Marketing and communications work rewarded
By Mandy Cook
Memorial University has racked up eight awards for the impact and effectiveness of its communications and marketing initiatives and staff during the past year.
"This superb performance by Memorial's marketing and communications professionals is a testament to the creative talent we have in-house at our university," said Dr. Gary Kachanoski, president and vice-chancellor. "Thanks to their ingenious visual and narrative storytelling in our publications and branding initiatives, the great work of Memorial's faculty and staff is being expressed and heard around the world."
The Council for the Advancement and Support of Education (CASE) recently awarded Memorial a grand gold, gold and two bronze awards in its international Circle of Excellence Awards program. CASE is the Washington, D.C.-based organization that represents communications, alumni, fundraising and marketing professionals working at universities and colleges globally, including the top universities in the world such as Harvard, Oxford and many Canadian universities, among thousands of others.
Memorial University was awarded an overall category grand gold award in Fundraising Publications for Dare To: The Campaign for Memorial University; a gold award in the Institutional Relations Publications: President's Reports and Annual Reports category and a bronze award in the Excellence in Design: Multi-page Publications/Folders category for Great Minds Think Differently: President's Report Highlights 2011; and a second bronze award in the Individual Photographs category for photographer David Howells' image of Placentia Bay fisherman Ken King in Dare To: The Campaign for Memorial University. Memorial was one of seven Canadian universities, McGill, Wilfrid Laurier and Waterloo among them, to pick up awards in this international competition.
Nationally, the Canadian Council for the Advancement of Education (CCAE) recently honoured Memorial's marketing and communications work with a gold and two silver awards in its 2012 Prix d'excellence awards. CCAE is the association of educational advancement professionals in Canada. Its members work in advancement services, alumni relations, communications and marketing, enrolment management, fundraising, government relations, public affairs and other institutional advancement disciplines at colleges and universities in Canada. The awards were presented at CCAE's annual conference held in Toronto, Ont., earlier this month.
A Zagger's Guide to Memorial University was recognized by CCAE with a gold award in the Best Student Recruitment Viewbook category; a silver award was accorded to the Google Search and Content Network Advertising Campaign 2010-11 in the Best Student Recruitment Initiative category; and Great Minds Think Differently: President's Report Highlights 2011 received a silver award.
As well, Jessica Fisher, events specialist with the Division of Marketing and Communications, was named the recipient of one of only two CCAE 2012 Rising Star awards. The national award recognizes an individual who has demonstrated early success as an advancement leader and who has demonstrated professional and volunteer contributions that indicate a strong commitment to educational advancement in Canada. The award comes with a $2,000 scholarship to fund a professional development opportunity for the award winner.
Early elements of Ms. Fisher's career were directly related to her understanding of and commitment to the student experience at Memorial. Some of her accomplishments include spearheading the creation of an information fair for graduating students called Grad Street Festival; playing an instrumental part in streamlining the convocation ticket and academic dress process at Memorial; and recreating and refreshing the MUNdays spirit week program to attract a record number of attendees, all the while engaging all three Memorial University campuses in the event.
"These peer-adjudicated awards are recognition that Memorial's marketing and communications projects are meeting the highest professional standards in terms of creative quality and effectiveness, and that's very gratifying," said Victoria Collins, executive director of marketing and communications at Memorial. "A large part of the credit for this success goes to our internal clients, as we call them – these university leaders have consistently demonstrated that they support taking unique approaches in tackling marketing and communications challenges."