Search Engine Optimization

What is Search Engine Optimization?

Search Engine Optimization, or SEO, refers to designing and maintaining a website so that search engines will be able to understand what information is found on the website, and the engine can accurately recommend the website to users when they complete a search.

SEO is about increasing the quantity and quality of traffic to a website through organic search results.

  • Quantity of traffic – this refers to increasing the number of people that are visiting the site
  • Quality of traffic – this refers to attracting visitors to the website who are genuinely interested in the information found there
  • Organic results – advertisements and promotional materials make up a significant portion of search engine result pages (SERPs); organic traffic is any traffic that the website’s owners don’t have to pay for

Organic Search ResultsSee this screenshot of the SERP when searching ‘flight to Toronto’ – the first two results (outlined in red) are advertisements and promotional content (companies pay Google to show their results first); the first organic search result that appears is outlined in green.


Site Builder User Guide

230 Elizabeth Ave, St. John's, NL, CANADA, A1B 3X9

Postal Address: P.O. Box 4200, St. John's, NL, CANADA, A1C 5S7

Tel: (709) 864-8000