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Memorial dominates national awards ceremony

Team Memorial shows off the hardware from the recent CCAE awards ceremony. Clockwise, from top left, Frank Lockington, president of CCAE; Ivan Muzychka, Peter Morris, Jeff Hulan and Cindy Smith, from Marketing and Communications; Peggy Miller, DELT; Jo-Anne Philpott, Grenfell College; Debbie Connors, Medicine; Lynn Cadigan and Jennifer O’Neill, Alumni Affairs; and Victoria Collins, Marketing and Communications (centre)


By Mandy Cook

Memorial University is basking in the national spotlight after winning the most awards of any university in the Canadian Council for the Advancement of Education (CCAE) Prix d'excellence awards program. The program recognizes excellence in communications, marketing, alumni relations and fundraising. The awards were presented in Victoria, B.C., at the CCAE national conference.

Memorial received 12 awards, followed by McGill University which took 10 awards and McMaster University which garnered eight. A total of 48 institutions competed, submitting 400 individual entries.

“It is with great pride that I congratulate the teams in marketing and communications whose creative work has been recognized by the CCAE,” said Dr. Christopher Loomis, president and vice-chancellor pro tempore. “Striving for excellence is a natural part of what we do at Memorial University. Ranking first out of 48 Canadian universities in the number of CCAE Prix d’excellence awards received this year is a clear demonstration of that commitment to excellence.

“This an extraordinary achievement for which we are all very proud.”

Memorial received four gold awards, four silver and four bronze. A gold award was captured for the Best Ad Campaign category for This is the start of something BIG, a unique advertising and promotional campaign celebrating Memorial’s impressive growth in research funding over a five-year period.

Judges gave the 2009 Research Report: This is the start of something BIG a gold award in the Best Brochure category. The report was the centerpiece of the “Big” campaign, which trumpeted the news that Memorial was named number one in research growth among Canadian medical/doctoral universities from 2002-07.

Top honours were also bestowed upon Memorial for Best Program or Department Website for Literally: Graduate Student Recruitment Website. A microsite dedicated to the needs of potential graduate students, Literally is an intuitive resource enabling incoming students to fine tune their search for graduate programs. The Literally: Graduate Student Recruitment Campaign was also recognized with a silver award in the category Best Program – Student Recruitment.

And Memorial was singled out for a gold award for Best Program – Student Recruitment for the Rant Like Rick contest. The campaign challenged high school students to write and perform a rant-worthy video to nab a year’s worth of tuition.

In the Best Institutional Annual Report category, Memorial University Z to A: President’s Report 2009 received a silver award. The brochure is based on the theme that the university is comprised of individuals who “zag” instead of “zig,” or “intellectual adventurers.”

The 26 stories in the report are based on words that capture the Memorial experience, each beginning with a subsequent letter of the alphabet. Memorial University Z to A: President’s Report 2009 was also recognized with a bronze medal in the category Best Brochure.

A second silver award was awarded in the category of Best Flyer for Amazing Students. “Amazing” students are nominated by individuals who believe a student deserves recognition for their leadership skills, community involvement or university activities and demonstrates creativity in their coursework.

The university snagged another silver medal for Best Audio, Video or Multi-Media Presentation for Distance Education and Learning Technologies’ Wherever Radio Campaign 2009, as well. The campaign portrayed realistic yet humorous study locations where students could possibly find themselves hitting the books – like a bench at the gym or the backseat while carpooling.

Four bronze awards were handed out to Memorial during the event. The university took home a bronze in the category of Best Student Recruitment Viewbook for its domestic and international viewbooks. The booklets catalogue the essential information prospective students need to know about life at Memorial.

Another bronze was awarded for Best Alumni Program. The Affinity Dinner Program features events across the country, offering opportunities for professional development, networking and entertainment for Memorial alumni – a number that is now 70,000 strong. In the category of Best Poster, Memorial was awarded bronze for Let’s Talk Science: “For People Who Like”. The posters – which featured a fun play on words like pie/Pi and Adam/atom – were distributed to provincial schools as an outreach tool between students and Memorial’s science instructors.

CCAE is the professional association of educational advancement professionals in Canada. Its members work in advancement services, alumni relations, communications and marketing, enrolment management, fundraising, government relations, public affairs and other advancement disciplines.

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