The Opportunity Fund: For a Better Tomorrow
The campaign's visual identity communicates the theme and the three key areas of urgent need - scholarships for students, support for innovation in teaching and research, and an improved learning environment through the creation of new facilities. The image depicts a scholar and a student looking forward to progress, symbolized by a bar graph showing economic growth. The bars -- a stylized M -- also represent the three services buildings that The Opportunity Fund will provide. The colors -- claret and gold -- are drawn from the university's coat of arms, signifying the importance of The Opportunity Fund for the institution and its scholars and students.
