Professional Development Information

Communicating in a Crisis Situation

Scheduled Date

This seminar is not currently scheduled.

Funding Options Available
Communicating in a Crisis Situation
When a crisis occurs you have one chance to get it right. Learn how to prepare your organization to communicate during a crisis, so that you are informing stakeholders and protecting your organization's reputation.
Crisis Communications, Media Training

When a crisis occurs you have one chance to get it right. Learn how to prepare your organization to communicate during a crisis, so that you are informing stakeholders and protecting your organization's reputation.

It is vital that every organization be able to effectively communicate internally and externally in a crisis.  When a crisis occurs you have one chance to get it right.  The first 24 hours are critical.  You need to be first, be right, and be credible.

In this seminar, crisis communication experts Jim Stanton and Paula Walsh will walk you through the process of preparing your organization to communicate with employees, customers, suppliers, media, and the public at large.

The seminar explores:

  • Implementing effective crisis communications strategies
  • Identifying and addressing key stakeholders
  • Prioritizing communications while focusing on developing a strategic communications plan
  • Managing media relations in a crisis
  • Message development
  • How to handle one-on-one camera interviews and media scrums.

 This seminar makes use of interactive exercises, including practice interviews on camera. 

Key Takeaways: 

  • Understand the definition of crisis.
  • Conducting threat assessment.
  • Understanding the Incident Command System.
  • Recognize how the phases of crises unfold.
  • Set up a Crisis Communications Plan and team.
  • Understand the role of traditional and social media in times of crisis.
  • Develop key messages.
  • Experience media interviews in a wide range of circumstances
  • Evaluate your response once the crisis has passed

Participant Feedback:

-“This is the perfect training to focus and refresh skills in crisis communications and media relations”

 -“Jim brings great expertise and practical experience to reinforce the essentials for effective crisis communications.”

 -“I learned how to better respond in crisis communications, in particular how to prepare and respond to media   questions.”

 


Benefits

For Individuals

  • Understand the potential crises facing their organizations.
  • How crisis management can help deflect potential issues.
  • What goes into a crisis communications plan.
  • How to build a crisis communications team.
  • Which audiences need to receive from the organization, the traditional media and social media.
  • The intricacies of media questions in a variety of interview situations.
  • Learn how to handle one-on-one camera interviews and media scrums.

For Organizations

  • Prepare an organization so that it will be able to respond quickly and effectively to a reputational crisis.
  • Strategize and implement an effective short and long-term reputational crisis response as part of an organizational team.
  • Understand the best approaches to communicate with media, the public and stakeholders in difficult times.
  • Understand the essentials of a crisis communications plan.
  • Recognize how to build a crisis communications team.

Who Should Attend

Communications and public relations professionals, managers, business owners or anyone responsible for communicating with employees, customers, suppliers, media, and the public at large on behalf of their organization.

 


Details

Participants will improve their ability to understand and manage communications in a crisis by developing their skills in the following topics: 

  • Conducting threat assessment.
  • Understanding the Incident Command System.
  • Recognize how the phases of crises unfold.
  • Set up a Crisis Communications Plan and team.
  • Understand the role of traditional and social media in times of crisis.
  • Develop key messages.
  • Experience media interviews in a wide range of circumstances
  • Evaluate your response once the crisis has passed

Want More Information?

Contact

Gardiner Centre

230 Elizabeth Ave, St. John's, NL, CANADA, A1B 3X9

Postal Address: P.O. Box 4200, St. John's, NL, CANADA, A1C 5S7

Tel: (709) 864-8000