Response to Graduate Students' News Release

• Memorial University’s place in the world, as the university of Newfoundland and Labrador, will be referenced in all the materials and advertisements that are prepared as part of the marketing initiative. The university has no intentions of eschewing connections with Newfoundland and Labrador.  As Newfoundlanders and Labradorians, we share in the pride of our location.

• The familiar university word mark or logo, with the coat of arms and full name, will continue to be used for a variety of purposes, mostly ceremonial and official (e.g. on degree certificates).

• Serving the needs of Newfoundland and Labrador is a primary mandate that continues to drive this university and its people. The branding initiative, which includes the introduction of the new logo and still-to-come marketing and advertising initiatives, does not in any way change the mandate of Memorial University to foster the social, economic and cultural development of Newfoundland and Labrador.  

• The branding initiative, and the $165,000 spent on it, has been a multi-year consultative process involving a broad cross-section of hundreds of faculty, students, staff, alumni and others who share an abiding interest in Memorial University.  The development of the new logo is but one small result of that process. More information on the marketing and branding efforts is available on our website at www.mun.ca/marcomm/brand.