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Legend made

Barnes joins business greats

By Jennifer Kelly

What does it feel like to be a marketing legend? Just ask Dr. Jim Barnes, professor emeritus, Faculty of Business Administration, who will soon be inducted into the Canadian Marketing Hall of Legends under the mentor category.

“To receive such an honour is a pretty satisfying feeling,” declared Dr. Barnes, with a smile. “Particularly because of the category in which I was chosen.”

The mentor category recognizes individuals who, through philanthropy or academic position, have provided others with the opportunity, inspiration or ability to pursue excellence in the marketing environment.

Dr. Barnes was nominated anonymously by a number of his former students who have gone on to achieve success in senior management positions at national and international companies, and who obviously felt he had made a significant impact on their lives.

Dr. Barnes joins an impressive list of business people, including Isadore Sharp, founder of Four Seasons Hotels, Guy Laliberté, founder of Cirque du Soleil, Ted Rogers, Harry Rosen and others. “It’s just a great honour to be in same category as some phenomenal business people,” said Dr. Barnes.

Dr. Barnes has a rich history with the Faculty of Business Administration and began his teaching career in 1968. He was director of the School of Business Administration and Commerce and became the first dean of Business Administration in 1981.

Dr. Barnes’ marketing textbook, Fundamentals of Marketing, co-authored with Dr. Monty Sommers, has undergone 11 editions since it’s first publication in 1972. It was recently determined by its publisher, McGraw-Hill Ryerson, that an astonishing one-half million Canadian college and university students have studied marketing using Dr. Barnes’ textbook.

Throughout his career, Dr. Barnes continued to write and publish and stay involved with the business community.

“I have always believed that if you are going to lecture in a school of business, you should be connected in some way to the business community.”

To add to his sense of pride, is the satisfaction of being the first Atlantic Canadian inductee.

“Most members of the marketing community are located in central Canada,” he explained. “So, to be recognized from Newfoundland is something of which I am very proud.”

There are many aspects to this accomplishment that please Dr. Barnes, but perhaps the most personally rewarding is being selected for the mentor category.

“Nobody consciously decides to be a mentor,” he noted. “Mentorship sort of happens – you spot young people who you just know are destined for greatness. So, you offer advice and guidance along the way. Realizing that I am perceived as a mentor is the best feeling of all.”

“We are so pleased for Dr. Barnes,” said Dr. Wilfred Zerbe, dean, Faculty of Business Administration. “Dr. Barnes is already like a legend to us in the faculty because of his long-standing and successful teaching career. This honour is truly befitting of his accomplishments and of the impact he has made on his students.”

The 2011 inductees to the Marketing Hall of Legends will be celebrated at a gala evening on April 14 at Roy Thompson Hall in Toronto. Dr. Barnes will be attending, accompanied by his wife and three daughters.

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