Office of the Registrar
Grenfell Campus (2016/2017)
13.4 Business

Enrolment in some Business courses is limited and first priority will be given to students registered in Grenfell Campus’s Business Administration programs.

Business courses are designated by BUSN.

13.4.1 Core Program Course Descriptions

1010

Introduction to Business

provides students with an overview of business in the Canadian environment, with a focus on the economic and business systems, as well as major social, technological, and global trends. The course introduces students to fundamental concepts related to many functional areas of business, such as human resource management, marketing, production, operations management, accounting, and financial management. Emphasis is placed on relating the course material to current events in the business world, as well as helping students acquire critical and analytical thinking skills.

CR: Business 1000 and the former Business 2001

UL: may be used in place of Business 1000 in programs offered by the Faculty of Business Administration at the St. John's Campus

1020

Introduction to Entrepreneurship

is designed to give students a broad understanding of the field of entrepreneurship, the role that entrepreneurship plays in society, and the importance of small business in Canada. Topics will include the nature and theories of entrepreneurship, the characteristics and behaviours of entrepreneurs, and the entrepreneurial process in small and large firms. Students will get to think and act in a creative manner, engage with local entrepreneurs, and evaluate their own entrepreneurial skill set. Students will learn entrepreneurial, technical and communication skills that will be useful in any organizational setting.

CR: Business 1600

2020

Business and Professional Communication

focuses on the development of written, oral, and visual communication skills for modern professional environments. Students will learn the fundamentals of business research, analytical thinking, presentation design and delivery, professional document creation, and effective writing. This course will introduce theoretical background and provide the opportunity for students to develop their expertise in teamwork, critical thinking, writing and presentation skills.

CR: Business 2000, Business 2010

PR: 6 credit hours in first-year English

2100

Financial Accounting I

introduces the concepts of financial accounting using the Canadian framework. Topics include the nature of accounting, the accounting cycle, and preparation of financial statements: balance sheet, income statement, statement of owner’s equity and statement of cash flow. Specific topics include accounting for assets as well as current and long-term liabilities in both service and merchandising operations.

CR: Business 1101, Business 2102, the former Business 3100, the former Business 2100

2110

Managerial Accounting I

introduces students to the concepts of preparing and using financial data for managerial decision making. Topics include job costing, process costing, activity-based costing, cost-volume-profit analysis, budgeting, and variance analysis.

CR: Business 2101, Business 2102, the former Business 4100

PR: BUSN 2100 or Business 1101

2200

Marketing I

introduces students to marketing strategy development, including a consideration of a firm’s marketing-specific goals, strengths, weaknesses, and opportunities, environmental and competitive analysis, marketing research, consumer behaviour, and market segmentation, targeting and positioning. Students will assess and develop marketing strategies and action plans that address strategic marketing challenges in these areas.

CR: Business 1210, the former Business 1201, the former Business 2201, the former Business 3200

PR: BUSN 1010 or Business 1000 or BUSN 1020

2250

Marketing II

introduces students to practical decision making based on the concepts, analyses, and activities that comprise marketing tactics: product management, pricing considerations, promotional strategies, channels of distribution, customer relationship marketing, implementation, evaluation, and control.

CR: Business 2210, the former Business 1201, the former Business 2201, the former Business 3200

PR: BUSN 2200 or Business 1210

2300

Organizational Behaviour

highlights the contribution of the applied behavioural sciences to the study of work in today’s organizations with a particular focus on individual and group processes. Students will examine topics in personality, perception, motivation, communication, group dynamics, leadership, workforce diversity, conflict management and organizational culture.

CR: Business 3310, the former Business 2301, the former Business 4300

2310

Business Leadership

further develops concepts from Organizational Behaviour and provides students with an opportunity to explore various theories of leadership in the context of today’s business environment. Students will consider topics related to effective leadership and management that may include an examination of leader behaviour, attitudes and style, the role of self-awareness and emotional intelligence, communication style, followership, employee motivation and engagement, power and influence tactics, and ethics and social responsibility in decision making.

CR: the former Business 3350

PR: BUSN 2300 or Business 3310 or the former Business 2301

3010

Organizational Theory

emphasizes the fundamental concepts of organizational theory: the nature of organizational structure and its determinants in a complex global economy, the boundaries and impacts of organizational environments, measures of organizational effectiveness, and the roles of organizational learning, culture, innovation, development and change in shaping today’s organizations. In addition to exploring the underlying theory of these organization-level phenomena, students will have an opportunity to critically apply course concepts to their own professional experiences.

CR: Business 5301, the former Business 5300

PR: BUSN 2300 or Business 3310 or the former Business 2301

3030

Canadian Business Law I

introduces the student to the Canadian legal system and substantive areas of the law that are of particular relevance to the business setting. Topics include torts, negligence, contracts, legal structures for business formation, employment and property law. Emphasis will be placed on risk management. The course is taught through a variety of means used to improve the student’s critical thinking skills.

CR: Business 4000, the former Business 3000

PR: completion of at least 60 credit hours

3300

Human Resource Management

provides background in the theory and practice of human resource management (HRM) in modern organizations. Students will learn the fundamentals of traditional human resource functions that focus on forecasting, attracting, retaining, developing, evaluating, and compensating employees. Contemporary issues in HRM will also be considered.

CR: Business 4320

PR: BUSN 2300 or Business 3310

3410

Operations Management

teaches fundamental concepts regarding the nature, design and management of the operations function of organizations. Focus will be on capacity planning, forecasting, quality management, inventory management, and material requirements planning.

CR: Business 3401, the former Business 5400

PR: Statistics 2500

3500

Financial Management I

introduces the concepts of financial management in Canadian capital markets. Focus will be on financial analysis and forecasting; working capital management; time value of money; and financing options.

CR: Business 4500, the former Business 4110

PR: Economics 2010 and Statistics 2500

3600

Enterprise Development

explores and examines the venture creation process. Emphasis is on the critical role of the entrepreneur and the underlying attributes and norms guiding the steps in creating a new business venture. Students will have the opportunity to experience closely the entrepreneurial process, as well as gain the skills and competencies required in developing a viable business plan and negotiating for start-up financing.

CR: Business 5600, the former Business 5030, the former Business 7030

PR: BUSN 1020 or Business 1600, BUSN 2100 or Business 1101, and BUSN 2250 or Business 2210

4010

Strategic Management

teaches students how to analyze and evaluate an organization’s corporate strategies from the perspective of the CEO. This capstone course integrates and synthesizes knowledge acquired in the program and applies skills developed in all functional areas of business. Students work to identify, diagnose and recommend appropriate action for challenges faced in various types of business organizations. Conceptual frameworks, analytical tools and critical thinking are emphasized.

CO: BUSN 4040

CR: Business 4050, Business 7000

PR: BUSN 2110 or Business 2101, BUSN 2250 or Business 2210, BUSN 2300 or Business 3310, BUSN 3010 or Business 5301, BUSN 3030 or Business 4000, BUSN 3300 or Business 4320, and BUSN 4040 or Business 5302

4040

International Business Management

focuses on issues of globalization and the role of business in the global economy. Topics include the role of multinational corporations in economic development, market entry strategies for small- and medium-sized enterprises, the challenges of managing economic, cultural, and technological changes and differences, the role of international investment and FDI, as well as international business strategies required to compete in today’s highly interconnected world. Students will gain the skills to function within the international and global business context.

CR: Business 5302, the former Business 7302

PR: BUSN 1010 or Business 1000, Economics 2010, and Economics 2020

4070

Change Management and Implementation

examines the current thinking and research regarding the strategic management of change. Change in a variety of organization settings will be introduced and analyzed with respect to identifying barriers to change, using change agents, creating learning environments, implementing, and evaluating. The course will focus on the leadership, implementation and strategies for developing a culture for change.

PR: BUSN 4010, or Business 4050 and Business 7000

AR = Attendance requirement; CH = Credit hours are 3 unless otherwise noted; CO = Co-requisite(s); CR = Credit can be retained for only one course from the set(s) consisting of the course being described and the course(s) listed; LC = Lecture hours per week are 3 unless otherwise noted; LH = Laboratory hours per week; OR = Other requirements of the course such as tutorials, practical sessions, or seminars; PR = Prerequisite(s); UL = Usage limitation(s).
13.4.2 Business Electives Course Descriptions

2320

Workplace Skills

offers students an opportunity to explore knowledge and practice skills that will enable them to professionally navigate many of the challenges in the workplace environment. Class participation forms a significant part of this course, and substantial amounts of classroom time will be devoted to role plays, case studies and group discussion.

PR: completion of at least 30 credit hours

2500

Personal Finance

introduces the essentials of individual financial management. Students will further develop an understanding and skills in areas such as basic personal income tax, financial security, saving and investing, the use of credit, insurance, investments, and borrowing.

PR: 3 credit hours in Mathematics and completion of at least 30 credit hours

3060

Negotiation in Organizations

teaches students strategies and skills for negotiating with various stakeholders in a variety of workplace settings. Using current theory and research on negotiation, the course will focus on developing awareness and skills of the various aspects of the negotiation process. The course will include a practical component that will allow students to develop their negotiation skills.

PR: completion of at least 60 credit hours

3100

Intermediate Accounting I

continues the study of financial accounting by focusing on specific topics such as current assets, long-term investments, capital assets, intangibles, financial assets and revenue recognition.

CR: Business 6100

PR: BUSN 2100 or Business 1101

3110

Intermediate Accounting II

continues the study of financial accounting by focusing on specific topics such as long term debt, employee future benefits, shareholders’ equity, and financial statement presentation and analysis.

CR: Business 6110

PR: BUSN 2100 or Business 1101

3120

Taxation I

is an introduction to the fundamentals and principles of the taxation system in Canada. Emphasis is placed upon the calculation of the tax liability of individuals and corporations.

CR: Business 6120

PR: BUSN 2100 or Business 1101, and BUSN 3030 or Business 4000

3220

Services Marketing

explores the distinctive nature and characteristics of services, the unique opportunities and challenges associated with the marketing of services, the role of service providers in determining service quality and its connection to customer satisfaction, and the distinctions and connections between tangibles and intangibles. In addition to considering how services marketing requires an alternative application of the traditional marketing mix, students will also examine how service marketing mix strategies vary in the context of for-profit and non-profit organizations.

CR: Business 6230

PR: BUSN 2250 or Business 2210 or the former Business 2201

3230

Social Media Marketing

examines the relevance and importance of social media tools in a contemporary marketing environment. Students will learn to apply and adapt traditional marketing strategy and tactics in a social media context and will gain practical experience through the development of an integrated social media strategy.

CR: Business 2220, the former Business 6004, the former Business 6042, the former Business 6240

PR: BUSN 2250 or Business 2210 or the former Business 2201

3240

Understanding Consumer Behaviour

considers the impact of consumer behaviour and the consumer decision making process on corporate and marketing strategy. Students will examine the complexity of concepts that influence the purchase, consumption, and post-purchase behaviours of individuals including culture, reference groups, self-image, perception, personality and lifestyle.

CR: Business 3210, the former Business 5200

PR: BUSN 2250 or Business 2210 or the former Business 2201

3320

Labour Relations

introduces the structure and function of the Canadian labour relations system. Labour relations management in Canada is highlighted with emphasis on the players in the union environment, the collective bargaining process, the dispute resolution process and the overall administration of the collective agreement.

CR: Business 4330 or the former Business 3320

PR: BUSN 1010 or Business 1000

3510

Financial Management II

continues the concepts of financial management in Canadian capital markets. Focus will be on asset management, capital budgeting, valuation, dividend policy and extension of long-term financing options.

CR: Business 5500, the former Business 5140, the former Business 7140

PR: BUSN 3500 or Business 4500

3610

Social Entrepreneurship

examines the research and practice of social entrepreneurship. The course introduces students to the theories and models of social entrepreneurship; students will also learn about the role and contribution of social entrepreneurship to society, define viable social enterprise concepts, and evaluate the characteristics of social entrepreneurs.

PR: BUSN 1020 or Business 1600

3620

Franchising and Buying a Business

introduces students to the concept of franchising and buying an enterprise. Topics include the nature of franchising in Canada, the characteristics of the franchisee-franchisor agreement, legal considerations, as well as policies and strategies in successful franchising. Students will also learn the important factors involved in buying and selling an enterprise, the valuation models to assess the value of a business, as well as the negotiation dynamics in the buying and selling process.

CR: the former Business 6500

PR: BUSN 1020 or Business 1600

3800-3850

Special Topics

is a range of special topics courses in Business.

PR: successful completion of at least 60 credit hours is normally required

4020

Business Ethics and Corporate Social Responsibility

acknowledges the complexities of ethical and socially responsible workplace decision making given the pressures and inter-relationships among business, government, society and the environment. Students will explore topics such as the social-economic business system, business ideologies, business ethics, social responsibilities of business, stakeholder and issues management, and sustainability.

CR: Business 7010

PR: BUSN 3010 or Business 5301

4030

Canadian Business Law II

expands upon the topics covered in Canadian Business Law I. The substantive areas of law from BUSN 3030 are considered at a more advanced level; additional topics include landlord and tenant, leasing, insurance and guarantees, sale of goods, mortgages and real estate transactions, the regulation of business, and international business transactions. Critical analysis is emphasized in this course.

CR: Business 5000

PR: BUSN 3030 or Business 4000

4060

Managing Non-Profit Organizations

explores the management of non-profit organizations in Canada. Students will learn what distinguishes the non-profit sector from traditional descriptions of business and government, with particular emphasis given to organizational structure, funding, and culture. Topics considered may include organizational strategy and governance, managing paid and non-paid human resources, fundraising and financial management, marketing and communications, and accountability.

PR: BUSN 2250 or Business 2210, BUSN 2300 or Business 3310, BUSN 3300 or Business 4320, and BUSN 3500 or Business 4500

4080

Business in Film

engages students to examine, reflect on and discuss the role of business and its evolution in society. Topics include business and its contribution to socio-economic and community development, the role of stakeholders, the nature of the corporation, the impact of change management and change agents, and trends in functional areas of business. This seminar uses a combination of popular films, as well as documentaries to highlight issues, challenges, and opportunities in business administration from both a practical and an academic point of view.

PR: completion of at least 90 credit hours

4120

Taxation II

is a continuation in the study of the income tax system in Canada. Focus will be on tax planning for corporations and individuals, sales tax, succession and estate planning, partnerships, trusts, and deferred income plans.

CR: Business 7150

PR: BUSN 3120 or Business 6120

4130

External Auditing

introduces the theory and concepts of external auditing. Emphasis will be placed upon legal liability, materiality and risk, internal control, and audit evidence and strategy as well as the case studies of the audit of specific business processes.

CR: Business 6130

PR: BUSN 3100 or BUSN 3110 or Business 6100 or Business 6110

4210

Marketing Research

is designed to help students develop an understanding of the value of marketing research in strategic decision making. Students will become familiar with different methods and tools for collecting, analyzing, and interpreting data in a marketing research context.

CR: Business 5220, the former Business 6200

PR: Statistics 2500, and BUSN 2250 or Business 2210 or the former Business 2201

4230

International Marketing

examines marketing in a global context with a particular focus on the strategic significance of the international dimension on marketing efforts. Students will explore various marketing challenges around global marketing opportunities such as exporting and direct entry strategies, contending in unfamiliar competitive environments, navigating complex social and cultural and political and legal environments, and adapting the marketing mix and activities to suit specific foreign market needs.

CR: Business 7240, the former Business 6001

PR: BUSN 2250 or Business 2210 or the former Business 2201

4310

Recruitment and Selection

explores the role of recruitment and selection in the larger context of human resource management. Students will acquire the knowledge and skills needed to successfully design and implement strategic recruitment and selection initiatives in a variety of organizations. Topics may include the analysis of job requirements, legal considerations, selection criteria and methods, testing methods, interviewing techniques, and process evaluation.

CR: Business 6312

PR: BUSN 3300 or Business 4320

4510

Investments

is a study of capital markets and the financial services industry. Emphasis will be placed upon investment securities, risks, markets and mechanics, and portfolio management for personal and institutional investments.

CR: Business 6510, the former Business 6140

PR: BUSN 3500 or Business 4500

4610

Family Business Management

focuses on introducing students to the theory and practice of family business issues, such as understanding the difference between family business and other types of businesses and examining the role of family and non-family members involved in the business. Other topics include understanding the succession planning process, learning to resolve and manage conflicts, and exploring the challenges of multigenerational businesses.

CR: the former Business 6500

PR: BUSN 1020 or Business 1600

4660

Workplace Innovation

discusses how organizations can use innovation to create a sustainable and competitive business. The course explores how organizational creativity is developed and examines both the drivers and barriers to managing employees through this process. Emphasis will be placed on the role of leadership in developing and maintaining innovation and its use in stimulating organizational growth. The course will focus on product, process and service innovation and consider innovation in all aspects of the core business functions.

PR: completion of at least 90 credit hours

4800-4850

Special Topics

is a range of special topics courses in Business.

PR: successful completion of at least 90 credit hours is normally required

5010

Experiential Learning: Event Planning

allows students to gain important event management, organizational and communication skills through the planning of one or more events on campus and throughout the greater community.

PR: restricted to Grenfell Campus Bachelor of Business Administration students who have completed at least 90 credit hours

5020

Experiential Learning: Field Study

allows students to gain hands-on experience through one or more field studies. Students may work with organizations such as communities, associations or businesses in various settings across Newfoundland and Labrador. Field study opportunities may include, for example, working from the Bonne Bay Marine Station.

PR: restricted to Grenfell Campus Bachelor of Business Administration students who have completed at least 90 credit hours

5030

Experiential Learning: Internship

places students in a business setting and provides the student with opportunities to use their business skills in a real business environment.

PR: restricted to Grenfell Campus Bachelor of Business Administration students who have completed at least 90 credit hours

5040

Experiential Learning: Small Business Consulting

allows students to gain hands-on experience by working with small businesses. Student groups will be involved in such projects as business plan writing, market research, market strategies, strategic analysis or other business-related functions.

PR: restricted to Grenfell Campus Bachelor of Business Administration students who have completed at least 90 credit hours

5050

Experiential Learning: Student Leadership

allows students to gain leadership and project management skills to empower fellow students and the community at large by assuming senior roles in student driven programs such as Enactus Grenfell.

PR: restricted to Grenfell Campus Bachelor of Business Administration students who have completed at least 90 credit hours

AR = Attendance requirement; CH = Credit hours are 3 unless otherwise noted; CO = Co-requisite(s); CR = Credit can be retained for only one course from the set(s) consisting of the course being described and the course(s) listed; LC = Lecture hours per week are 3 unless otherwise noted; LH = Laboratory hours per week; OR = Other requirements of the course such as tutorials, practical sessions, or seminars; PR = Prerequisite(s); UL = Usage limitation(s).