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Restructured outreach centres get new look and feel

By Meaghan Whelan

A revitalized focus on client needs and a new organizational structure had led to a new identity for the P.J. Gardiner Institute and the Centre for Management Development.

The two outreach units have long been the link between the Faculty of Business and the business community of Newfoundland and Labrador. Traditionally, the P.J. Gardiner Institute has offered small business support such as business coaching, skills training and entrepreneurial research while the Centre for Management Development has helped individuals and organizations grow through a wide variety of professional development programs.

In order to better meet the needs of clients, the CMD and PJG have been consolidated into one new entity called the Gardiner Centre. The focus of the Gardiner Centre remains true to that of the CMD and PJG; providing clients with the skills and knowledge needed to continue personal and organizational growth.

Dr. Gary Gorman, dean of the Faculty of Business Administration, feels that the time is right to merge the Centre for Management Development with the PJ Gardiner Institute.

“The CMD and the PJG were operating almost completely independent of each other. By joining the units together, it is easier to address the needs of clients throughout every stage of their career or their business’s life cycle,” he explained. “The Gardiner Centre builds on the 25 year history of the outreach units and will be creating new opportunities to connect clients with the most relevant, qualified and valued resources at Memorial.”

The new Gardiner Centre will offer three key areas of service: management training, business solutions and special events. These focus areas are not new, in fact, they represent a revival of products and services that were in the original mandate of the Faculty of Business outreach units.

“One of the priorities of the Gardiner Centre is to make sure that the programming offered is in-line with the needs of the community,” said Dr. Gorman. “Through meetings with existing clients and research into the broader needs and challenges in the Newfoundland and Labrador and Canadian marketplaces, we found that human resource issues are a major concern.

“To address this, we’ve added new topics and revised content in this area for our management training offerings.”

Other topics covered in the fall 2008 management training schedule include project management, supervision, e-marketing and communications.
In the second area of service, Gardiner Centre solutions, individuals and organizations can address organizational issues like strategic planning or human resource management through customized research and consulting. The Gardiner Centre events will help individuals improve the fundamental business skills needed for growth through special events, seminars and guest speaker series that feature high-profile industry leaders.

For more information on the new Gardiner Centre, visit