Rant like Rick launches new student recruitment campaign
The campaign "Rant like Rick," based on the rant component of the Rick Mercer Report, featured two TV ads with a male and female student each ranting about some of the factors prospective students would consider when choosing a university.
This unorthodox approach to student recruitment was created with the university's new brand in mind. Last year the university launched a brand around the idea of "Become," aiming to highlight the university as a place of freedom, exploration and creativity.
The ads began airing last winter in movie theaters and on television in select markets: St. John's, Halifax, Ottawa and Kingston. The campaign included a contest component, and encouraged students across the country to send in their rant, with a chance to win free tuition. Three winners were selected last May, 2007. Stephanie Peters from Sydney N.S., Brandon Copeland from Wolfville N.S., and Melissa Hopkins of St. John's each won a tuition voucher for two semesters, currently valued at $2,550.