Office of the Registrar
Sir Wilfred Grenfell College (2006/2007)
10.4 Business


Introduction to Business

is an overview of business in the Canadian environment is presented in the course with emphasis on the stakeholders involved and the issues confronting managers. The course examines the functional areas of the enterprise (finance, marketing, production, and human resources management) in addition to providing an overview of the business system. An analysis of actual business situations provides a framework of study.


This course was formerly Business 2001. Credit may not be obtained for both Business 2001 and Business 1000.


Principles of Accounting

will emphasize the concepts and issues of introductory financial accounting as they relate to the Canadian conceptual framework, and will also address the strengths and weaknesses of financial reporting at an introductory level. The student will be introduced to the accounting process and analysis of the balance sheet, income statement, and the statement of changes in financial position.


Credit may not be obtained for Business 1101 and either of the former Business 3100 and the former Business 2100.


Principles of Marketing

provides an overview of the marketing function, emphasizing customer satisfaction as the focal point of an organization's activities. The course examines customer characteristics and behaviours as a crucial element in the design of effective marketing strategies and programs. The course also deals in detail with the elements of the marketing mix: products and services; pricing; distribution channels; and promotion.

Prerequisite: Business 1000 or the former Business 2001.


Credit may not be obtained for both Business 1201 and the former Business 3200.


Introduction to Entrepreneurship

is an introductory course designed to give students a broad understanding of the field of entrepreneurship and the role that entrepreneurship plays in society. Topics will include the nature and theories of entrepreneurship, the characteristics and behaviours of entrepreneurs, and the entrepreneurial process in small and large firms. Students will get to think and act in a creative manner, obtain exposure to local entrepreneurs, assess their potential for entrepreneurial careers and develop attitudes and skills that will be useful in any organization. The course is also useful for those who will be dealing with smaller firms in the context of larger organizations and for those who will be working for entrepreneurs.

Prerequisite: Business 1000.


Business Communications

is an emphasis on the understanding and use of various forms of communication in the business organization. From an examination of the communication process, study progresses to planning, and developing skills in written and oral communications including business reports and letter writing.


Managerial Accounting

provides an overview of the use of financial data for managerial decision making. The student will be introduced to basic budgeting and analysis techniques for both service-oriented and manufacturing businesses.

Prerequisite: Business 1101.


Credit may not be obtained for both Business 2101 and the former Business 4100.


Marketing Applications

applies the principles learned in Business 1201 in a variety of contexts and organizations. Students gain an appreciation for the application of marketing principles in specialist application areas such as: marketing for services, not-for-profit and public sector organizations, and in an international context. In addition, an overview and appraisal of the marketing function and of marketing performance is addressed through the marketing planning process.

Prerequisite: Business 1201.


Credit may not be obtained for both Business 2201 and the former Business 3200.


Organizational Behaviour

focuses on the study of individual and group processes in formal organizations. The student is introduced to the nature of work, the systematic approach to the study of behaviour, organizational roles and socialization, motivation, leadership, communication, and group dynamics.


This course was formerly Business 4300. Credit may not be obtained for both Business 2301 and Business 4300.


Accounting Applications

continues the study of accounting on a more in-depth and detailed basis. Building on the theory and concepts of Business 1101 and Business 2101, Business 3101 will emphasize the procedures and techniques required for the preparation and presentation of accounting information and general purposes financial statements.

Prerequisites: Business 1101.


Credit may not be obtained for both Business 3101 and either the former Business 3100 or the former Business 2100.


Introduction to Labour Relations

provides an introduction to the field of industrial and labour relations in Canada, with primary emphasis on the labour-management relationship. Students will be introduced to the basic elements of an industrial relations system, including the participants, their roles and relationships, the social, economic, legal and political environment in which the participants interact, and the process and outcomes of collective bargaining. Students may be exposed to various role playing exercises that are applicable to a career in industrial and labour relations.


Operations Management

presents and discusses the fundamental concepts necessary to understand the nature and management of the operations function in organizations. The course will focus on forecasting for operations, inventory management; capacity, aggregate and requirements planning; operations scheduling; quality management and continuous improvement; just-in-time systems; product and service design. Case studies will be used.

Prerequisites: Statistics 2500 and Business 2401.


Credit may not be obtained for both Business 3401 and Business 5400.


Information Systems

provides an introduction to information systems to support operations and management. Topics include: an overview of information systems technology; data management; systems development approaches; and managing the information systems function.

Prerequisites: Computer Science 2801 (or equivalent computer literacy course) and Term 3 standing.


  1. Credit may not be obtained for both Business 3700 and Business 6300.

  2. Credit may not be obtained for both Business 3700 and Business 3701.


Business Law I

is a course dealing with the law relating to certain aspects of business activity; includes introductory material on the nature of law and legal processes, together with a detailed study of certain aspects of the law of contract, examination of the general principles of the law of agency as they affect business operations; introduction to selected topics in company and partnership law.


This course was formerly Business 3000. Credit may not be obtained for both Business 4000 and Business 3000.


Human Resource Management

introduces the student to the design, operation and management of P/HRM processes, their evaluation, and their contribution to employee and organization effectiveness. The principal processes considered are staffing, development, employment relations, and compensation. Consideration of the influence of relevant organizational and external conditions on P/HRM is included. The course views the management of human resources as the joint responsibility of line and P/HRM managers.

Prerequisite: Business 2301.


Financial Management I

is designed to introduce the student to the role of financial management in business, financial analysis techniques, working capital management, and long-term and short-term financing.

Prerequisites: Business 1101, Statistics 2500, and Economics 2010.


Credit may not be obtained for both Business 4500 and the former Business 4110.


Organizational Theory

focuses on the organization, its environment, and its subsystems. From providing a basic appreciation of the role and practice of research in organizations, study extends to measures of organizational effectiveness, determinants of structure and design, power and politics, intergroup conflicts and conflict resolution, and organizational development and change.

Prerequisite: Business 2301.


This course was formerly Business 5300. Credit may not be obtained for both Business 5301 and Business 5300.