A website, unlike a printed publication, is a living document. It needs your constant attention.

Websites need constant attention to keep your online presence fresh and up-to-date. It's important to maintain your site regularly, but sometimes, it's not a one-person job. Enlist the help of other people in your unit to keep content fresh.

Quality content will give readers a reason to return to your website and help ensure your site ranks well in search engine results. Regularly user-test your website to ensure it’s meeting your key audience needs. Here are a few tips to maintain websites that visitors enjoy using: 

• Schedule a page update reminder
• Align your website with web content best practices
• Keep your website optimized for search engines
• Design your website with mobile usability in mind