Learn the key steps in developing a business case and how to communicate it to key stakeholders to win support of a new project or initiative.

Managers at all levels create business cases to gain support for new organizational decisions, to initiate action, or to obtain resources for an initiative. A business case answers the question "what happens if we take this course of action" and is often presented as a well written document or short presentation.  It lays out the rationale for new strategic opportunities.  Participants will learn how to assess the opportunity and risks, build the financial case, create the implementation action plan, and communicate the overall rationale for the new course of action to stakeholders.

Key Learning Outcomes

• Identifying and qualifying opportunities into business cases
• Assessing the opportunity and the alternatives
• Strategic questions to consider
• Analyzing the risks
• Developing strong supporting budgets and methodology
• Managing stakeholders
• Implementing the action plan
• Communicating your case

Course Endorsements and Partnerships

This course qualifies as credits toward the International Association of Business Communicators' (IABC) professional certifications.

When applying to sit for either the exam for Communications Management Professional (CMP)(R) or Strategic Communication Management Professional (SCMP)(R) or to apply for recertification, Gardiner Centre courses can be an integral part of your application package.

To learn more about this global standard certification, visit: gcccouncil.org. To inquire about sitting for a certification exam, contact the local IABC NL chapter at iabcnl@gmail.com, or visit: iabcnl.com.

Continuing Education Contact Hours: 7

Who Should Attend

Instructor(s)

Tom Cooper

Dr. Tom Cooper is a Professor of Strategic Management at the Faculty of Business Administration at Memorial University. 

Prior to taking his position at Memorial University, Dr. Cooper was a senior manager in PwC's Performance Improvement Consulting practice in London, UK. He is an active facilitator with the Gardiner Centre at Memorial, a business consultant, company founder, board member, and is a Certified Management Consultant.