Associate Professor (Political Science)
Associate Dean of Arts (Undergraduate)
A-5015, Arts & Administration Building
Memorial University of Newfoundland
St. John's, NL A1B 3X9 Canada
Phone: (709) 864-8254
Email: amarland[at]mun[dot]ca (or search here)
B.A. Hons (Carleton), M.A. (Memorial), Ph.D. (Lancaster)
Areas for Student Research Supervision
• Canadian political parties and leadership
• Electioneering and public policy in Canada and NL
• Political marketing and political communication
Dr. Marland’s teaching and research centres on Canadian politics, public policy, electioneering and political communication. Previously he worked in Ottawa and in St. John’s in government, media relations and opinion research. He is the co-editor, with Thierry Giasson (Laval), of the UBC Press series Communication, Strategy, and Politics.
Marland, Alex, Thierry Giasson and Tamara Small, eds. 2014. Political Communication in Canada: Meet the Press and Tweet the Rest. Vancouver: UBC Press.
Marland, Alex and Matthew Kerby, eds. 2014. First Among Unequals: The Premier, Politics, and Public Policy in Newfoundland & Labrador. Montreal and Kingston: McGill-Queen's University Press.
Marland, Alex, Thierry Giasson and Jennifer Lees-Marshment, eds. 2012. Political Marketing in Canada. Vancouver: UBC Press.
Peer-Reviewed Journal Articles
Esselment, Anna, Jennifer Lees-Marshment and Alex Marland. 2014. "The nature of political advising to prime ministers in Australia, Canada, New Zealand and the United Kingdom." Commonwealth & Comparative Politics 52(3): 358-375.
Marland, Alex. 2014. “If seals were ugly, nobody would give a damn: Propaganda, nationalism and political marketing in the Canadian seal hunt.” Journal of Political Marketing 13(1-2): 66-84.
Marland, Alex and Tom Flanagan. 2013. "Brand new party: Political branding and the Conservative Party of Canada." Canadian Journal of Political Science 46(4): 951-972.
Marland, Alex. 2013. "Public opinion monitoring by provincial governments: The prevalence of open line radio in Newfoundland and Labrador." Canadian Journal of Communication 38: 649-661.
Marland, Alex and Thierry Giasson. 2013. "Investigating political marketing using mixed method: The case for campaign spending data." Journal of Public Affairs 13(4): 391-402.
Marland, Alex and Tom Flanagan. 2013. “From opposition to government: Party merger as a step on the road to power.” Parliamentary Affairs.
Marland, Alex. 2012. "Political photography, journalism and framing in the digital age: The management of visual media by the prime minister of Canada." The International Journal of Press/Politics 17(2): 214-233.
Koop, Royce and Alex Marland. 2012. "Insiders and outsiders: Presentation of self in Canadian MPs' newsletters and websites." Policy & Internet 4(3-4): 112-135.
Lees-Marshment, Jennifer and Alex Marland. 2012. "Canadian political consultants' perspectives about political marketing." Canadian Journal of Communication 37(2): 333-343.
Marland, Alex. 2012. "A race for second place: The 2011 provincial election in Newfoundland and Labrador." Canadian Political Science Review 6(2-3): 287-300.
Bastedo, Heather, Quinn Albaugh and Alex Marland. 2014. "The story behind the story: Evaluating the focus, tone and information in the news." In E. Gidengil and H. Bastedo, eds. Canadian Democracy from the Ground Up: Perceptions and Performance. Vancouver: UBC Press.
Marland, Alex and Mireille Lalancette. 2014. "Access Hollywood: Celebrity endorsements in American politics." In J. Lees-Marshment, B.M. Conley and K.M. Cosgrove, eds. Political Marketing in the United States. Routledge USA.
Marland, Alex. 2014. "Political communication in Canada: Strategies and tactics." In J. Bickerton and A-G. Gagnon, eds. Canadian Politics, 6th edition. University of Toronto Press.
Marland, Alex. 2012. "The case for a functioning majority government." In M. Charlton and P. Barker, eds. Crosscurrents: Contemporary Political Issues, 7th edition. Nelson.
Marland, Alex. 2012. "Yes we can (fundraise): The ethics of marketing in fundraising." In J. Lees-Marshment, ed. The Routledge Handbook of Political Marketing. London: Routledge.
Marland, Alex. 2011. "Constitutency campaigning in the 2011 Canadian federal election." In J.H. Pammett and C. Dornan, eds. The Canadian Federal Election of 2011. Toronto: Dundurn Press.
Marland, Alex. 2014. "Centralization of government communication: It's not just Harper’s PMO, it's also the public service." Canadian Association for Programs in Public Administration (CAPPA) Research Conference in Public Management and Public Policy, Queen’s University, Kingston.
Marland, Alex. 2014. "Message event proposals are only the beginning: The practice of political branding in Canada." Canadian Political Science Association (CPSA) conference, Brock University, St. Catharine’s.
Marland, Alex. 2014. "The brokerage party is old school: Why the branded party is the new model of Canadian politics." CPSA conference, Brock University, St. Catharine's.
Marland, Alex. 2013. "What is a political brand? Justin Trudeau and the theory of branding in Canadian political science." Delivered at the Canadian Communication Association conference and the Canadian Political Science Association conference, University of Victoria.
NL Politics Resources
Research link to archived NL politics resources