Frequently Asked Questions

What is United Way?

United Way is a local, not-for-profit organization formed by the community to address some of the social issues of the day. United Way offers a forum for the community to act together, to care for each other, and to influence the shape the community will take. United Way of Newfoundland and Labrador’s mission is to improve lives and build community by engaging individuals and mobilizing collective action.

Why do we need United Way in Newfoundland and Labrador?

United Way is an efficient fundraising organization for all sizes of charities, with funds allocated where the need is greatest within the community.

How is United Way different and important?

United Way is different and important because it evaluates all charities and needs within our community and allocates funding where the need is greatest. It does not focus on one cause or organization, but redistributes donations to multiple beneficiaries, large and small throughout the entire province.

How does United Way determine where the need is greatest?

A committee of volunteers who represent a cross-section of the community and have a background in at least one of the focus areas, reviews applications from charities annually. The committee distributes funds to support projects in each of the focus areas. The committee is also responsible for researching community needs, collaborating with community partners and assessing projects that have been funded.

What are the United Way focus areas?

The United Way has a Community Fund that allocates grants in the below three focus areas.

From Poverty to Possibility: focusing on moving people out of poverty and meeting basic human needs (for example: food, shelter and jobs).

Healthy People, Strong Communities: improving access to social and health-related support services, supporting resident and community engagement, and supporting community integration and settlement.

All That Kids Can Be: improving access to early childhood learning and development programs, helping kids do well at school and complete high school, and making the healthy transition into adulthood and post-secondary education.

What causes received United Way support last year?

In 2013, 48 distinct causes throughout Newfoundland and Labrador received support from United Way’s Community Fund. Some of the causes that received United Way support include the Labrador Friendship Centre, South and Central Health Foundation, Gander Boys and Girls Club, YMCA of Northeast Avalon, The Autism Society of NL, Kids Help Phone, Easter Seals, Seniors Resource Centre NL, and the Association for New Canadians. For a complete list of causes supported by United Way NL in 2014 please click here.

How does payroll giving for United Way work?

Faculty and staff receive a package annually in the fall that includes a payroll giving form and addressed envelope. To start automatic payroll deductions an individual needs to complete the form, insert it into the addressed envelope and place it in the internal mail. This process will need to be completed each fall for the upcoming calendar year.

Payroll deduction allows a gift to be spread out over the entire year and the donation appears on the individual’s T4 slip.

How do I fill out the payroll deduction form?

Here are some instructions to make filling out your pledge form easy.

How do I get a receipt for my gift?

If you donate through payroll deduction, your donation will appear on your T4 slip. If you contribute by cash, cheque or credit card, you will receive a receipt from United Way Newfoundland and Labrador.

What is Donor Choice?

United Way has a donor choice program whereby you can choose where your money will be invested in the community. You can contribute in three different ways, or in a combination of the three: Community Fund: your donation will be used to support a wide range of programs in the community. Experienced volunteers and professional staff determine where the funds will have the greatest impact. Focus Areas: If you have a particular interest in a specific issue you may direct your donation to the corresponding focus area. Programs and services with outcomes liked to that area will receive funding under that focus area. Donor Designation: You may direct a portion of your gift to any Canadian registered charity. A fee will be charged at the rate of 15% on payroll pledges (10% for administration and 5% for pledge loss) directed in this manner. If you donate via cash, cheque or money order, only the 10% administrative fee applies. The pledge loss fee is to accommodate pledges that are not fulfilled for various reasons throughout the year. If the pledge loss is less than 5% the balance of the fees are redirected to the Community Fund ensuring that all funds stay in the community helping those that need it most.

If I donate through payroll donation to United Way NL, where does the money go?

Memorial focuses primarily on the United Way Community fund, however, donor choice is available and an individual can choose to direct their donation to one of the focus areas that make up the Community Fund, or direct their donation to a specific Canadian registered charity. If a specific registered charity is chosen, United Way of Newfoundland and Labrador will redirect the funds (minus an administrative fee of 15%) to the chosen charity on your behalf.

Where can I get more information about United Way NL?

For more information about United Way of Newfoundland and Labrador, please visit their website or email

What is the contact information for United Way NL?

United Way of Newfoundland and Labrador can be contacted via email at or you can contact their executive director, Tammy Davis by phone at (709) 753-9888. United Way of Newfoundland and Labrador is located at the following address.

United Way of Newfoundland and Labrador
39 Pippy Place, Suite 1D
St. John’s, NL
A1C 3X2



United Way at Memorial University

230 Elizabeth Ave, St. John's, NL, CANADA, A1B 3X9

Postal Address: P.O. Box 4200, St. John's, NL, CANADA, A1C 5S7

Tel: (709) 864-8000