Associate Director, Marketing

I developed two important parts of my character — a competitiveness and an appreciation for teamwork— through negotiating with my three brothers and spending countless hours at St. Pat’s Ballpark, Twin Rinks and the many gymnasiums and outdoor basketball courts around St. John’s.

I am a proud alumnus of Memorial with a bachelor of commerce (co-op) (2003) and a MBA (2006). In 2018 I completed a post-graduate certificate in quality management at the Marine Institute.

Memorial has been a big part of who I am. I spent seven years around the business building as a student, and got my first job post-graduation through an export internship program offered by the Faculty of Business Administration. I had a work term with the Office of Student Recruitment, worked with a small company in the Genesis Centre, and was proud to compete as a Sea-Hawks in basketball in 1998-99. A couple of years after graduation from the MBA program I returned to Memorial as a full-time staff member in 2008 and have been a staff member ever since. 

My passion for athletics brought me back to Memorial in 2008 when I took on the challenge of leading the marketing efforts for the Sea-Hawks. Since then I have held four roles: marketing co-ordinator (athletics), manager of athletics, manager of marketing and, my current position, associate director marketing.

I think my own identity crisis of being an identical twin drew me to marketing. One of the fundamentals of marketing is differentiation. As a twin, people tend to focus on how alike you are, rather than what makes you unique. It is the same with brands — finding a way to consistently stand out from the crowd in a sea of sameness is challenging.

I have been working to develop my digital marketing skills over the past few years achieving industry certifications in Google Analytics, Google Ads, content marketing, email marketing, social media marketing, pay-per-click and search engine optmization. 

I am fortunate to be a part of a great team. As the associate director, I help lead our marketing team, plan, manage projects and develop strategy. While we have a responsibility to lead Memorial's brand I believe strongly that promoting Memorial is a shared responsibility. 

Contact me about:

• Strategic marketing counsel and planning
• Marketing campaign planning, delivery and reporting