Associate Director, Marketing (Acting)
I developed two important parts of my character — a competitiveness and an appreciation for teamwork— through negotiating with my three brothers and spending countless hours at St. Pat’s Ballpark, Twin Rinks and the many gymnasiums and outdoor basketball courts around St. John’s.
My passion for athletics brought me to Memorial in 2008 when I took on the challenge of leading the marketing efforts for the Sea-Hawks. Since then I have held four roles: marketing co-ordinator (athletics), manager of athletics (acting), manager of marketing and, my current position, associate director marketing (acting).
I am a proud alumnus of Memorial with a bachelor of commerce (co-op) (2003) and a MBA (2006). In 2018 I completed a post-graduate certificate in quality management at the Marine Institute.
Memorial has been a big part of who I am. I have been a varsity athlete, had a work term with the Office of Student Recruitment, worked with a small company in the Genesis Centre, spent seven years around the business building as a student, and got my first job post-graduation through an export internship program offered by the Faculty of Business Administration.
I think my own identity crisis of being an identical twin drew me to marketing. One of the fundamentals of marketing is differentiation. As a twin, people tend to focus on how alike you are, rather than what makes you unique. It is the same with brands — finding a way to consistently stand out from the crowd in a sea of sameness is challenging.
I have been working to develop my digital marketing skills over the past few years achieving industry certifications in Google Analytics, Google Ads, content marketing, email marketing, social media marketing, pay-per-click and search engine optmization.
I am fortunate to be a part of a great team. As the associate director, I help lead our marketing team, plan, manage projects and develop strategy.
Contact me about:
- Strategic marketing counsel and planning
- Marketing campaign planning, delivery and reporting