Learn the components to build business cases to support key business decisions and influence decisions makers.
Developing a Business Case: Validating your Recommendations teaches the key steps in business case planning and presentation. Participants will learn an end to end process from business case development to communication to review and updating.
The seminar explains the difference between a business case and a business plan. It helps participants define the audience and provides guidelines for matching the business case to the audience. Participants will learn the elements of an effective business case and a detailed guide for preparing the document. Success drivers and impediments will be discussed as well as methods for assessing the strategy and alternatives. The seminar teaches financial case development and stakeholder mapping and management techniques. It also explains how to successfully communicate the plan to achieve support and for the investment and teaches techniques for continuous monitoring and updating to ensure returns remain sufficiently positive.
Managers, consultants, directors, business analysts, project managers and professionals who develop business cases to justify and get support of business initiatives.
Develop your business case development and validation skills through professional development in:
Continuing Education Contact Hours: 7
Tom Cooper is an assistant professor in the Faculty of Business Administration, Memorial University. Prior to taking his position at Memorial University, Tom was a Senior Manager in PricewaterhouseCoopers Consulting practice in London, United Kingdom for 7 years.
As a consultant, Tom works primarily with boards and senior management in the area of strategy, performance improvement and risk management. He is a Certified Management Consultant (CMC) and has worked with clients in the private, public and not-for-profit sectors in Newfoundland and Labrador, Canada and throughout the world. As a researcher and lecturer, he studies and writes on strategic issues, risk management, and conducting business in remote areas. As a lecturer, he has won many awards for his teaching. As a researcher, he has published over 30 academic papers on management issues; presenting at local, national and international conferences on his research.
Tom graduated from Memorial University in 1993 with a Bachelor of Commerce (Co-Op) and a Bachelor of Arts (Philosophy). He holds a Ph.D. in Business from the Warwick Business School, University of Warwick, United Kingdom.
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