Professional Development Information
Develop a Compelling Business Case to Achieve Buy-In
Learn the key steps in developing a business case and how to communicate it to key stakeholders to win support of a new project or initiative.
Managers at all levels create business cases to gain support for new organizational decisions, to initiate action, or to obtain resources for an initiative. A business case answers the question what happens if we take this course of action and is often presented as a well written document or short presentation. It lays out the rationale for new strategic opportunities. Participants will learn how to assess the opportunity and risks, build the financial case, create the implementation action plan, and communicate the overall rationale for the new course of action to stakeholders.
- Identifying and qualifying opportunities into business cases
- Assessing the opportunity and the alternatives
- Strategic questions to consider
- Analyzing the risks
- Developing strong supporting budgets and methodology
- Managing stakeholders
- Implementing the action plan
- Communicating your case
Continuing Education Contact Hours: 7
- Learn to prepare clear and concise business cases
- Understand the elements of a successful business case
- Gain skills to help you influence business decisions
- Learn how to gain commitment of key business resources
- Learn to assess the opportunity and identify impediments
- Understand how to estimate cost and benefits
- Introduce strategies to help ensure investment decisions offer value for the money
- Understand the financial and business consequences of organization initiatives
- Encourage focus on long term planning and success of the organization
- Know how to gain management and stakeholder support for initiatives
- Deploy strategies to support sound financial and human resource management
Who Should Attend
Managers, consultants, directors, business analysts, project managers and professionals who develop business cases to justify and get support of business initiatives.
Dr. Tom Cooper is an Associate Professor at the Faculty of Business Administration, Memorial University.
As a facilitator and consultant, Tom has worked extensively with most of the major private sector employers in Newfoundland and Labrador including mining, technology, forestry, fisheries as well as oil and gas. He has also done extensive work with small and emerging businesses throughout the province and Atlantic Canada. Tom was recognized for his efforts with small and emerging businesses by being a two-time national finalist for mentor of the year through BDC/Futurpreneur. Tom has also worked with all levels of government in the province and sits on a number of private sector and not-for-profit boards.
Prior to taking his position at Memorial, Tom was a Senior Manager in PwCs consulting practice in London, United Kingdom for seven years. At PwC he worked with major international companies in the area of process improvement, governance, and risk. Tom holds a Ph.D. in Business from the University of Warwick, United Kingdom and undergraduate degrees from Memorial University. He is also a Certified Management Consultant.