Measurement: begin with the end in mind
The web is a tool to reach audiences with your messages and services. The best way to ensure that is happening is to do occasional measurement of your site, which means accessing Google Analytics and its reporting tools.
These statistics can be used to optimize your web presence. You can understand what your users are looking for and how they find information. Web statistics are useful in deciding how to arrange and present content, as well as gauge the effectiveness of an online campaign.
Google Analytics is supported on all www.mun.ca pages. There may already be a history of statistics gathered for your website.
We can set you up with an automatic weekly or monthly report for the key statistics and give you access to Google Analytics. We do not offer training but here are useful resources for self-learning:
To request a report or to obtain your own account, please fill out the Marketing Request for Services form.