Developing a Business Case: Validating your Recommendations
Developing a business case will help your organization understand the financial & business consequences of any initiative. Learn the components to build your business case to support key business decisions and influence decisions makers.
Business Case Training, Training for business case, building case for business

Developing a Business Case: Validating your Recommendations

Learn the components to build business cases to support key business decisions and influence decisions makers.

Developing a Business Case: Validating your Recommendations teaches the key steps in business case planning and presentation.  Participants will learn an end to end process from business case development to communication to review and updating.

The seminar explains the difference between a business case and a business plan.  It helps participants define the audience and provides guidelines for matching the business case to the audience.  Participants will learn the elements of an effective business case and a detailed guide for preparing the document. Success drivers and impediments will be discussed as well as methods for assessing the strategy and alternatives.  The seminar teaches financial case development and stakeholder mapping and management techniques.  It also explains how to successfully communicate the plan to achieve support and for the investment and teaches techniques for continuous monitoring and updating to ensure returns remain sufficiently positive.


For Individuals
  • Learn to prepare clear and concise business cases
  • Understand the elements of a successful business case
  • Gain skills to help you influence business decisions
  • Learn how to gain commitment of key business resources
  • Learn to assess the opportunity and identify impediments
  • Understand how to estimate cost and benefits
For Organizations
  • Introduce strategies to help ensure investment decisions offer value for the money
  • Understand the financial and business consequences of organization initiatives
  • Encourage focus on long term planning and success of the organization
  • Know how to gain management and stakeholder support for initiatives
  • Deploy strategies to support sound financial and human resource management

Who Should Attend

Managers, consultants, directors, business analysts, project managers and professionals who develop business cases to justify and get support of business initiatives.



Develop your business case development and validation skills through professional development in:

  • Identifying and qualifying opportunities into business cases
  • Moving new projects and strategies forward using business cases
  • Preparing business cases with strong supporting budgets and methodology
  • Developing rationale for new strategic opportunities
  • Using key financial and budgeting tools to build your business case


Continuing Education Contact Hours: 7 


Tom Cooper

Tom Cooper is an assistant professor in the Faculty of Business Administration, Memorial University. Prior to taking his position at Memorial University, Tom was a Senior Manager in PricewaterhouseCoopers Consulting practice in London, United Kingdom for 7 years.

As a consultant, Tom works primarily with boards and senior management in the area of strategy, performance improvement and risk management. He is a Certified Management Consultant (CMC) and has worked with clients in the private, public and not-for-profit sectors in Newfoundland and Labrador, Canada and throughout the world. As a researcher and lecturer, he studies and writes on strategic issues, risk management, and conducting business in remote areas.  As a lecturer, he has won many awards for his teaching.  As a researcher, he has published over 30 academic papers on management issues; presenting at local, national and international conferences on his research.  

Tom graduated from Memorial University in 1993 with a Bachelor of Commerce (Co-Op) and a Bachelor of Arts (Philosophy). He holds a Ph.D. in Business from the Warwick Business School, University of Warwick, United Kingdom.

Scheduled Date(s)

April 27, 2015


$395 +HST

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