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REF NO.: 27

SUBJECT: Genesis Centre client poised to be next business guru

DATE: Oct. 1,2004

A client of Memorial’s Genesis Centre is being touted as the next business guru by some of the best in the business. Bill Jackman, president of Jackman BrandMarketing, Inc., has co-authored a book with Brian Tracy, Mark Victor Hansen (co-creator of Chicken Soup For The Soul) and others, entitled Create the Business Breakthrough You Want: Secrets and Strategies from the World’s Greatest Mentors. Internationally released by Mission Publishing, the book is highly endorsed by Dr. Stephen Covey and Ken Blanchard and features strategies for small and mid-sized businesses to thrive in the new economy.

"Powerful, perceptive, practical advice from some of the best business minds today,” said Ken Blanchard, co-author of the best selling The One Minute Manager & The On-Time, On-Target Manager.

Mr. Jackman, a native Newfoundlander, has over 20 years of marketing, project management and entrepreneurial experience in the business development, training and professional services industries. He is the creator of the Jackman BrandMarketing System, a branding methodology based on project management principles that increases sales while simultaneously turning a business into a winning brand. Currently, the Jackman BrandMarketing System is under development as enterprise software at the St. John’s based Genesis Centre of Technology Innovation.

The Genesis Centre is a division of Genesis Group Inc., the technology commercialization arm of Memorial University.

“Since 1991, Mr. Jackman has helped hundreds of small business owners and their employees in Atlantic Canada with their toughest business challenges,” said Dave King, President of Genesis Group Inc. “He provides his clients with winning strategies based on his extensive knowledge in the areas of marketing, branding, communications, advertising and personal development training.” Create the Business Breakthrough You Want: Secrets and Strategies from the World’s Greatest Mentors is available in major bookstores and recently achieved best seller status in the United States.

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For further information, please contact: DeborahInkpen, communications co-ordinator (research), (709) 737-4073 or inkpend@mun.ca.

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