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Alex Marland

Professor, Political Science
Associate Dean, Undergraduate, Humanities & Social Sciences
A-5015, Arts & Administration Building
Memorial University of Newfoundland
St. John's, NL A1B 3X9 Canada
Phone: (709) 864-8254
Email: amarland[at]mun[dot]ca (or search here)

B.A. Hons (Carleton), M.A. (Memorial), Ph.D. (Lancaster)

Areas for Student Research Supervision
• Political marketing, political communication, election campaigning
• Governance, public policy and political elites in Canada and Newfoundland & Labrador
• Canadian political parties and leadership

Examples of Recent Courses Taught
4600 Public Policy Work Internship; "How Government Works" through the Gardiner Centre.

Dr. Marland’s research and teaching centres on political marketing, public policy, election campaigning and political elites in Canada. Before entering academia he worked in Ottawa and in St. John’s in government, media relations and opinion research. He is the co-editor, with Thierry Giasson (Laval), of the UBC Press book series Communication, Strategy, and PoliticsHis book Brand Command won the Donner Prize for best public policy book by a Canadian.

Recent Publications


Marland, Alex, Thierry Giasson and Andrea Lawlor, eds. Forthcoming 2018. Political Elites in Canada: Power and Influence in Instantaneous Times. Vancouver: UBC Press.

Marland, Alex and Lisa Moore, eds. 2017. The Democracy Cookbook: Recipes to Renew Governance in Newfoundland and Labrador. St. John's: ISER Books.

Marland, Alex, Thierry Giasson and Anna Esselment, eds. 2017. Permanent Campaigning in Canada. Vancouver: UBC Press.

Marland, Alex. 2016. Brand Command: Canadian Politics and Democracy in the Age of Message Control. Vancouver: UBC Press.

Marland, Alex and Jared Wesley. 2016. Inside Canadian Politics. Toronto: Oxford University Press.

Marland Alex and Thierry Giasson, eds. 2015. Canadian Election Analysis 2015: Communication, Strategy and Democracy. UBC Press and Samara Canada.

Journal Articles

Marland, Alex. 2017. "Above and below the line: Strategic communications and media management in Canadian governments." Canadian Public Administration 60(3).

Marland, Alex. 2017. "Strategic management of media relations: Communications centralization and spin in the Government of Canada.Canadian Public Policy 43(1): 36-49.

Marland, Alex. 2017. "Journal publishing and marketing in an age of digital media, open access and impact factors." Canadian Journal of Political Science 50(1): 77-95.

Marland, Alex and Jared Wesley. 2017. "Surveying the Canadian state: Evolution of Canadian political science, politics and government since 1967." Canadian Journal of Political Science 50(1): 377-393.

Marland, Alex. 2017. "Government communications under Trudeau." Policy Options, April 18.

Marland, Alex, JP Lewis and Tom Flanagan. 2017. "Governance in the age of digital media and branding." Governance 30(1): 125-141.

Marland, Alex. 2016. "Justin Trudeau's sunny grip of control.Inroads 39: 38-43.

Marland, Alex. 2016. "The 2015 Newfoundland and Labrador election: Liberals have a ball as PC party suffers from post-Williams hangover." Canadian Political Science Review 9(3): 72-98.

Marland, Alex. 2015. "Going negative: Campaigning in the Canadian provinces." Canadian Political Science Review 9(1): 14-27.

Kerby, Matthew and Alex Marland 2015. “Media management in a small polity: Political elites’ synchronized calls to regional talk radio and attempted manipulation of public opinion polls.Political Communication 32(3): 356-376.

Marland, Alex and Tom Flanagan. 2015. “From opposition to government: Party merger as a step on the road to power.” Parliamentary Affairs 68(2): 272-290.

Book Chapters

Marland, Alex. Forthcoming 2018. "Political marketing and the public service." In C. Dunn, ed. Handbook of Canadian Public Administration, 3rd edition. Toronto: University of Toronto Press.

Marland, Alex and Thierry Giasson. 2016. "From brokerage to boutique politics: Political marketing and the changing nature of party politics in Canada." In A-G. Gagnon and A.B. Tanguay, eds. Canadian Parties in Transition: Recent Evolution and New Paths for Research, 4th ed., p. 343-363. Toronto: University of Toronto Press.

Flanagan, Luke and Alex Marland. 2016. "Newfoundland and Labrador." In J.J. Wesley, ed. Big Worlds: Politics and Elections in the Canadian Provinces and Territories, p.1-18. Toronto: University of Toronto Press.



NL Politics Resources
Research link to archived NL politics resources