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Business dean presents to Board of Trade

By Meaghan Whelan

In a business, it’s pretty easy to identify the stakeholders – customers, employees and shareholders all have a vested interest in the performance of an organization. At the university level, stakeholders differ from the traditional model and a number of groups impact the success of a faculty.

During a recent presentation to the Board of Trade, Dr. Wilfred Zerbe, dean of the Faculty of Business Administration, explained how the local community is comprised of a number of constituencies who have a stake in the Faculty of Business.

Alumni, current students, employers of students and grads, employees and even the wider Newfoundland and Labrador community all have an interest in the success of the Faculty of Business Administration and the value that it creates.

“For graduates (future and past), increasing shareholder value means maintaining and enhancing the reputation of your degree,” he said. For employers, it means ensuring that the graduates you hire have the skills they need to help you succeed and helping you maintain and enhance those skills. For people who work in the FBA increasing shareholder value means ensuring a supportive and productive workplace and for the people of Newfoundland and Labrador, it means ensuring that the province has the managerial capacity to prosper, to manage its resources, and to be self-sufficient.”

The Faculty of Business Administration is already punching above its weight class, according to Dr. Zerbe. “Our students have been extremely successful in competitions regionally, nationally and internationally and as a whole, our students report extremely high satisfaction levels with their degrees,” he explained. “Our faculty has more publications in top business journals than any other school in Atlantic Canada, and the Gardiner Centre’s professional and management development programs continue to grow and achieve success. We are well positioned to achieve even more in the future.”

Dr. Zerbe sees a continuous cycle of improvement to increase the value to stakeholders. “Improving the resources of the Faculty of Business will ensure our students, faculty and staff have the tools they need, which will lead to improved quality of teaching, research and outreach. That quality improvement leads to increased success in student careers, research impact and economic impact, which impacts our reputation and market position.”

A vibrant relationship with the business community is a key to the ongoing success of the Faculty of Business. “We look to the business community for a number of things. Their input in the visioning and strategic planning process, their involvement on our Advisory Board, and their relationship as employers of our students and graduates is extremely important,” said Dr. Zerbe. “It’s a mutually beneficial relationship. As a faculty, we provide relevant research, high-quality outreach initiatives and graduates who are innovative thinkers capable of competing and succeeding in a global business environment.”
Dr. Zerbe hopes that his relationship with key stakeholders of the Faculty of Business will continue to grow and lead to improvements for the faculty, its students and the community it serves.