Writing Successful Proposals *ONLINE*

$990 +HST

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June 20, 2023 - June 21, 2023

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Learn the steps in proposal writing and understand the skills you need to create an effective pitch that best represents your winning project for any professional discipline.

Writing Successful Proposals guides participants through the process of building your case and selling your idea. A proposal is often an organization's first impression to a prospective client or funder. Whether you are responding to an RFP, applying for a grant, or submitting a proposal for your product or service, being able to prepare a solid proposal helps you stand out from the competition and increases your chance of success.

This practical, how-to course develops your ability to identify and employ the best-practices of proposal writing. On day one, you will learn the concepts and procedures to write a detailed proposal and on day two, you will put theory into practice by crafting and assessing a business proposal.

This course is designed for business owners, managers, sales professionals and non-profit employees who are responding to RFPs, applying for grants, or submitting sales proposals and want to stand out from the competition.

Key Learning Outcomes

  • Understand what should be included in a professional proposal
  • Enhance your ability to write a more compelling proposal
  • Learn how to produce polished proposals for a better chance to win the bid
  • Learn best practices in proposal development and presentation
  • Improve your employees' ability and confidence to contribute to organizational growth and success
  • Introduce techniques to enhance business proposals and generate wins
  • Tips, tools and techniques for creating winning proposals.

Course Endorsements & Partnerships

This course is accredited by the CPSA Institute as providing 7 hours of pre-requisite education toward the Certified Sales Associate designation, the first level of the Graduated Certification Framework. Learn more about the CPSA Institute professional designations here.

IABC Logos

This course qualifies as credits toward the International Association of Business Communicators' (IABC) professional certifications.

When applying to sit for either the exam for Communications Management Professional (CMP)(R) or Strategic Communication Management Professional (SCMP)(R) or to apply for recertification, Gardiner Centre courses can be an integral part of your application package.

This course qualifies for Professional Development Units (PDUs) as defined by the Project Management Institute (PMI).

Each course has a specific qualifying factor for PDUs. See the table below for a specific PDU breakdown for this Gardiner Center program.

To learn more about PDUs and how to apply these credits to your active credential please see www.pmi.org.

Talent Triangle Allocations

Qualifying PDU Hours

Ways of Working


Power Skills


Business Acumen




Continuing Education Contact Hours: 14

Participant Feedback

-"This seminar helped me break down a daunting process into smaller, more managable pieces. Lessons learned will be easy to incorporate into my proposal writing going forward."

-"Martha was a fantastic instructor- very informative, organized, and knowledgable on the subject. I would recommend this training to others."


Martha Muzychka, ABC

Martha Muzychka is an award-winning, experienced communicator and policy researcher with more than 30 years of experience. Operating as Praxis Communications since 2005, Martha brings together a unique community perspective with a firm foundation in strategic communications principles. Her clients are many and varied, including large and small organizations in Newfoundland and Labrador and across Canada from the government, non-profit, community, and private sectors.

A graduate of Memorial University and Carleton University, Martha has demonstrated strengths in communications, qualitative research, policy analysis, consultation processes, reputation and crisis management, and writing. In her work, Martha explores new and creative approaches for communicating and engaging with target audiences by bringing together a unique community perspective with a firm foundation in strategic communications principles.

A popular workshop leader and presenter, Martha has extensive experience in public speaking, workshop development and presentation, and group facilitation. As well as creating custom training for clients, Martha is a licensed trainer for McLuhan-Davies Communication training products for Newfoundland and Labrador.  She has taught at the Gardiner Centre since 2013 including programs in media relations, technical writing, proposal writing, and public speaking.

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