United Way's priorities

United Way's objective is simple: by utilizing a large community of volunteers, United Way aims to efficiently raise a significant amount of money and direct it to charities focused on six main areas of priority:

Opportunities for Children and Youth - Focusing on building a community in which children and youth flourish and reach their full potential, increasing access to opportunities.
Individual Health and Well-Being - Providing support, referrals and rehabilitation services to help those with physical, mental or emotional disabilities, as well as their families and loved ones.
Services for Seniors - Providing programs that allow seniors to live with dignity, enable them to enhance their quality of life where desirable and to continue to live independently in the community.
Intervention and Support - Providing programs that provide counselling, crisis intervention, safety from violence and other emergency programs.
Social and Economic Enhancement - Providing shelter and/or rehabilitation for those who are in need of financial or emotional assistance, to enable the vulnerable and hard-to-serve individuals to integrate into the community.
Community Support Services - Providing resources, referrals and centralized service to recruit and provide educational opportunities for volunteers, to share information and to research trends and needs in our communities.