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Alex Marland

Professor, Political Science
SN-2045, Science Building
Memorial University of Newfoundland
St. John's, NL A1B 3X9 Canada
Phone: (709) 864-8178
Email: amarland[at]mun[dot]ca (or search here)

B.A. Hons (Carleton), M.A. (Memorial), Ph.D. (Lancaster)

Areas for Student Research Supervision
• Political marketing, political communication, election campaigning
• Governance, public policy and political elites in Canada and Newfoundland & Labrador
• Canadian political parties and leadership

Examples of Recent Courses Taught
4600 Public Policy Work Internship; "How Government Works" through the Gardiner Centre.

Alex Marland’s research and teaching centres on political marketing and communication, public policy and political elites in Canada. His book Brand Command: Canadian Politics and Democracy in the Age of Message Control won the Donner Prize for best public policy book by a Canadian.

Recent Publications
A number of Alex Marland's publications can be obtained via and ResearchGate


Marland, Alex and Jared J. Wesley. Forthcoming. The Public Servant's Guide to Government in Canada. Toronto: University of Toronto Press.

Marland, Alex, Thierry Giasson and Andrea Lawlor, eds. 2018. Political Elites in Canada: Power and Influence in Instantaneous Times. Vancouver: UBC Press.

Marland, Alex and Lisa Moore, eds. 2017. The Democracy Cookbook: Recipes to Renew Governance in Newfoundland and Labrador. St. John's: ISER Books.

Marland, Alex, Thierry Giasson and Anna Esselment, eds. 2017. Permanent Campaigning in Canada. Vancouver: UBC Press.

Marland, Alex. 2016. Brand Command: Canadian Politics and Democracy in the Age of Message Control. Vancouver: UBC Press.

Marland, Alex and Jared Wesley. 2016. Inside Canadian Politics. Toronto: Oxford University Press.

Journal Articles

Marland, Alex and Anna Esselment. 2018. "Negotiating with gatekeepers to get interviews with politicians: Qualitative research recruitment in a digital media environment." Qualitative Research.

Marland, Alex. 2018. "The brand image of Canadian Prime Minister Justin Trudeau in international context." Canadian Foreign Policy Journal 24(2): 139-144.

Marland, Alex and Lisa Moore. 2018. "Democratic reform on the menu in Newfoundland and Labrador." Canadian Parliamentary Review 41(1): 5-7.

Marland, Alex. 2017. "Above and below the line: Strategic communications and media management in Canadian governments." Canadian Public Administration 60(3).

Marland, Alex. 2017. "Strategic management of media relations: Communications centralization and spin in the Government of Canada.Canadian Public Policy 43(1): 36-49.

Marland, Alex. 2017. "Journal publishing and marketing in an age of digital media, open access and impact factors." Canadian Journal of Political Science 50(1): 77-95.

Marland, Alex and Jared Wesley. 2017. "Surveying the Canadian state: Evolution of Canadian political science, politics and government since 1967." Canadian Journal of Political Science 50(1): 377-393.

Marland, Alex. 2017. "Government communications under Trudeau." Policy Options, April 18.

Marland, Alex, JP Lewis and Tom Flanagan. 2017. "Governance in the age of digital media and branding." Governance 30(1): 125-141.

Marland, Alex. 2016. "Justin Trudeau's sunny grip of control.Inroads 39: 38-43.

Marland, Alex. 2016. "The 2015 Newfoundland and Labrador election: Liberals have a ball as PC party suffers from post-Williams hangover." Canadian Political Science Review 9(3): 72-98.

Book Chapters

Marland, Alex. 2018. "Political marketing and the public service." In C. Dunn, ed. Handbook of Canadian Public Administration, 3rd edition, p. 472-488. Toronto: University of Toronto Press.

Marland, Alex and Thierry Giasson. 2016. "From brokerage to boutique politics: Political marketing and the changing nature of party politics in Canada." In A-G. Gagnon and A.B. Tanguay, eds. Canadian Parties in Transition: Recent Evolution and New Paths for Research, 4th edition, p. 343-363. Toronto: University of Toronto Press.

Flanagan, Luke and Alex Marland. 2016. "Newfoundland and Labrador." In J.J. Wesley, ed. Big Worlds: Politics and Elections in the Canadian Provinces and Territories, p.1-18. Toronto: University of Toronto Press.



NL Politics Resources
Research link to archived NL politics resources