Office of the Registrar
Grenfell Campus (2012/2013)
10.4 Business

Enrolment in some Business courses is limited and first priority will be given to students registered in Grenfell Campus’s Business Administration programs and Memorial University of Newfoundland’s Faculty of Business Administration programs.

10.4.1 Core Program Course Descriptions


Introduction to Business in Society

introduces the basics of business and business corporations in society, in a real-world relevant manner. Particular attention is given to societal stakeholders and to corporations’ internal business processes and management functions. Major emphases include corporate social responsibilities and management ethics, and these are recurring themes in other topics such as technology, globalization and people in organizations. The course is a combination of textbook theory and guided learning activities and assignments based on finding and integrating real-world information.

CR: the former Business 2001


Principles of Accounting (QRA)

emphasize the concepts and issues of introductory financial accounting as they relate to the Canadian conceptual framework, and will also address the strengths and weaknesses of financial reporting at an introductory level. The student will be introduced to the accounting process and analysis of the balance sheet, income statement, and the statement of changes in financial position.

CR: the former Business 2100 and the former Business 3100


Introduction to Marketing Strategy


introduces students to the concepts, analyses, and activities that comprise marketing strategy and provides practice in assessing and solving strategic problems in marketing. The course is also a foundation for Business 2210 Introduction to Marketing Tactics and for advanced electives in marketing. Topics include: marketing strategy, environmental analysis, competitive analysis, customer behaviour, marketing research, segmentation, targeting, and positioning.

CR: the former Business 1201 or 2201 or 3200, Tourism Studies 2201

PR: Business 1000, Economics 2010, Economics 2020, English 1110 or 1021


Introduction to Entrepreneurship

is an introductory course designed to give students a broad understanding of the field of entrepreneurship and the role that entrepreneurship plays in society. Topics will include the nature and theories of entrepreneurship, the characteristics and behaviours of entrepreneurs, and the entrepreneurial process in small and large firms. Students will get to think and act in a creative manner, obtain exposure to local entrepreneurs, assess their potential for entrepreneurial careers and develop attitudes and skills that will be useful in any organization. The course is also useful for those who will be dealing with smaller firms in the context of larger organizations and for those who will be working for entrepreneurs.

PR: Business 1000, and English 1110 or 1021


Business Research and Writing


introduces students to research, writing, and reporting processes in business. Through ongoing, multi-stage evaluation, students learn the fundamentals of business research, including analytical thinking and proposal writing involving research using secondary sources. A key focus is the writing process, including grammar, punctuation, structure, flow, and format in common business communications media. Students also develop their oral presentation competence by presenting the results of their research. A highly interactive design encourages student practice and participation.

CR: Business 2000

PR: Business 1000, and English 1110 or 1021


Managerial Accounting (QRA)

provides an overview of the use of financial data for managerial decision making. The student will be introduced to basic budgeting and analysis techniques for both service-oriented and manufacturing businesses.

CR: the former Business 4100

PR: Business 1101


Introduction to Marketing Tactics


introduces students to the concepts, analyses, and activities that comprise marketing tactics and provides practice in making decisions about tactical problems in marketing. The course is also a foundation for advanced electives in marketing. Topics include: product management, pricing, marketing communications, channels of distribution, implementation, and budgeting.

CR: the former Business 1201 or 2201 or 3200, Tourism Studies 2201

PR: Business 1210, Mathematics 1000


Decision Modeling


provides an introduction to: spreadsheet modeling; linear optimization and the related topics of integer, assignment, and transportation models; and decision analysis including payoff matrices, decision trees, and Bayesian revision. All topics will be taught within the context of business applications.

CO: Statistics 2500

CR: the former Business 4401

PR: Mathematics 1000


Computing and Information Systems for Business

serves to introduce computer applications in document processing, spreadsheet and database management, and basic web design and technology. Students will also examine the role of information systems and their design and management in supporting business decision making, and ethical issues surrounding technology in the workplace.

CR: Computer Science 1600, Computer Science 2650, Computer Science 2801

LH: 3

PR: Business 1000

UL: cannot be used as a Business elective in programs offered by the Faculty of Business Administration


Organizational Behaviour


(formerly Business 2301 and 4300) focuses on the study of individual and group processes in formal organizations. The student is introduced to the nature of work, the systematic approach to the study of behaviour, organizational roles and socialization, motivation, leadership, communication, and group dynamics.

CR: the former Business 2301 and the former Business 4300

PR: English 1110 or 1021


Operations Management


teaches fundamental concepts, methods, tools, and techniques to understand, analyze, and effectively manage as well as improve operations in business organizations. The course covers operations competitiveness and strategy, productivity, forecasting, capacity planning, material requirements planning, waiting lines analysis, project management, inventory management, quality control and its improvement, and supply chain management.

CR: the former Business 5400

PR: Statistics 2500, and Business 2400 or the former Business 2401


Business Law I

is a course dealing with the law relating to certain aspects of business activity; includes introductory material on the nature of law and legal processes, together with a detailed study of certain aspects of the law of contract, examination of the general principles of the law of agency as they affect business operations; introduction to selected topics in company and partnership law.

CR: the former Business 3000


Strategic Management 1

introduces students to the strategic management approach. The course builds upon the knowledge and concepts developed in Business 1000 and prepares students for later business courses in their programs, especially Business 7000. Through experience and analysis in and of real or reality-based situations and issues, students will develop critical and integrative thinking and information literacy. Activity and action components of the strategic management process are the basis for student learning. The purpose of this course is to recognize the importance of situational analysis and strategy in the management process, including business functional and organizational integrative thinking, and decision-making regarding courses of action, resource allocation, and leadership.

CO: Business 4000 and Business 4330

PR: Business 1600, 2010, 2101, 2210, 2400, 3310, 3401


Human Resource Management

introduces the student to the design, operation and management of HRM processes, their evaluation, and their contribution to employee and organization effectiveness. The principal processes considered are staffing, development, employment relations, and compensation. Consideration of the influence of relevant organizational and external conditions on HRM is included. The course views the management of human resources as the joint responsibility of line and HRM managers.

PR: Business 3310 or the former Business 2301


Introduction to Labour Relations

(formerly Business 3320) provides an introduction to the field of industrial and labour relations in Canada, with primary emphasis on the labour-management relationship. Students will be introduced to the basic elements of an industrial relations system, including the participants, their roles and relationships, the social economic, legal and political environment in which the participants interact, and the process and outcomes of collective bargaining. Students may be exposed to various role playing exercises that are applicable to industrial and labour relations.

CR: the former Business 3320

PR: English 1021 or English 1110


Financial Management I (QRA)

is designed to introduce the student to the role of financial management in business, financial analysis techniques, working capital management, and long-term and short-term financing.

CR: the former Business 4110

PR: Business 1101, Economics 2010 and Statistics 2500


Organizational Theory

focuses on the organization, its environment, and its subsystems. From providing a basic appreciation of the role and practice of research in organizations, study extends to measures of organizational effectiveness, determinants of structure and design, power and politics, intergroup conflicts and conflict resolution, and organizational development and change.

CR: the former Business 5300

PR: Business 3310 or the former Business 2301


Strategic Management 2


emphasizes concepts of strategic management and strategy in various contexts and situations covering corporations and businesses, and other institutions or organizations and their purposeful activities. Through in-depth analysis of reality-based situations and strategic issues, students will develop their contextual and situational orientation, and further develop their applied, investigative critical thinking and information search skills. Further, students will be expected to develop an applied ability in the contextual and situational analysis of corporation/businesses and institutions/purposeful activities, and in corresponding strategy formulation and planning for strategy implementation. Students learning activities may be based on published simulation exercises, decision-making and group dynamics exercises, business simulation exercises, and information search projects. Learning outcomes also may include research and information search methodologies and information literacy, and good writing.

PR: Business 4050, 4320, 4500, and 5301


Business and Society (W)

examines the inter-relationships among business, government, society and the environment. Topics include: the social-economic business system, business ideologies, social responsibilities of business, business ethics, stakeholder and issues management, and selected current issues in business.

PR: restricted to Bachelor of Business Administration students who have completed at least 90 credit hours, or permission of the Chair of Business

AR = Attendance requirement; CH = Credit hours are 3 unless otherwise noted; CO = Co-requisite(s); CR = Credit can be retained for only one course from the set(s) consisting of the course being described and the course(s) listed; LC = Lecture hours per week are 3 unless otherwise noted; LH = Laboratory hours per week; OR = Other requirements of the course such as tutorials, practical sessions, or seminars; PR = Prerequisite(s); UL = Usage limitation(s).
10.4.2 Business Electives

All existing business courses at Memorial University of Newfoundland that are not included in the Grenfell Campus B.B.A. core will be considered business electives. When choosing electives, students must ensure that they satisfy requirements for one of the concentrations listed under The Curriculum, 3.


Business Communications


focuses on the development of written and oral communication skills in the workplace. The common communications media are reviewed with emphasis on electronic and written correspondence. Students learn how to prepare comprehensive analytical reports including proposal writing. Attention is also given to building confidence in delivering oral presentations and preparing appropriate employment packages. A highly interactive design encourages student practice and participation.

CR: Business 2010

UL: may not be used to fulfill any of the requirements of any of the programs of the Faculty of Business Administration, including the minor, diploma and degrees


Business Ethics (W)

examines the implications of business conduct using ethics as a framework, and will provide the tools to anticipate, critically analyse, appropriately respond to, and provide personal and professional leadership regarding critical ethical issues that will arise both during professional and personal careers.


Accounting Applications


continues the study of accounting on a more in-depth and detailed basis. Building on the theory and concepts of Business 1101 and 2101, Business 3101 will emphasize the procedures and techniques required for the preparation and presentation of accounting information and general purposes financial statements.

CR: the former Business 2100 or the former Business 3100

PR: Business 1101


Consumer Behaviour

deals with concepts related to factors with influence the purchase and consumption behaviour of individuals including culture, social class, reference groups, perception, learning motivation, personality and lifestyle. The unique aspects of groups and organizational buyers will also be examined.

CR: the former 5200

PR: Business 2010 and Business 2210 or the former Business 2201, or the former Business 3200.


Principles of Leadership

will build on the concepts introduced in Organizational Behaviour, providing students the opportunity to explore various theories of leadership and styles, and to evaluate their own personal leadership profiles. Students will examine motivation and coaching, strategic leadership and change management, among other topics.

PR: Business 3310 or the former Business 2301


Government Policy and Economic Development

examines the integration of Government policy, scientific understanding, local knowledge and social and economic principles for sustainable economic development. Students will explore experiences with various institutions, regulations and policy instruments in dealing with economic development, both theoretically and in a number of case studies.

PR: Business 1000, Economics 2010 and Economics 2020


Research and Economic Analysis

will examine the interpretation and analysis of research tools and methods commonly utilized in assessing the impact of economic development in the context of local government, business, social and cultural, and institutional environments.

PR: the former Business 2401, Business 4500, Economics 2010, and Economics 2020


Business Law II

is designed to show the student how principles of Law are applied to four areas of Business. The areas dealt with in this course are accounting/finance, marketing, personnel and production.

PR: Business 4000


International Development

addresses present critical issues in international development such as sources of national and international economic development, causes of poverty, the role of international trade and financial aid, foreign debt problems, the role of the government and its policies, and globalization. Through lectures, class discussions and project writing it aims to develop the students’ knowledge of different theories of development and their ability to identify and analyse the major economic problems, as well as to think critically and to find solutions.

PR: Economics 2010, Economics 2020, Mathematics 1000, and Statistics 2500


Marketing Communications

provides a theoretical background on the nature, role and principles of marketing communications; and develops analytical and decision-making skills in planning, executing, evaluating and controlling marketing communications campaigns.

CR: the former Business 6210

PR: Business 2010, Business 2210 or the former Business 2201, or the former Business 3200


Marketing Research


is designed to acquaint the student with the use of marketing research as an aid to management. This is a comprehensive survey of the scope and methods of marketing research.

CR: the former Business 6200

PR: Statistics 2500, Business 2010, and Business 2210 or the former 2201, or the former 3200


International Business

is designed to introduce students to the issues of international business: these are the processes of cultural confrontation and compromise; the problems of competitive sovereignty involving multinational corporations and the governments of host societies; the organization, structure, operation and control of diverse international businesses; and, finally, the role of multinational enterprise as a catalyst in economic development and resources employment, in particular, the North-South context. The relevance of international business as an area of study to the Canadian economy is discussed. The course is both conceptual and empirical in content.

CR: the former BUSI 7302

PR: Business 1000 and Economics 2010 and 2020


Financial Management II


(formerly Business 5140 and Business 7140) is an extension of Business 4500. Capital investment decision-making using discounted cash flow methodology; investments under certainty; financial structure and leverage; analysis of money and capital markets; further examination of long-term external financing.

CR: the former Business 5140, the former Business 7140

PR: Business 4500 or the former Business 4110


Public Finance

recognizes the large role played by government in our society. Sources and uses of government funds at the federal, provincial and local levels will be covered. Intergovernmental fiscal problems will be examined with special emphasis on various incentive programs available to business from the three levels of government.

CR: the former Business 5100

PR: Economics 2010 and Economics 2020


New Venture Creation

(formerly Business 5030 and Business 7030) covers the business creation process from the idea conception stage to the launch stage. Students learn how to search for, screen and evaluate opportunities, and to plan and assemble the required resources, including the preparation of an actual business plan. Alternatives to new venture creation, such as purchasing an existing business and purchasing a franchise, are also explored. Extensive group work is required.

CR: the former Business 5030, the former Business 7030

PR: Business 1101, Business 1600, and Business 2210


International Business Law

develops the skills a business student must have in understanding the laws and regulations that exist and relate to international business decision making. The course will equip students with a knowledge and understanding of laws and regulations that currently prevail in international business operations.

PR: Business 4000


Taxation I

is a determination of income tax liability of individuals and corporations, and a survey of sales taxes.

PR: Business 1101 or the former Business 3100, and Business 4000


Family Business, Franchising, and Buying an Enterprise (W)

examines various forms of business ventures and the recognition and treatment of associated risks. Emphasis is on the critical importance of the entrepreneur, the demands and the risks faced as well as the rewards and satisfactions to be expected from family-run business, franchising, and enterprise takeover.

PR: Business 1101, Business 1600, and Business 2210



is a study of investment securities, risks, markets and mechanics; an appraisal of the economy, the industry and the firm; and portfolio management for personal and institutional investments.

CR: the former Business 6140

PR: Business 4500 or the former Business 4110


Managing Growth in the Small Firm

is designed to introduce the student to the challenges and opportunities of managing small growing businesses. The focus will be on functional issues and solutions within the context of growth oriented small firms. In addition, the course will explore strategic planning in the owner-managed business and strategies for growth and expansion. Extensive use will be made of cases and examples from Atlantic Canada.

CR: the former Business 6030

PR: Business 5600


Small Enterprise and Regional Development

(formerly Business 6009 and Business 7031) explores the potential and constraints on efforts to foster small enterprise formation and expansion as a means to promote regional economic development. It critically examines government initiatives to promote small business as the panacea for depressed regional economies, and reviews changes in the global economy and the organization of production which may enhance small business competitiveness. Both Canadian and international cases are studied, with theoretical and empirical findings related to the Newfoundland context.

CR: the former Business 6009 and the former Business 7031


Current Topics in Rural Economic Development


focuses on case studies of rewards and challenges inherent in rural economic development. Potential areas of consideration would include economic, environmental, political, and socio-cultural impacts of economic development.

PR: successful completion of at least 60 credit hours


Management Decision Making


is a case-based course that takes a critical look at the decision-making process and examines the complexities of the business environment that affect both the effectiveness and efficiency of decision making, including environmental uncertainty, and competing stakeholder interests. Through case analysis, students will have an opportunity to evaluate and practice both qualitative and quantitative managerial decision making skills as they apply to areas such as marketing, human resources, production and operations, and business planning. Topics to be covered may include: decision theory, evaluating risk and uncertainty, game theory, and creative problem solving.

CR: the former Business 4401, the former Business 3400

PR: restricted to Bachelor of Business Administration students who have completed at least 75 credit hours

UL: cannot be used to satisfy the requirement of the former Business 4401 in any program


Current Topics in Business


includes current topics in contemporary business thinking will be examined and evaluated in a seminar format. Seminars will be presented by faculty, students, and guest speakers.

PR: restricted to B.B.A. students who have completed at least 90 credit hours, or students who have permission of the Chair of Business


Current Topics in Entrepreneurship


endeavours to address recent research findings in various aspects of entrepreneurship. Students will have the opportunity to pursue issues in entrepreneurship development covering a wide range of topics using publications, journals and conference proceedings.

CR: the former Business 7032

PR: Business 5600


Regulatory and Taxation Issues for Small Business

is designed to provide students with a general knowledge base of the various tax and other regulatory issues that should be considered in starting a business. The role that tax plays in decision making will be examined as well as the types of corporate funding to establish a new business through government grants, conventional loans and tax credits as provided under the Income Tax Act. Alternative corporate structures will be examined as well as aspects of employee compensation and business valuations. Practical aspects of starting your own business, such as registration requirements, will also be examined.

PR: Business 6120

AR = Attendance requirement; CH = Credit hours are 3 unless otherwise noted; CO = Co-requisite(s); CR = Credit can be retained for only one course from the set(s) consisting of the course being described and the course(s) listed; LC = Lecture hours per week are 3 unless otherwise noted; LH = Laboratory hours per week; OR = Other requirements of the course such as tutorials, practical sessions, or seminars; PR = Prerequisite(s); UL = Usage limitation(s).