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Alex Marland

Associate Professor (Political Science)
Associate Dean of Arts (Undergraduate)
A-5015, Arts & Administration Building
Memorial University of Newfoundland
St. John's, NL A1B 3X9 Canada
Phone: (709) 864-8254
Email: amarland[at]mun[dot]ca (or search here)

B.A. Hons (Carleton), M.A. (Memorial), Ph.D. (Lancaster)

Areas for Student Research Supervision
• Political marketing and political communication
• Electioneering and public policy in Canada and NL
• Canadian political parties and leadership

Examples of Recent Courses Taught
1010 Issues in Canadian Politics; 3810 Political Executive in Canada; 4600 Public Policy Work Internship; 4860 Elections in Canada; 6700 Canadian Politics. Also "How Government Works" and "Public Policy: Theoretically Speaking" through the Gardiner Centre.

Dr. Marland’s research and teaching centres on political marketing, public policy, electioneering and political elites in Canada. Before entering academia he worked in Ottawa and in St. John’s in government, media relations and opinion research. He is the co-editor, with Thierry Giasson (Laval), of the UBC Press series Communication, Strategy, and Politics.

Recent Publications

Open-Access Compilation

Marland Alex and Thierry Giasson, eds. 2015. Canadian Election Analysis 2015: Communication, Strategy and Democracy. (links to free downloadable pdf)


Marland, Alex. Brand Command: Canadian Politics and Democracy in the Age of Message Control. Vancouver: UBC Press.

Marland, Alex and Jared Wesley. 2016. Inside Canadian Politics. Toronto: Oxford University Press.

Marland, Alex, Thierry Giasson and Tamara Small, eds. 2014. Political Communication in Canada: Meet the Press and Tweet the Rest. Vancouver: UBC Press.

Marland, Alex and Matthew Kerby, eds. 2014. First Among Unequals: The Premier, Politics, and Public Policy in Newfoundland & Labrador. Montreal and Kingston: McGill-Queen's University Press.

Peer-Reviewed Journal Articles

Marland, Alex, JP Lewis and Tom Flanagan. 2016. "Governance in the age of digital media and branding." Governance -- early view.

Marland, Alex. 2015. "Going negative: Campaigning in the Canadian provinces." Canadian Political Science Review 9(1): 14-27.

Kerby, Matthew and Alex Marland 2015. “Media management in a small polity: Political elites’ synchronized calls to regional talk radio and attempted manipulation of public opinion polls.Political Communication 32(3): 356-376.

Marland, Alex and Tom Flanagan. 2015. “From opposition to government: Party merger as a step on the road to power.” Parliamentary Affairs 68(2): 272-290.

Esselment, Anna, Jennifer Lees-Marshment and Alex Marland. 2014. "The nature of political advising to prime ministers in Australia, Canada, New Zealand and the United Kingdom." Commonwealth & Comparative Politics 52(3): 358-375.

Marland, Alex. 2014. “If seals were ugly, nobody would give a damn: Propaganda, nationalism and political marketing in the Canadian seal hunt.Journal of Political Marketing 13(1-2): 66-84.

Marland, Alex and Tom Flanagan. 2013. "Brand new party: Political branding and the Conservative Party of Canada." Canadian Journal of Political Science 46(4): 951-972.

Marland, Alex. 2013. "Public opinion monitoring by provincial governments: The prevalence of open line radio in Newfoundland and Labrador.Canadian Journal of Communication 38: 649-661.

Marland, Alex and Thierry Giasson. 2013. "Investigating political marketing using mixed method: The case for campaign spending data.Journal of Public Affairs 13(4): 391-402.

Book Chapters

Bastedo, Heather, Quinn Albaugh and Alex Marland. 2014. "The story behind the story: Evaluating the focus, tone and information in the news." In E. Gidengil and H. Bastedo, eds. Canadian Democracy from the Ground Up: Perceptions and Performance. Vancouver: UBC Press.

Marland, Alex and Mireille Lalancette. 2014. "Access Hollywood: Celebrity endorsements in American politics." In J. Lees-Marshment, B.M. Conley and K.M. Cosgrove, eds. Political Marketing in the United States. Routledge USA. 

Marland, Alex. 2014. "Political communication in Canada: Strategies and tactics." In J. Bickerton and A-G. Gagnon, eds. Canadian Politics, 6th edition. University of Toronto Press.

Conference Papers

Marland, Alex. 2015. "Is it the Harper government or the Government of Canada?: New political governance and political branding in Canada." Political Studies Association conference, Sheffield.

Marland, Alex and Maria Mathews with Dana Ryan and Tom Flanagan. 2015. "Friend, can you chip in $3? Canadian political parties, perpetual fundraising and relationship marketing." Canadian Political Science Association (CPSA) conference, University of Ottawa, Ottawa.

Marland, Alex. 2014. "Centralization of government communication: It's not just Harper’s PMO, it's also the public service." Canadian Association for Programs in Public Administration (CAPPA) Research Conference in Public Management and Public Policy, Queen’s University, Kingston.

Marland, Alex. 2014. "Message event proposals are only the beginning: The practice of political branding in Canada." CPSA conference, Brock University, St. Catharine’s.

Marland, Alex. 2014. "The brokerage party is old school: Why the branded party is the new model of Canadian politics." CPSA conference, Brock University, St. Catharine's.

Marland, Alex. 2013. "What is a political brand? Justin Trudeau and the theory of branding in Canadian political science." Delivered at the Canadian Communication Association conference and the Canadian Political Science Association conference, University of Victoria.


NL Politics Resources
Research link to archived NL politics resources