test validation, training and development, compensation, job evaluation and pay equity, wrongful dismissal, occupational health and safety, absenteeism, substance abuse and AIDS. Students will examine cases and other material involving worker-management conflict in the above areas and seek to relate these to the legal, ethical and behaviourial foundations of Human Resource Management in both unionized and non-unionized settings.

Prerequisites: Business 4320.

6311

International Human Resources Management

develops the skills a business student must have in understanding the processes and practices of international human resource management (IHRM) for a successful managerial career. The course will equip students with a solid knowledge and understanding of human resource functions and practices that currently prevail in global/international business operations.

Prerequisites: Business 4320

6312

Employee Recruitment and Selection

is a critical factor in creating high performance work systems. This course examines the role of selection in HRM, legal issues, measurement, selection criteria, job competencies, testing, and interviewing, and making the employment decision.

Prerequisite: Business 4320.

Note:

Credit may not be obtained for both Business 6312 and the former 6022.

6320

Advanced Labour Relations

provides advanced level treatment of the field of industrial and labour relations in Canada, with primary emphasis on the labour-management relationship. Emphasis is placed on understanding recent problems/issues in industrial and labour relations and the range of options available for resolving these same problems. Topics examined may include: industrial relations theory; labour law reform; union growth and structure; management strategy; the role of third parties; workplace innovations; alternative dispute resolution mechanisms; union impact; public sector labour relations; comparative industrial relations; etc. Students may be exposed to various role playing exercises that are applicable to a career in industrial and labour relations.

Prerequisite: Business 3320.

6500

Family Business, Franchising, and Buying an Enterprise (W)

examines various forms of business ventures and the recognition and treatment of associated risks. Emphasis is on the critical importance of the entrepreneur, the demands and the risks faced as well as the rewards and satisfactions to be expected from family-run business, franchising, and enterprise takeover.

Prerequisites: Business 1101, Business 1600, and Business 2201

6510

Investments

is a study of investment securities, risks, markets and mechanics; an appraisal of the economy, the industry and the firm; and portfolio management for personal and institutional investments.

Prerequisite: Either the former Business 4110 or 4500

Note:

Credit may not be obtained for both Business 6510 and the former 6140.

6550

International Finance

examines the additional risks and profitable opportunities that arise for the firm when it extends its operations into international markets. Specific topics will include the determination of exchange rates, the international monetary system, balance of payments, the foreign exchange market, international money and capital markets, the parity conditions, accounting exposure, economic exposure, transactions exposure, political risk, and global financing. Knowledge of these topic areas will give further understanding with respect to operating within the constraints of the international marketplace.

Prerequisite: Either Business 4500 or the former 4110.

Note:

This course has been offered as the special topics course Business 6008. Consequently, credit may not be obtained for both the former Business 6008 and the former 6500.

6600

Managing Growth in the Small Firm

is designed to introduce the student to the challenges and opportunities of managing small growing businesses. The focus will be on functional issues and solutions within the context of growth oriented small firms. In addition, the course will explore strategic planning in the owner-managed business and strategies for growth and expansion. Extensive use will be made of cases and examples from Atlantic Canada.

Prerequisite: Business 5600.

Note:

Credit may not be obtained for both Business 6600 and the former 6030.

6610

Small Enterprise and Regional Development

explores the potential and constraints on efforts to foster small enterprise formation and expansion as a means to promote regional economic development. It critically examines government initiatives to promote small business as the panacea for depressed regional economies, and reviews changes in the global economy and the organization of production which may enhance small business competitiveness. Both Canadian and international cases are studied, with theoretical and empirical findings related to the Newfoundland context.

Note:

This course was formerly Business 7031 and 6009. Credit may be obtained for only one of Business 6610, the former 6009 and the former 7031.

6700

Data Management

is based on the premise that data is a valuable resource which needs to be managed effectively to provide accurate, complete, timely, relevant, and accessible information to support decision making. Topics may include: enterprise data modelling, logical database design, database management systems, query languages, transaction management and concurrent access, and security.

Prerequisite: Business 3700 or the former 6300.

6701

Information Technology Management

examines issues of managing information systems and technology. Topics may include: success and failure in IS implementation, IS planning, economics of IS, telecommunications and network management, and legal and ethical issues.

Prerequisite: Business 3700 or the former 6300.

6800

Current Topics in Rural and Economic Development

focuses on case studies of rewards and challenges inherent in rural economic development. Potential areas of consideration would include economic, environmental, political, and socio-cultural impacts of economic development.

Prerequisite: Restricted to students who have completed at least 60 credit hours

7050

Seminar in Business Administration

includes current topics in contemporary business thinking will be examined and evaluated in a seminar format. Seminars will be presented by faculty, students, and guest speakers.

Prerequisite: Restricted to BBA students who have completed at least 90 credit hours, or students who have permission of the Chair of Business.

7110

Accounting Theory

deals with the theoretical issues of specific topics such as the accounting standard setting process, the Canadian conceptual framework, assets, liabilities, revenues, expenses, not-for-profit organizations, related party transactions, and financial statement presentation and disclosure. Considerable emphasis will be given to emerging issues.

Prerequisites: Business 6100, 6110, 6120, and 6130.

7120

Advanced Financial Accounting

covers specific topics such as long-term investments, consolidated financial statements, joint ventures, segmented financial information, foreign exchange transactions, and fund accounting.

Prerequisites: Business 6100 and 6110.

7150

Taxation II

is designed to provide a detailed and comprehensive analysis of income taxation as well as sales taxation and customs duties and excise taxes. Information relating to the use of trusts, partnerships, and joint ventures will be included, as well as the use of various tax shelters and international tax implications in business planning. The concentration will be on how tax planning for both individuals and corporations can be a significant element in the regular decision-making process, especially for the private corporation.

Prerequisite: Business 6120.

7160

Advanced Topics in Managerial Accounting

introduces the student to an indepth study of advanced qualitative and quantitative methodology available to the managerial accountant. The application of mathematical models and behavioural theories to realistic challenges faced by various fiscal entities will be stressed. Class instruction will include the use of cases and rely heavily on a multidisciplinary approach towards solving the unstructured problem.

Prerequisite: Business 5160.

7210

Retailing Management

provides an integrative examination of the activities involved in marketing goods and services directly to the ultimate consumer. Specifically, the following areas will be examined within a managerial framework: the evolution of retailing; retailing within the marketing channel; market analysis and planning; shopping behaviour; image and retail advertising; trading area and site analysis; store layout; shelf space utilization; merchandising; and the future prospects for retailing.

Prerequisite: Business 2201 or the former 3200.

7230

Marketing Management

is designed to integrate the principles, concepts and skills acquired in previous marketing courses and to enhance the student's analytical and decision-making capabilities with regard to developing marketing strategies. The course will focus on: market analysis, marketing planning, the strategic decisions to be made within the framework of the marketing mix (product, price, promotion, and distribution); and the control systems related to the marketing program. The use of market research and knowledge from other functional areas of the organization (accounting, finance, economics, etc.) will be considered throughout the course.

Prerequisites: Business 5200 and 6200.

7240

International Marketing

provides an understanding of the effects that the international dimension has upon the strategies and management of the marketing efforts of the firm. In particular, the student is introduced to the analysis techniques of the various environments that constitute a country analysis. Entry strategies are discussed with an emphasis upon the export process. Finally, the standardization/adaptation question is discussed in the context of each element of the marketing mix.

Prerequisite: Business 2201 or the former 3200.

Note:

Credit may not be obtained for both Business 7240 and the former 6001.

7250

Business and Industrial Marketing

presents a comprehensive view of business markets, including industrial, institutional, and government markets. There is a balanced focus on strategy development and implementation. Particular attention is given to organizational buying behaviour, relationship management, global competitiveness, and the marketing of new high technology products and services.

Prerequisite: Business 2201 or the former 3200.

Note:

Credit may not be obtained for both Business 7250 and the former 7220.

7302

International Business

is designed to introduce students to the issues of international business: these are the processes of cultural confrontation and compromise; the problems of competitive sovereignty involving multinational corporations and the governments of host societies; the organization, structure, operation and control of diverse international businesses; and, finally, the role of multinational enterprise as a catalyst in economic development and resource employment, in particular, the North-South context. The relevance of international business as an area of study to the Canadian economy is discussed. The course is both conceptual and empirical in content.

7310

Seminar in Human Resource Management

seeks to integrate policies, procedures and methods covered in B6310 with other functional areas which impact upon the management of Human Resource Systems. Stakeholder assumptions about: work-force characteristics; management philosophy; business strategy; labour markets; laws and society; task technology and unions will be examined via a combination of cases, readings, research, peer discussion and dialogue with guest speakers.

Prerequisite: Business 6310.

7320

Collective Agreement Administration and Arbitration

provides advanced coverage of the substantive and procedural rights of employers, unions and employees under collective agreements, and the means by which disputes over these rights are resolved through the grievance arbitration process. Topics examined include: the legal framework and place of grievance arbitration in the industrial relations system; the nature and scope of the arbitrator's role; preparation for and conduct of arbitration hearings; arbitral jurisprudence; alternative dispute resolution processes; and the development of a sound labour relations climate. Students will undertake extensive reviews of labour arbitration cases and will examine the impact of jurisprudence on the philosophy and practice of management in the private and public sectors. Students may be exposed to various role playing exercises that are applicable to a career in industrial and labour relations.

Prerequisite: Business 6320.

7321

Dispute Settlement in Labour Relations

provides advanced level study of conflict in industrial relations, its determinants, the various institutional procedures used to deal with it, and the effectiveness of these same procedures. Topics examined include: theories of industrial conflict; the legal framework; union and employer strategies; interest dispute resolution; the right to strike and alternatives to same; the role and effectiveness of alternative forms of voluntary and compulsory third party assistance; etc. Students may be exposed to various role playing exercises that are applicable to a career in industrial and labour relations.

Prerequisite: Business 6320.

7322

Labour Law

provides an overview of laws regulating the employment relationship in Canada, including the common law, general employment and collective bargaining laws, and the Charter of Rights and Freedoms. Emphasis is placed on the law of collective bargaining in the private sector, including the acquisition and termination of bargaining rights, unfair labour practices, the duty to bargain, industrial conflict and the administration of the collective agreement.

Prerequisite: Business 6320.

7500

Advanced Finance

examines advanced developments in finance. Several topics will be selected, researched and discussed. These topics shall vary as financial practices change.

Prerequisites: Business 5500 or the former 5140, and 6510 or the former 6140.

Note:

Credit may not be obtained for both Business 7500 and the former 7130.

7510

Options and Futures

is an extension of Business 6510 Investments which will introduce the student to the workings of the options and futures markets. Specific topics will include the institutional structure of the markets, option pricing, strategies such as straddles and spreads, hedging, spot/forward/futures markets, speculation, risk transference and market efficiency considerations.

Prerequisites: Business 6510 or the former 6140.

Note:

Credit may not be obtained for both Business 7510 and the former 7170.

7600

Current Topics in Entrepreneurship

endeavours to address recent research findings in various aspects of entrepreneurship. Students will have the opportunity to pursue issues in entrepreneurship development covering a wide range of topics using publications, journals and conference proceedings.

Prerequisite: Business 5600.

Note:

Credit may not be obtained for both Business 7600 and the former 7032.

7610

Regulatory and Taxation Issues for Small Business

is designed to provide students with a general knowledge base of the various tax and other regulatory issues that should be considered in starting a business. The role that tax plays in decision making will be examined as well as the types of corporate funding to establish a new business through government grants, conventional loans and tax credits as provided under the Income Tax Act. Alternative corporate structures will be examined as well as aspects of employee compensation and business valuations. Practical aspects of starting your own business, such as registration requirements, will also be examined.

Prerequisite: Business 1101 or the former 3100.

7700

Strategic Information Systems

examines the growing importance of information systems in helping organizations to achieve and sustain a competitive advantage. Topics covered may include: frameworks for identifying strategic applications, the role of information systems in redesigning business processes, interorganizational systems, identifying and managing risks associated with SIS, supporting globalization, and strategic implications of emerging technologies.

Prerequisite: Business 6701.

7701

Current Topics in Information Systems

examines new developments and trends in information systems. The scope of the course includes: implications of emerging hardware and software technologies, emerging systems applications, and the state-of-the-art in IS management practice. Specific topics will change each year. Readings assigned from professional and academic journals will form the basis of class discussion.

Prerequisites: Business 5700, 6700, and 6701.