In order to effectively communicate your message you must keep your audience interested. To do this, you need current content.
Ask yourself, when did I last update the website? The date is in the bottom right corner of a given page. Maybe it's time to refresh.
People most familiar with the content of your website will know when to update it. Individuals engaged in unit activities should champion online messaging.
Think of your website like a car. It needs regular maintenance. Book time to regularly review your website's content to ensure everything is current.
Keep your calendar and your news feeds up-to-date with relevant events and stories. You can share news across departments with the news tool. Remember, if the calendar and news feeds are empty they disappear.
Take advantage of automated content. Include a social media feeds on your web page. Contact us with your account information to have feeds added to your page.
Rather than duplicate content link to the original source. This ensures the content is current and credible.