An Award-Winning Year
Memorialís recruitment team (L-R): Steven Gardiner, Jennifer Roberts, Shona Perry-Maidment, Christopher Hibbs, Kristine Hamlyn, Roberta Dwyer and Sheila Devine. Missing: Denise Hooper, Margie Mate, Julie Green and Kathy Skinner-Osmond.
For Memorial University's Office of Student Recruitment and Division of Marketing and Communications 2004-05 was certainly a year to remember. Since May '04, the two units have been recognized with provincial, national and international awards for several recruitment initiatives.
Memorial's Come East, Go Further television commercial, a project lead by Kristine Hamlyn, communications co-ordinator, Office of Student Recruitment, and Joyce MacKinnon, manager, Image Services, Marketing and Communications, received several awards including a Pinnacle Award of Merit from the Newfoundland and Labrador Chapter of the International Association of Business Communicators (IABC), a bronze communications award from the Council for Advancement and Support of Education (CASE), District 1, and a bronze Circle of Excellence Award, recognized by CASE member institutions worldwide.
Memorial's most recent Viewbook, an initiative also led by Ms. Hamlyn in co-operation with several parties, including invaluable work from Marketing and Communications graphic artist Helen Houston and photographer Chris Hammond, was also recognized with two awards, bronze from the Canadian Council for the Advancement of Education (CCAE) and a Pinnacle Award of Merit from IABC, Newfoundland and Labrador Chapter.
"The mediums we use to promote Memorial are extremely important to recruitment. They allow us to reach our target audiences in a manner that is effective in creating a relationship with our university and highlighting the many strengths of Memorial," said Sheila Devine, director, Office of Student Recruitment. "It's wonderful when the creativity and hard work of so many people successfully shines through."
"This past year has been memorable, not only because of the awards we've received but because of the quality products we were able to produce as a team," said Ms. Hamlyn. "So many people have been a part of these initiatives, from administrative staff to deans and directors. It is invigorating when everyone comes together for the common goal of promoting the university in a quality and positive light. And it is great to have this recognized in the external community."
Ms. Hamlyn also accepted a personal award at the end of May at the CCAE national conference held in Banff, Alberta. Nominated by Ms. Devine and Victoria Collins, director, Marketing and Communications, Ms. Hamlyn was one of three individuals across the country to receive the CCAE's Rising Star Award. The Rising Star Award recognizes the achievement of new advancement professionals (with three to five years' experience) whose early success in the field augurs well for future leadership and accomplishment.