Three students win big by ‘living the dream’
Business students, from left, Adam Puddicombe, Karan Nijhawan and Kevin Gallant placed second in the national Nestea Recruit Campus Challenge..
By Meaghan Whelan
Three business students proved their fresh thinking and social media smarts in a national competition sponsored by Coca-Cola. Kevin Gallant, Karan Nijhawan and Adam Puddicombe placed second in the Nestea Recruit Campus Challenge, modeled after the television show The Apprentice.
Posters around the business building asking “are you a leader” piqued the interest of the three students, so they formed Team DynOmite and won the first round of competition, earning them a trip to Toronto.
While there, the team participated in orientation and training and met with executives. The final round of competition involved recording an anthem for Nestea and promoting it via social media. Team DynOmite’s video Living the Dream racked up more than 2,600 YouTube hits and their Facebook page has 1,400 fans.
Kevin Gallant, bachelor of commerce (co-op) student, said that going into the competition, they had no idea they would learn so much.
“The challenges involved many different aspects of marketing and promotion, such as social media, event planning, POS design and sales promotion, and were a fantastic practical learning experience,” he explained.
Mr. Gallant said one of the key benefits of participating in the competition was the opportunity to network.
“We developed a good rapport with the judges and got to meet a lot of people in Toronto,” he said. “I was offered a work term with Inventa, the marketing agency that ran the competition, and Karan was offered an internship.”
Teams from six universities across Canada participated in various marketing and promotion challenges to promote Coca-Cola’s Nestea product. The winning team, from University of British Columbia, won a year’s tuition and a four-month work term with Coca-Cola.
The group’s winning video can be seen online, www.youtube.com/watch?v=IWjwIiF3HHA or on Facebook, www.facebook.com/areyoufresh.