Working with the Media
The media can be a key partner when it comes to public engagement. In this presentation, Paula Dyke, Associate Director, Communications, Memorial University, and Fred Hutton, Director of News and Current Affairs, NTV and Co-host, NTV Evening Newshour, speak about how to work with the media on public engagement projects.
More information on this topic:
From the National Co-ordinating Centre for Public Engagement (NCCPE). A brief guide on working with various news media outlets to communicate about research. This guide provides tips on writing press releases and giving media interviews.
From the National Co-ordinating Centre for Public Engagement (NCCPE). This guide provides tips on using local radio to reach out to communities and to communicate about research.
From the University of British Columbia. The webpage provides tips for preparing for and working with reporters.
From the University of Calgary. This webpage provides a brief tip sheet for working with the media.