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MarComm office gets peer approval

Memorial University of Newfoundland was honoured this month for its innovation and excellence in marketing and communications.

The Canadian Council for the Advancement of Education (CCAE) presented Memorial with four national 2008 prix d’excellence awards during the group’s conference in Kelowna, B.C., which was held June 7-10.

Memorial received a gold award in the best flyer category for the “The dog ate my application campaign,” a unique and original series which targeted mature learners, encouraging them to continue their post-secondary studies.

A silver award was garnered for best ad or ad campaign for the highly-successful “Rant like Rick,” initiative. Senior high school students were invited to create original video rants a la Rick Mercer for a grand prize of one-year’s free tuition.

CCAE also singled out Memorial in the best institutional annual report category. Become – President’s Report 2007 was presented with a bronze award. The report highlights the university’s major accomplishments over the past year through feature stories and profiles of students, alumni and faculty. It also includes highlights of some of the innovative research and other scholarly activities undertaken by Memorial scholars, and showcased Memorial’s contributions to the greater community.

CCAE also awarded Memorial a bronze award for best audio, video or multi-media presentation for its “Do your degree from anywhere,” radio campaign.

Also at the CCAE conference, recent Memorial graduate Sarah Stoodley was awarded a 2008 TD Meloche Monnex Fellowship which includes a $25,000 award.

CCAE is the professional association for educational advancement professionals in Canada.

Meanwhile, communicators at Memorial were recognized with two top awards at a ceremony in St. John’s on June 5.

The provincial chapter of the International Association of Business Communicators (IABC) presented its Pinnacle Award of Excellence to The Communicator, Memorial’s quarterly employee and pensioner newsletter. The publication is a production of Memorial’s Division of Marketing and Communications in partnership with the Department of Human Resources.

Memorial’s Distance Education and Learning Technologies unit, in partnership with Marketing and Communications, was honoured with a Pinnacle Award of Merit for the campaign “Do your degree from anywhere,” in the ad campaign category.

IABC is an international network of communications professionals. The organization provides a professional network of more than 15,000 business communication professionals in more than 70 countries.