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Why is Memorial University offering coaching?

Coaching is a learning process. A coach may use inquiry, reflection, requests and discussion to help clients identify personal, work, and/or relationship goals, and develop strategies, relationships and action plans intended to achieve those goals. Coaching is becoming more widely known and used in many areas of work. It is used in over 50% of today’s Fortune 500 companies as a way to assist senior management and executives in improving their performance and accomplishing their goals. Executive coaching is a proven process that focuses on the attitudes, beliefs and behaviours that hold the greatest potential for success amidst complex challenges and change.

What is the aim of the program?

The aim of this program is to build a coaching culture at Memorial University in which individuals are engaged in enhancing their performance, and the performance of their teams.

Who is eligible for coaching?

Coaching is available to all Memorial staff and faculty. The coach-client relationships are voluntary and confidential. Appointments will be by mutual agreement for time, repetition, and duration, and can be made by contacting the coaches directly.

What are the benefits to clients from a coaching relationship?

  • Responding to and succeeding in change
  • Setting and achieving your goals
  • Problem solving with someone who assists and listens while you navigate challenges
  • Being supported while moving towards the outcomes you desire
  • Creating tangible business results
  • Supporting the creation of a people-centered and accountable workplace
  • Improving employee retention, satisfaction and engagement
  • Promoting and assisting in personal and organizational alignment as well as growth


“Coaching allowed me to discover those skills that were hidden, which in turn allowed me to solve a problem that I previously thought unsolvable. The coach was results-focused with a keen interest in enabling me to achieve my maximum potential; my value to the organization was validated at every turn.”

“The new coaching program at Memorial has proven itself invaluable for me. Part of what has helped facilitate this process is that the coaching program is so accessible; it has been seamlessly and unobtrusively integrated into my schedule. The coaching sessions help keep me focused and working proactively on both my short-term and long-term goals. My coach is extremely open-minded and positive. I am extremely thankful that this coaching program exists here at MUN because it is helping me to change my life for the better!”